---
title: "64gb Usb Stick — £293K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/64gb-usb-stick"
last_updated: "2026-07-31T15:04:53.349Z"
locale: en
meta:
description: "Niche score 48/100 · £293K/yr market · 284K searches/yr · £10.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £293K/yr market · 284K searches/yr · £10.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "64gb Usb Stick — £293K/yr Amazon UK Niche (2026) - Flapen"
---
# **64gb usb stick**
**Skip it**
A deep review moat (52,972 avg reviews) — this niche doesn't clear our bar today.
Market size 51Growth 17Conversion 88Competition 48Returns 97Price range 46Avg price 34Brand share 24Review moat 0Quality gap 53
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£293K**
£293K/yr · 284K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£4.74–£23.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.11**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****52,972.11**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, 64gb usb stick is a £293K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **64gb usb stick market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£303K–£404K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**178**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 93%
**Open market**
**7%**
- SanDisk37% - Kingston33% - Netac12% - Lexar6% - SIMMAX3% - ENUODA2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.
7K5KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/64gb-usb-stick/trend)
## **Top 64gb usb stick search terms**
- **64gb usb stick**70K/yr-15.0%9.0% conv. - **usb stick 64gb**34K/yr-1.8%10.1% conv. - **kingston usb stick**25K/yr-8.5%4.3% conv. - **64gb usb**17K/yr-15.5%7.1% conv. - **64gb memory stick**13K/yr-20.9%9.6% conv. - **usb memory stick 64gb**10K/yr-0.6%10.6% conv. - **usb 64gb**12K/yr-8.1%8.4% conv. - **64gb stick usb**11K/yr-36.0%10.9% conv. - **memory stick 64gb**15K/yr-40.9%9.8% conv. - **usb drive 64gb**8K/yr+1.2%9.8% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/64gb-usb-stick/search-terms)
## **Top 64gb usb stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£12K8%£23K12%£35K16%£47K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SanDisk 64 GB Cruzer Blade USB 2.0 Flash Drive - Black**SanDisk**£7.76**4.6★285,481 rev](https://www.amazon.co.uk/dp/B00BX5FOCK) [2**Netac 64GB USB 2.0 Flash Drive Swivel Design Memory Sticks Pen Drive Usb Sticks for Data Storage Zip Drive and jump Drive with LED Light**Netac**£5.95**4.4★7,587 rev](https://www.amazon.co.uk/dp/B082V2ZCBZ) [3**Kingston DataTraveler Exodia M USB 3.2 Gen 1 DTXM/64GB - with Moving Cap (Black + Blue)**Kingston**£6.30**4.3★26,362 rev](https://www.amazon.co.uk/dp/B0B1JNDZ5J) [4**Kingston DataTraveler Exodia DTX/64 GB Flash Drive USB 3.2 Gen 1 - with Protective Cap and Keyring in Multiple Colours**Kingston**£6.23**4.4★67,712 rev](https://www.amazon.co.uk/dp/B08JD5PV9F) [5**SanDisk 64GB Ultra USB Flash Drive USB 3.0 Up to 130 MB/s Read Black (Pack of 1)**SanDisk**£8.73**4.6★209,602 rev](https://www.amazon.co.uk/dp/B00DQGBYDC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lexar D40E 64GB Dual USB 3.2 Gen 1 Type-C Jump Drive USB-C Flash Metal Housing Swivel Design Thumb Drive Titanium Grey**Lexar**£13.66**9,568 rev11mo ago](https://www.amazon.co.uk/dp/B0FMF3PRSW) [**Acer UT300 USB 3.0 Flash Drive 64GB Memory Pen Stick with Transfer Speeds Up to 150 MB/s USB Type-C Typc-A Thumb Drive for Phones Laptops TVs and Audio Equipment**Acer**£9.73**1,423 rev1y ago](https://www.amazon.co.uk/dp/B0FD99123J) [**XinwaY USB Flash Drive 64GB Memory Stick Thumb Drive Swivel Design Jump Drive (2 Pack 