---
title: "304xl Black — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/304xl-black"
last_updated: "2026-07-31T10:55:41.300Z"
locale: en
meta:
description: "Niche score 46/100 · £29K/yr market · 6K searches/yr · £17.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £29K/yr market · 6K searches/yr · £17.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "304xl Black — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **304xl black**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 22Conversion 100Competition 20Returns 97Price range 72Avg price 81Brand share 24Review moat 21Quality gap 78
**Conversion**
**Incredible****26.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.21**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£11.36–£24.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,812.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£29K**
£29K/yr · 6K searches
According to Flapen's Amazon United Kingdom niche tracking, 304xl black is a £29K/yr Amazon United Kingdom market (6K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **304xl black market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£26K–£34K**
- units × avg price
- **Conversion rate**
- **26.3%**
- **Avg BSR**
- **#568**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**10%**
- HP51% - Neiber11% - Washope8% - Economink7% - SUNPRINTZ7% - RUDGUZ7% - Open — no brand owns it (2 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 12 weeks — -5.8% search growth over the last 90 days.
150100Spike '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/304xl-black/trend)
## **Top 304xl black products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£4K30%£9K45%£13K60%£17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP 304XL Black High Yield Original Ink Cartridge (N9K08AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032**HP**£24.35**4.6★23,536 rev](https://www.amazon.co.uk/dp/B01EA0NF8E) [2**Neiber 304XL Ink Cartridge High Yield Remanufactured for HP 304 Black Ink Compatible With Envy 5020 5010 5030 5032 5000 DeskJet 3720 2600 2633 2632 3760 3750 3762 2630 2620 2622 2 Pack**Neiber**£19.81**4.2★206 rev](https://www.amazon.co.uk/dp/B08LDPJBCN) [3**304 Ink Cartridge Remanufactured for HP 304 Black Ink Cartridge 304XL Black for Envy 5020 5010 5030 5032 5000 DeskJet 3720 2600 2633 2632 3733 2634 3760 3750 3735 3762 2630 2620 2622 (2-Pack)**Economink**£19.81**4.1★322 rev](https://www.amazon.co.uk/dp/B08XX11X5N) [4**304XL Ink Cartridges Black High Yield Replacement for HP 304 Black Ink Cartridge Original for HP 304 XL Printer Ink 304XL for DeskJet 2630 2632 2600 3760 3762 2622 3720 Envy 5032 5000 5010 5020 5030**SUNPRINTZ**£19.96**4.4★183 rev](https://www.amazon.co.uk/dp/B0DDCVSTM3) [5**304XL Ink Cartridges Compatible for HP 304 XL Black for HP DeskJet 2620 2622 2630 2632 2633 2634 3720 3730 3733 3735 3750 3760 ENVY 5010 5020 5030 5032 5055 AMP 120 131 Printers (2-Black)**RUDGUZ**£19.45**4.2★134 rev](https://www.amazon.co.uk/dp/B0F7XSNK84)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**304XL Black Ink Cartridge Replacement for HP 304 HP304 Black Ink Cartridge High Capacity - Printer Ink for HP304 XL for DeskJet 3760 3762 2600 2630 3700 3720 3750 Envy 5030 5032 5000 AMP 100 (1 Pack)**Cebhink**£11.56**85 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMXRJFZ) [**304XL Ink Cartridges Compatible for HP 304 XL Black for HP DeskJet 2620 2622 2630 2632 2633 2634 3720 3730 3733 3735 3750 3760 ENVY 5010 5020 5030 5032 5055 AMP 120 131 Printers (2-Black)**RUDGUZ**£19.45**134 rev1y ago](https://www.amazon.co.uk/dp/B0F7XSNK84) [**304XL Black Ink Cartridge Replacement for HP 304 Black Compatible With DeskJet 3760 2600 2630 3700 Envy 5000 5010 5020 Printer scanner**Washope**£12.86**55 rev1y ago](https://www.amazon.co.uk/dp/B0F7WYVB7N) [**304XL Ink Cartridges Black Replacement for HP 