---
title: "4g Modem — £973K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/4g-modem"
last_updated: "2026-07-31T07:16:47.392Z"
locale: en
meta:
description: "Niche score 40/100 · £973K/yr market · 1.1M searches/yr · £53.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £973K/yr market · 1.1M searches/yr · £53.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "4g Modem — £973K/yr Amazon UK Niche (2026) - Flapen"
---
# **4g modem**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 77Growth 21Conversion 20Competition 36Returns 18Price range 69Avg price 92Brand share 3Review moat 21Quality gap 72
**Avg price**
**Great****£53.06**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£973K**
£973K/yr · 1.1M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£14.85–£138.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,174.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****7.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, 4g modem is a £973K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **4g modem market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£796K–£1.1M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**157**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- TP-Link85% - eero6% - MERCUSYS4% - ASUS3% - Tenda1% - DEWINNER1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/4g-modem/trend)
## **Top 4g modem search terms**
- **router**350K/yr-11.7%1.1% conv. - **wifi router**245K/yr-7.2%1.4% conv. - **routers**162K/yr+0.0%0.2% conv. - **tp link router**84K/yr-2.0%2.7% conv. - **wifi 6 router**47K/yr-19.2%1.2% conv. - **wireless router**33K/yr-6.9%1.4% conv. - **gaming router**39K/yr-20.2%0.5% conv. - **internet router**33K/yr-16.6%1.0% conv. - **wifi router with sim slot**22K/yr+1.5%0.8% conv. - **wifi 6**19K/yr+20.5%0.2% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/4g-modem/search-terms)
## **Top 4g modem products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£97K20%£195K30%£292K40%£389K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TP-Link Archer AX18 WiFi 6 Router - AX1500 Mbps Gigabit Ethernet VPN Server Easy Setup WPA3 Cybersecurity Gaming Router for Xbox/PS4/Steam**TP-Link**£32.44**4.4★8,439 rev](https://www.amazon.co.uk/dp/B0CTD1CTHM) [2**TP-Link Archer C6 Router WiFi AC1200Mbps WiFi Router Gigabit Ethernet Ports VPN Router Server Easy Setup Internet Booster Routers WiFi Booster WPA3 Gaming Xbox PS4 Steam Easy Setup EasyMesh**TP-Link**£29.65**4.5★15,962 rev](https://www.amazon.co.uk/dp/B07L5YRYF4) [3**TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup**TP-Link**£50.15**4.4★11,302 rev](https://www.amazon.co.uk/dp/B0G33SJM5G) [4**TP-Link TL-WR841N 300 Mbps Wireless N Speed WiFi Router Compatible with IPv6 Supports IGMP Proxy/Snooping Bridge and Tag VLAN To Optimize IPTV Streaming Easy Setup WPS Button**TP-Link**£16.15**4.4★79,165 rev](https://www.amazon.co.uk/dp/B001FWYGJS) [5**TP-Link Archer BE3600 Dual Band Router WiFi 7 BE3600Mbps WiFi Router 2.5G Ports USB 3.0 Port Maximised Coverage VPN Router Replace ISP Router WiFi Booster HomeShield Easy Setup EasyMesh**TP-Link**£56.83**4.3★8,030 rev](https://www.amazon.co.uk/dp/B0DDLFG4XB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TP-Link Archer AXE75 AXE5400Mbps WiFi 6E Router Tri-Band Gigabit Ethernet Ports USB 3.0 WiFi Booster 512MB RAM OneMesh WPA3 Ideal for Gaming HomeShield Compatible with Alexa**TP-Link**£82.65**4,120 rev1mo ago](https://www.amazon.co.uk/dp/B0B42GCD76) [**TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup**TP-Link**£50.15**11,302 rev8mo ago](https://www.amazon.co.uk/dp/B0G33SJM5G) [**ASUS TUF Gaming BE9400 Tri Band WiFi 7 (802.11be) Extendable Gaming Router Quad 2.5G ports 3-step Port Forwarding Smart Home Master AiMesh support and AiProtection for Network Security**ASUS**£119.74**132 rev10mo ago](https://www.amazon.co.uk/dp/B0FNWXZ115) [**Amazon eero 7 dual-band mesh Wi-Fi 7 router (newest model) Supports internet plans up to 2.5 