64GB - Red Purple)**XinwaY**£8.58**391 rev1y ago](https://www.amazon.co.uk/dp/B0F8HXV37C) [**Kingston DataTraveler Exodia S USB Flash Drive - 64GB - USB 3.2 Gen 1 - USB Type A - Black/Black - DTXS/64GB**Kingston**£4.74**769 rev1y ago](https://www.amazon.co.uk/dp/B0F6NX2P3F) [**Kingston DataTraveler SE9 Gen 3 - 64GB - 220MB/s read - Metal - USB 3.2 Gen 1 - Gold**Kingston**£10.38**2,405 rev2y ago](https://www.amazon.co.uk/dp/B0CT933C97)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lexar D40E 64GB Dual USB 3.2 Gen 1 Type-C Jump Drive USB-C Flash Metal Housing Swivel Design Thumb Drive Titanium Grey**Lexar**£13.66**4.3★**▲ 236%**](https://www.amazon.co.uk/dp/B0FMF3PRSW) [**KOOTION Flash Drive 64 GB USB 2.0 Thumb Drive 64 GB Memory Stick Pen Drive Keychain Design Jump Drive Zip Drive with LED Indocator Red**KOOTION**£5.68**4.3★**▲ 166%**](https://www.amazon.co.uk/dp/B07ZJCVGDQ) [**SanDisk Ultra 64GB USB Flash Drive USB 3.0 up to 130MB/s Read - Twin Pack**SanDisk**£16.12**4.6★**▲ 160%**](https://www.amazon.co.uk/dp/B0977GJR62) [**Acer UT300 USB 3.0 Flash Drive 64GB Memory Pen Stick with Transfer Speeds Up to 150 MB/s USB Type-C Typc-A Thumb Drive for Phones Laptops TVs and Audio Equipment**Acer**£9.73**4.4★**▲ 109%**](https://www.amazon.co.uk/dp/B0FD99123J) [**SIMMAX 64GB Memory Stick USB 2.0 Flash Drives Swivel Thumb Drive Pen Drive (64GB Purple)**SIMMAX**£6.12**4.4★**▲ 96%**](https://www.amazon.co.uk/dp/B07S7YYWK6)
**~~View all trending →~~**
## **What buyers say about 64gb usb stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Excellent value”*
**Quality-Overall**16%
*“Seems like a good quality little device”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Data Transfer Speed**10%
*“Transfer speeds are generally good”*
**Storage Capacity**8%
*“plenty of storage”*
**Ease Of Use**5%
*“EASY TO USE”*
**Design-Overall**3%
*“solid build”*
**Size-Overall**3%
*“nice small size”*
**Durability**2%
*“durable”*
**Socket/Port/Plug**1%
*“Good USB stick”*
### **What buyers complain about **
**Durability**16%
*“stopped working after 1 use”*
**Data Transfer Speed**13%
*“very slow data transfer”*
**Functionality-Overall**10%
*“it doesn't work properly”*
**Storage Capacity**7%
*“Storage capacity not true product description”*
**Computation Performance**7%
*“Don't expect any kind of performance out of these drives”*
**Quality-Overall**7%
*“Poor Quality”*
**Size-Overall**4%
*“To big for the frame”*
**Value For Money**3%
*“not worth the money”*
**Heating**2%
*“I presume it overheated and internally failed”*
**Compatibility-Overall**2%
*“Doesn't work on my computer”*
### **Top return reasons **
**Functionality-Overall**27%
**Compatibility-Overall**21%
**Size-Overall**13%
**Storage Capacity**8%
**Defective Material/Parts**5%
**Connectivity-Overall**5%
**Socket/Port/Plug**3%
**Data Transfer Speed**3%
**Advertised Vs Actual Product**2%
**Durability**2%
## **Common questions**
- **Is 64gb usb stick profitable to sell on Amazon United Kingdom?**
- The niche generates £293K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 64gb usb stick niche?**
- 11 brands and 178 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in 64gb usb stick?**
- Top complaints mined from reviews: Durability, Data Transfer Speed, Functionality-Overall. The return rate is 0.7%.
- **When does demand for 64gb usb stick peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the 64gb usb stick niche?**
- Listings span £4.74–£23.69; the average listing price is £10.11 (sweet spot $15–$100). The average incumbent carries 52,972 reviews — the moat a new listing must climb.
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