---
title: "Apple Charger — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/apple-charger"
last_updated: "2026-07-31T06:30:50.702Z"
locale: en
meta:
description: "Niche score 54/100 · £1.1M/yr market · 973K searches/yr. A deep review moat (7,845 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £1.1M/yr market · 973K searches/yr. A deep review moat (7,845 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Apple Charger — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **apple charger**
**Worth a look**
Shows low returns (0.8%), but a deep review moat (7,845 avg reviews) keeps it on the watch list.
Market size 79Growth 24Conversion 76Competition 33Returns 96Price range 73Avg price 76Brand share 31Review moat 23Quality gap 50
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.1M**
£1.1M/yr · 973K searches
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£15.21**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.48–£46.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,844.75**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, apple charger is a £1.1M/yr Amazon United Kingdom market (973K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple charger market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£1.2M–£1.5M**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**11%**
- Apple56% - Ailawuu13% - KTDRJN9% - JJCALL5% - Susnwere3% - HOSOW3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/apple-charger/trend)
## **Top apple charger search terms**
- **apple charger**452K/yr+6.6%4.7% conv. - **apple iphone charger**123K/yr+1.8%5.0% conv. - **apple fast charger**55K/yr+1.1%4.3% conv. - **apple charger usb c**45K/yr-0.3%4.0% conv. - **apple usb c charger**70K/yr-54.6%5.0% conv. - **genuine apple iphone charger**38K/yr-7.7%4.2% conv. - **apple phone charger**31K/yr-2.8%5.3% conv. - **apple lightning charger**23K/yr+2.2%6.4% conv. - **apple phone chargers**11K/yr+121.0%4.7% conv. - **iphone charger apple**17K/yr+3.2%6.2% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/apple-charger/search-terms)
## **Top apple charger products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£108K20%£216K30%£324K40%£431K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple 20W USB-C Power Adapter**Apple**£15.25**4.7★4,802 rev](https://www.amazon.co.uk/dp/B0CX23VR2L) [2![iPhone Charger Fast Charge PD Fast Charging for Apple Charger UK USB C Plug With 2M&3M iPhone Fast Charger Cable [ MFi Certified] Lightning Cable for iPhone 14 13 12 11 Pro Max iPad (White 2Packs)](https://m.media-amazon.com/images/I/41n5YmbM3CL.jpg)**iPhone Charger Fast Charge PD Fast Charging for Apple Charger UK USB C Plug With 2M&3M iPhone Fast Charger Cable \[ MFi Certified\] Lightning Cable for iPhone 14 13 12 11 Pro Max iPad (White 2Packs)**Ailawuu**£9.16**4.2★10,016 rev](https://www.amazon.co.uk/dp/B0DRCQSJ9H) [3**KTDRJN for iPhone Charger Fast Charge 2Pack PD 20W Fast Apple Charger Cable 2M iPhone Fast charger Plug with USB C To Lightning Cable for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus iPad and iPod**KTDRJN**£10.45**4.3★4,165 rev](https://www.amazon.co.uk/dp/B0FC6LQ2JY) [4**Apple 60W USB-C Charge Cable (1m)**Apple**£14.53**4.6★4,501 rev](https://www.amazon.co.uk/dp/B0DCNY4K5V) [5**Apple USB-C to Lightning Cable**Apple**£12.83**4.6★9,903 rev](https://www.amazon.co.uk/dp/B0CX23929Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple 40W Dynamic Power Adapter with 60W Max**Apple**£32.12**4,802 rev8mo ago](https://www.amazon.co.uk/dp/B0G26TGX5R) [**iPhone 17 16 Fast Charger 20W USB C Fast Charger Plug with 1M+2M USB C to C Type C Cable for iPhone 17/17air/17 pro/17pro max/17plus/ iPhone16/15 Series iPad/GalaxyS26/S25/S24 USBC UK Power Adapter**Fikeloy**£15.04**101 rev10mo ago](https://www.amazon.co.uk/dp/B0FJ2C6Z68) [**KTDRJN for iPhone Charger Fast Charge 2Pack PD 20W Fast Apple Charger Cable 2M iPhone Fast charger Plug with USB C To Lightning Cable for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus iPad and iPod**KTDRJN**£10.45**4,165 rev1y ago](https://www.amazon.co.uk/dp/B0FC6LQ2JY) [**iPhone 17 16 15 Fast Charger 2Pack USB C to USBC Charger Cable 2M with Type C Charging Plug for Apple iPhone 17 Pro Max/17 Air/16 Pro/15 Plus/15 Pro Max/iPad Pro 12.9/11 inch/Air 4/5th/Mini**Qalirvis**£13.75**124 rev1y ago](https://www.amazon.co.uk/dp/B0F594JRSQ) [**iPhone Charger Fast