---
title: "304xl — £1.8M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/304xl"
last_updated: "2026-07-30T10:11:02.525Z"
locale: en
meta:
description: "Niche score 50/100 · £1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "304xl — £1.8M/yr Amazon UK Niche (2026) - Flapen"
---
# **304xl**
**Worth a look**
Shows searches that convert (22.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 91Growth 13Conversion 100Competition 8Returns 96Price range 76Avg price 87Brand share 0Review moat 10Quality gap 50
**Conversion**
**Incredible****22.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.8M**
£1.8M/yr · 406K searches
**Avg price**
**Great****£19.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.01–£24.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****31,018**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 304xl is a £1.8M/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **304xl market data**
- **Units sold / yr**
- **80K–100K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£1.6M–£2.0M**
- units × avg price
- **Conversion rate**
- **22.1%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- HP76% - DRPRINTON10% - Washope9% - LIFOR3% - INFITONER2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 17.2×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/304xl/trend)
## **Top 304xl search terms**
- **hp 304 ink cartridges black and colour**105K/yr-29.6%21.4% conv. - **hp 304 black ink cartridge**45K/yr-20.2%21.8% conv. - **304 hp ink cartridges**43K/yr-26.5%18.9% conv. - **hp 304**38K/yr-28.6%19.3% conv. - **hp 304 ink cartridges**24K/yr-26.1%12.3% conv. - **hp304 black ink cartridge**15K/yr-14.1%24.4% conv. - **hp envy 5020 printer ink cartridges**17K/yr-28.1%9.4% conv. - **304xl hp ink cartridges black and colour**14K/yr-12.1%21.0% conv. - **hp304 black and colour ink cartridge**16K/yr-16.5%25.4% conv. - **printer ink hp 304**11K/yr-23.9%18.1% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/304xl/search-terms)
## **Top 304xl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£176K20%£352K30%£529K40%£705K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)**HP**£23.23**4.6★95,069 rev](https://www.amazon.co.uk/dp/B07GTWD7Z7) [2**HP 304 Black Original Ink Cartridge (N9K06AE) - Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032**HP**£12.01**4.6★83,217 rev](https://www.amazon.co.uk/dp/B01EA0EG3W) [3**304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series**DRPRINTON**£22.99**4.3★234 rev](https://www.amazon.co.uk/dp/B0FQHV95HB) [4**304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750**Washope**£20.08**4.3★518 rev](https://www.amazon.co.uk/dp/B0DW959QQY) [5**HP 304XL Black High Yield Original Ink Cartridge (N9K08AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032**HP**£24.35**4.6★23,536 rev](https://www.amazon.co.uk/dp/B01EA0NF8E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**304 Ink Cartridges Black and Colour Replacement for HP304 Ink Cartridge Multipack XL 304XL for HP Envy 5020 5010 5032 5000 5030 5020 Deskjet 3760 2630 2600 3700 2810 2810e Printer 2 Pack**INFITONER**£21.30**172 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ9PRZT8) [**304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series**DRPRINTON**£22.99**234 rev10mo ago](https://www.amazon.co.uk/dp/B0FQHV95HB) [**304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750**Washope**£20.08**518 rev1y ago](https://www.amazon.co.uk/dp/B0DW959QQY) [**LIFOR 304XL Printer Ink 304 XL Ink Cartridges Combo Pack Replacement for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750**LIFOR**£20.69**2,363 rev3y ago](https://www.amazon.co.uk/dp/B0BVVHNXP3) [**HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)**HP**£23.23**95,069 rev7y ago](https://www.amazon.co.uk/dp/B07GTWD7Z7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**304 Ink Cartridges Black and Colour Replacement for HP304 Ink Cartridge Multipack XL 304XL for HP Envy 5020 5010 5032 5000 5030 5020 Deskjet 3760 2630 2600 3700 2810 2810e Printer 2 Pack**INFITONER**£21.30**4.2★**▲ 376%**](https://www.amazon.co.uk/dp/B0GQ9PRZT8) [**304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series**DRPRINTON**£22.99**4.3★**▲ 62%**](https://www.amazon.co.uk/dp/B0FQHV95HB) [**HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)**HP**£23.23**4.6★**— 4%**](https://www.amazon.co.uk/dp/B07GTWD7Z7) [**HP 304 Black Original Ink Cartridge (N9K06AE) - Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032**HP**£12.01**4.6★**— 0%**](https://www.amazon.co.uk/dp/B01EA0EG3W) [**HP 304XL Black High Yield Original Ink Cartridge (N9K08AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032**HP**£24.35**4.6★**— 9%**](https://www.amazon.co.uk/dp/B01EA0NF8E)
**~~View all trending →~~**
## **What buyers say about 304xl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Great value”*
**Quality-Overall**21%
*“Premium quality”*
**Cartridge/Ink Quality**10%
*“Good quality ink”*
**Advertised Vs Actual Product**8%
*“Works as advertised”*
**Assembly/Installation**5%
*“Easy install”*
**Color**5%
*“colours look good”*
**Compatibility-Overall**4%
*“Good compatible cartridges”*
**Size-Overall**4%
*“Fits well”*
**Print Quality**3%
*“Good print quality”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Value For Money**12%
*“Avoid at all cost”*
**Functionality-Overall**10%
*“then suddenly stops working”*
**Compatibility-Overall**10%
*“My HP printer does not recognise the cartridge”*
**Cartridge Capacity**9%
*“Low ink”*
**Durability**6%
*“then suddenly stops working”*
**Quality-Overall**6%
*“Very poor performance”*
**Color**6%
*“not the colour cartridge”*
**Print Quality**5%
*“Terrible print quality”*
**Dry/Empty Ink**5%
*“Ink dried out”*
**Connectivity-Overall**5%
*“the black showed a communication problem”*
### **Top return reasons **
**Compatibility-Overall**27%
**Functionality-Overall**18%
**Ink Refill**15%
**Size-Overall**10%
**Cartridge/Ink Quality**6%
**Color**4%
**Print Quality**3%
**Defective Material/Parts**3%
**Connectivity-Overall**3%
**Cartridge Capacity**2%
## **Common questions**
- **Is 304xl profitable to sell on Amazon United Kingdom?**
- The niche generates £1.8M/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 304xl niche?**
- 5 brands and 102 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 304xl?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Compatibility-Overall. The return rate is 0.7%.
- **When does demand for 304xl peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May; the busiest month runs 17.2× the quietest.
- **What does it cost to enter the 304xl niche?**
- Listings span £12.01–£24.35; the average listing price is £19.60 (sweet spot $15–$100). The average incumbent carries 31,018 reviews — the moat a new listing must climb.
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