Gbps Coverage up to 190 m 1-pack**eero**£124.07**196 rev1y ago](https://www.amazon.co.uk/dp/B0D952WX1C) [**TP-Link Archer BE3600 Dual Band Router WiFi 7 BE3600Mbps WiFi Router 2.5G Ports USB 3.0 Port Maximised Coverage VPN Router Replace ISP Router WiFi Booster HomeShield Easy Setup EasyMesh**TP-Link**£56.83**8,030 rev1y ago](https://www.amazon.co.uk/dp/B0DDLFG4XB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tenda WiFi Router 6 AX1500 Dual Band 2.4GHz/5GHz Gigabit LAN/WAN Port 5 Antennas 6dBi Repeater Mode Parental Control WPA3 OFDMA MU-MIMO Beamforming RX2 Pro**Tenda**£23.18**4.1★**▲ 283%**](https://www.amazon.co.uk/dp/B0BGSC1KSJ) [**TP-Link Archer AX12 Next-Gen WiFi 6 AX1500Mbps Dual-Band WiFi Router Gigabit LAN/WAN Ports WPA3 Security 4 High-Performance External Antennas Ideal for Gaming Xbox/PS4/Steam and 4K Plug & Play**TP-Link**£33.07**4.4★**▲ 159%**](https://www.amazon.co.uk/dp/B0C46RKSYK) [**TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup**TP-Link**£50.15**4.4★**▲ 149%**](https://www.amazon.co.uk/dp/B0G33SJM5G) [**ASUS TUF Gaming BE9400 Tri Band WiFi 7 (802.11be) Extendable Gaming Router Quad 2.5G ports 3-step Port Forwarding Smart Home Master AiMesh support and AiProtection for Network Security**ASUS**£119.74**4.2★**▲ 128%**](https://www.amazon.co.uk/dp/B0FNWXZ115) [**TP-Link TL-MR105 4G LTE WiFi Router 4G Router Plug&Play SIM Card Slot 2 LAN/WAN Ports for Ethernet Cable Up to 32 Devices Parental Controls Guest Network Home/Remote 300Mbps Wireless**TP-Link**£33.10**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B0CTCZLFX7)
**~~View all trending →~~**
## **What buyers say about 4g modem**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Connectivity-Overall**21%
*“Easy to connect to”*
**Assembly/Installation**14%
*“Easy to configure”*
**Value For Money**13%
*“Good value for money”*
**Signal Strength**8%
*“Strong signal”*
**Quality-Overall**8%
*“Excellent Product”*
**Data Transfer Speed**6%
*“delivers consistent speeds”*
**Ease Of Use**5%
*“Very easy to use”*
**Software/Application**3%
*“* Simple easy to use app for your phone”*
**Advertised Vs Actual Product**3%
*“Works well as it says”*
**Range**3%
*“Easy set up, great range”*
### **What buyers complain about **
**Connectivity-Overall**29%
*“Does not connect”*
**Functionality-Overall**7%
*“It ain't converting it to performance”*
**Signal Strength**6%
*“poor signal & kept dropping out if you did get one”*
**Advertised Vs Actual Product**5%
*“Marketing scam”*
**Assembly/Installation**5%
*“he couldn't even setup this product what so ever”*
**Data Transfer Speed**5%
*“Low, very low speed as an AP”*
**Instructions/User Manual/Troubleshooting**4%
*“I can see why these get sent back a lot the instructions it isn't that good”*
**Range**3%
*“WiFi range and strength is poor”*
**Technical Support**3%
*“Poor tech support have to keep power cycling the router”*
**Quality-Overall**2%
*“I expected a noticeable improvement”*
### **Top return reasons **
**Connectivity-Overall**37%
**Functionality-Overall**17%
**Compatibility-Overall**16%
**Signal Strength**6%
**Range**4%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**2%
**Assembly/Installation**2%
**Socket/Port/Plug**1%
**Data Transfer Speed**1%
## **Common questions**
- **Is 4g modem profitable to sell on Amazon United Kingdom?**
- The niche generates £973K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the 4g modem niche?**
- 6 brands and 157 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in 4g modem?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Signal Strength. The return rate is 7.0% — above our launch gate.
- **When does demand for 4g modem peak?**
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the 4g modem niche?**
- Listings span £14.85–£138.85; the average listing price is £53.06 (sweet spot $15–$100). The average incumbent carries 12,175 reviews — the moat a new listing must climb.
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