Charging iPhone Type C Charger Plug Fast Charging with 2M USB C to Lightning Cable Lead for Apple iPhone 14 Pro Max/14/13 Pro/13 Plus/12 Pro/12 Mini/11/XS/XR/8/7/6/iPad Air**Yievis**£11.97**194 rev1y ago](https://www.amazon.co.uk/dp/B0F59BWQLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**iPhone 17 16 Fast Charger 20W USB C Fast Charger Plug with 1M+2M USB C to C Type C Cable for iPhone 17/17air/17 pro/17pro max/17plus/ iPhone16/15 Series iPad/GalaxyS26/S25/S24 USBC UK Power Adapter**Fikeloy**£15.04**4.4★**▲ 190%**](https://www.amazon.co.uk/dp/B0FJ2C6Z68) [**iPhone Charger Fast Charging iPhone Type C Charger Plug Fast Charging with 2M USB C to Lightning Cable Lead for Apple iPhone 14 Pro Max/14/13 Pro/13 Plus/12 Pro/12 Mini/11/XS/XR/8/7/6/iPad Air**Yievis**£11.97**4.4★**▲ 102%**](https://www.amazon.co.uk/dp/B0F59BWQLP) [![1.8M USB C to Lightning Cable [Apple MFi Certified] iPhone Fast Charger Cable USB-C Charging Cord for iPhone14/ 13/12/12 PRO Max/12 Mini/11/11PRO/XS/Max/XR/X/8/8Plus/iPad](https://m.media-amazon.com/images/I/310S3Q2jakL.jpg)**1.8M USB C to Lightning Cable \[Apple MFi Certified\] iPhone Fast Charger Cable USB-C Charging Cord for iPhone14/ 13/12/12 PRO Max/12 Mini/11/11PRO/XS/Max/XR/X/8/8Plus/iPad**JJCALL**£5.56**4.3★**▲ 81%**](https://www.amazon.co.uk/dp/B0B28N81V4) [**Apple 70W USB-C Power Adapter**Apple**£46.49**4.7★**▲ 68%**](https://www.amazon.co.uk/dp/B0DCNZ1MMF) [**Apple 40W Dynamic Power Adapter with 60W Max**Apple**£32.12**4.7★**▲ 64%**](https://www.amazon.co.uk/dp/B0G26TGX5R)
**~~View all trending →~~**
## **What buyers say about apple charger**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Charging**35%
*“Charges fast”*
**Quality-Overall**20%
*“Excellent product”*
**Value For Money**14%
*“Good Value”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Efficiency**4%
*“Works ok”*
**Durability**2%
*“has been reliable with daily use”*
**Compatibility-Overall**2%
*“compatible with other apple products as well”*
**Socket/Port/Plug**1%
*“The plug kept cool”*
**Connectivity-Overall**1%
*“no issues connecting”*
**Strength**1%
*“Cable is sturdy”*
### **What buyers complain about **
**Charging**35%
*“Extremely slow charging”*
**Durability**28%
*“Breaks easily”*
**Quality-Overall**8%
*“Rubbish quality”*
**Functionality-Overall**8%
*“doesnt work like its been described”*
**Connectivity-Overall**2%
*“Keeps disconnecting”*
**Value For Money**2%
*“much cheaper”*
**Socket/Port/Plug**2%
*“plug does not work already”*
**Compatibility-Overall**2%
*“Not compatible”*
**Heating**1%
*“It overheats incredibly fast”*
**Defective Material/Parts**1%
*“One of the cables is faulty”*
### **Top return reasons **
**Charging**42%
**Compatibility-Overall**15%
**Functionality-Overall**12%
**Size-Overall**10%
**Connectivity-Overall**5%
**Defective Material/Parts**4%
**Socket/Port/Plug**2%
**Durability**2%
**Advertised Vs Actual Product**2%
**Product Condition**1%
## **Common questions**
- **Is apple charger profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the apple charger niche?**
- 12 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in apple charger?**
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 0.8%.
- **When does demand for apple charger peak?**
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the apple charger niche?**
- Listings span £3.48–£46.49; the average listing price is £15.21 (sweet spot $15–$100). The average incumbent carries 7,845 reviews — the moat a new listing must climb.
## **Related niches in Computers & Accessories**
- 62 [**iphone 16 charger**](https://flapen.com/research/uk/computers-accessories/iphone-16-charger)£1.1M/yr+0.2%**Launch it**- 62 [**headset**](https://flapen.com/research/uk/computers-accessories/headset)£4.5M/yr-12.5%**Worth a look**- 62 [**monitor**](https://flapen.com/research/uk/computers-accessories/monitor)£9.8M/yr-13.6%**Worth a look**- 62 [**surface pro charger**](https://flapen.com/research/uk/computers-accessories/surface-pro-charger)£400K/yr-14.6%**Worth a look**- 62 [**macbook charger usb c**](https://flapen.com/research/uk/computers-accessories/macbook-charger-usb-c)£129K/yr-26.4%**Worth a look**- 63 [**samsung kids tablet**](https://flapen.com/research/uk/computers-accessories/samsung-kids-tablet)£150K/yr+15.9%**Worth a look**[**All Computers & Accessories niches **](https://flapen.com/research/uk/computers-accessories)