304 Ink Cartridge 304XL Printer Cartridges for Envy 5020 5010 5030 5032 5000 DeskJet 3720 2600 2633 2632 3760 3750 3762 2630 2620 2622 2-Black**Washope**£20.97**266 rev1y ago](https://www.amazon.co.uk/dp/B0DRB7FHWP) [**304XL Ink Cartridges Black High Yield Replacement for HP 304 Black Ink Cartridge Original for HP 304 XL Printer Ink 304XL for DeskJet 2630 2632 2600 3760 3762 2622 3720 Envy 5032 5000 5010 5020 5030**SUNPRINTZ**£19.96**183 rev1y ago](https://www.amazon.co.uk/dp/B0DDCVSTM3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**304XL Black Ink Cartridge Replacement for HP 304 HP304 Black Ink Cartridge High Capacity - Printer Ink for HP304 XL for DeskJet 3760 3762 2600 2630 3700 3720 3750 Envy 5030 5032 5000 AMP 100 (1 Pack)**Cebhink**£11.56**3.8★**▲ 117%**](https://www.amazon.co.uk/dp/B0FRMXRJFZ) [**Penguin 304 XL Black Ink Cartridge for Deskjet 3760 3750 3720 Envy 5030**Penguin**£11.36**4.3★**▲ 51%**](https://www.amazon.co.uk/dp/B0BPSF8K53) [**Neiber 304XL Ink Cartridge High Yield Remanufactured for HP 304 Black Ink Compatible With Envy 5020 5010 5030 5032 5000 DeskJet 3720 2600 2633 2632 3760 3750 3762 2630 2620 2622 2 Pack**Neiber**£19.81**4.2★**▲ 39%**](https://www.amazon.co.uk/dp/B08LDPJBCN) [**304XL Ink Cartridges Black High Yield Replacement for HP 304 Black Ink Cartridge Original for HP 304 XL Printer Ink 304XL for DeskJet 2630 2632 2600 3760 3762 2622 3720 Envy 5032 5000 5010 5020 5030**SUNPRINTZ**£19.96**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B0DDCVSTM3) [**304XL Ink Cartridges Compatible for HP 304 XL Black for HP DeskJet 2620 2622 2630 2632 2633 2634 3720 3730 3733 3735 3750 3760 ENVY 5010 5020 5030 5032 5055 AMP 120 131 Printers (2-Black)**RUDGUZ**£19.45**4.2★**▲ 32%**](https://www.amazon.co.uk/dp/B0F7XSNK84)
**~~View all trending →~~**
## **What buyers say about 304xl black**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Great value”*
**Quality-Overall**17%
*“Excellent product”*
**Print Quality**11%
*“the print quality is clear for everyday documents”*
**Advertised Vs Actual Product**9%
*“Does the trick”*
**Cartridge/Ink Quality**8%
*“the cartridges looked promising”*
**Assembly/Installation**5%
*“EASY INSTALLATION”*
**Compatibility-Overall**3%
*“100% Flawless Compatibility: Because it is a genuine”*
**Color**3%
*“white with excellent results”*
**Smudge Resistance**2%
*“Brilliant copies no smudging”*
**Size-Overall**2%
*“fits well”*
### **What buyers complain about **
**Functionality-Overall**16%
*“once clicked away it hasnt stops the printer working”*
**Compatibility-Overall**15%
*“Not compatible”*
**Value For Money**10%
*“expensive”*
**Quality-Overall**9%
*“Cheap”*
**Durability**7%
*“Runs out quickly”*
**Cartridge Capacity**7%
*“it is down to last bar on ink level”*
**Dry/Empty Ink**6%
*“the fact they dry out”*
**Print Quality**5%
*“Ran out after printing fewer than 50 A4 sheets”*
**Advertised Vs Actual Product**3%
*“Does not fit in the HP ENVY 5010 as advertised”*
**Storage Capacity**2%
*“Not enough”*
### **Top return reasons **
**Compatibility-Overall**22%
**Functionality-Overall**21%
**Ink Refill**14%
**Size-Overall**10%
**Cartridge/Ink Quality**5%
**Print Quality**4%
**Defective Material/Parts**4%
**Color**3%
**Connectivity-Overall**3%
**Cartridge Capacity**2%
## **Common questions**
- **Is 304xl black profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 304xl black niche?**
- 8 brands and 75 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in 304xl black?**
- Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Value For Money. The return rate is 0.6%.
- **What does it cost to enter the 304xl black niche?**
- Listings span £11.36–£24.35; the average listing price is £17.21 (sweet spot $15–$100). The average incumbent carries 10,813 reviews — the moat a new listing must climb.
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