---
title: "2tb Nvme — £1.5M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/2tb-nvme"
last_updated: "2026-07-31T11:46:04.484Z"
locale: en
meta:
description: "Niche score 40/100 · £1.5M/yr market · 791K searches/yr · £136.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £1.5M/yr market · 791K searches/yr · £136.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "2tb Nvme — £1.5M/yr Amazon UK Niche (2026) - Flapen"
---
# **2tb nvme**
**Skip it**
Prices mostly outside the sweet spot ($85.57–$257.86) — this niche doesn't clear our bar today.
Market size 86Growth 22Conversion 17Competition 40Returns 74Price range 8Avg price 63Brand share 13Review moat 24Quality gap 23
**Market size**
**Great****£1.5M**
£1.5M/yr · 791K searches
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£136.96**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,481.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£85.57–£257.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, 2tb nvme is a £1.5M/yr Amazon United Kingdom market (791K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2tb nvme market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£1.7M–£2.1M**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**174**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**1%**
- Samsung42% - Crucial25% - Lexar14% - SanDisk9% - Acer5% - fanxiang4% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/2tb-nvme/trend)
## **Top 2tb nvme search terms**
- **2tb nvme**171K/yr-9.8%1.1% conv. - **nvme ssd 2tb**43K/yr+55.8%0.9% conv. - **m.2 ssd 2tb**71K/yr-13.2%0.9% conv. - **samsung 990 pro 2tb**47K/yr-3.6%1.4% conv. - **samsung 990 pro**56K/yr-12.0%1.4% conv. - **2tb internal ssd**18K/yr+83.9%0.1% conv. - **2tb nvme ssd**42K/yr-3.8%1.1% conv. - **2tb m.2 ssd**46K/yr-23.4%0.8% conv. - **samsung 990 pro ssd 2tb nvme m 2 pcie gen4 m 2 2280 internal solid state hard drive seq read speeds up to 7 450 mb s for high end computing gaming and heavy duty workstations mz v9p2t0b am**16K/yr+238.5%0.1% conv. - **2tb ssd m.2**57K/yr-29.6%0.9% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/2tb-nvme/search-terms)
## **Top 2tb nvme products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£148K20%£297K30%£445K40%£594K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Samsung 990 PRO NVMe M.2 SSD 2 TB PCIe 4.0 7 450 MB/s read 6 900 MB/s write Internal SSD For gaming and video editing MZ-V9P2T0BW**Samsung**£156.03**4.7★20,368 rev](https://www.amazon.co.uk/dp/B0B9C4DKKG) [2**Crucial P310 2TB SSD M.2 2280 NVMe PCIe Gen4 Up to 7 100MB/s Laptop & Desktop (PC) Compatible Internal Solid State Drive - CT2000P310SSD801**Crucial**£122.97**4.6★10,418 rev](https://www.amazon.co.uk/dp/B0DC8RVRBZ) [3**Samsung 990 PRO 1TB PCIe 4.0 (up to 7450 MB/s) NVMe M.2 (2280) Internal Solid State Drive (SSD) (MZ-V9P1T0BW)**Samsung**£102.50**4.7★20,368 rev](https://www.amazon.co.uk/dp/B0B9C3ZVHR) [4**Samsung 990 EVO Plus 2TB PCIe 4.0 x4 / 5.0 x2 NVMe2.0 (up to 7250 MB/s) NVMe M.2 (2280) Internal Solid State Drive (SSD) MZ-V9S2T0BW**Samsung**£121.84**4.8★5,034 rev](https://www.amazon.co.uk/dp/B0DGHB9V34) [5**Crucial P510 2TB SSD NVMe M.2 PCIe 5.0 x4 Gen5 Read/Write Speeds up to 10 000/8 700 MB/s Laptop & Desktop (PC) Compatible Solid State Drive - CT2000P510SSD8-01**Crucial**£161.15**4.7★1,261 rev](https://www.amazon.co.uk/dp/B0DZ5XQNLM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ediloca 2TB NVMe M.2 SSD PCIe Gen 3x4 Up to 2150MB/s Read M.2 2280 Internal Solid State Drive Dynamic SLC Cache Compatible with PC Desktop and Laptops(EN680E)**Ediloca**£131.33**228 rev11mo ago](https://www.amazon.co.uk/dp/B0FLJ7SSC2) [**Lexar ARES PRO 2TB Gen5 NVME M.2 SSD PCIe 5.0 x 4 Internal SSD Up to 14 000 MB/s Read for AI Applications AAA Gaming Video Editing Compatible with PC Laptops & PS5 5 Year Limited Warranty**Lexar**£179.83**339 rev12mo ago](https://www.amazon.co.uk/dp/B0FJLZVXFG) [**Lexar EQ790 2TB SSD with Heatsink M.2 2280 PCIe Gen4x4 NVMe 1.4 Internal SSD Up to 7 000MB/s Read High-Performance Storage Internal Solid State Drive for PS5 PC Laptop Gamers**Lexar**£165.75**1,847 rev12mo ago](https://www.amazon.co.uk/dp/B0FJLTT3D5) [**Crucial P510 2TB SSD NVMe M.2 PCIe 5.0 x4 Gen5 Read/Write Speeds up to 10 000/8 700 MB/s Laptop & Desktop (PC) Compatible Solid State Drive - CT2000P510SSD8-01**Crucial**£161.15**1,261 rev1y ago](https://www.amazon.co.uk/dp/B0DZ5XQNLM) [**Acer Predator GM6 2TB SSD M.2 2280 PCIe Gen4x4 NVMe 2.0 Up to 7200 MB/s HMB+SLC Graphene Thermal Dissipation Internal PC Solid State Drive for Laptop Desktop and PS5**Acer**£117.20**1,009 rev1y ago](https://www.amazon.co.uk/dp/B0F3WT537N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lexar EQ790 2TB SSD with Heatsink M.2 2280 PCIe Gen4x4 NVMe 1.4 Internal SSD Up to 7 000MB/s Read High-Performance Storage Internal Solid State Drive for PS5 PC Laptop Gamers**Lexar**£165.75**4.6★**▲ 282%**](https://www.amazon.co.uk/dp/B0FJLTT3D5) [**fanxiang 2TB PCIe NVMe SSD Gen 4 Gaming SSD M.2 2280 Up to 7100MB/s Compatible with PS5 Internal Solid State Drive for Gamers Professionals Creators S880E**fanxiang**£121.07**4.3★**▲ 256%**](https://www.amazon.co.uk/dp/B0DP26Y252) [**Ediloca 2TB NVMe M.2 SSD PCIe Gen 3x4 Up to 2150MB/s Read M.2 2280 Internal Solid State Drive Dynamic SLC Cache Compatible with PC Desktop and Laptops(EN680E)**Ediloca**£131.33**4.4★**▲ 247%**](https://www.amazon.co.uk/dp/B0FLJ7SSC2) [**Lexar NM790 SSD 2TB M.2 2280 PCIe Gen4x4 NVMe 1.4 Internal SSD Up to 7 400MB/s Read Up to 6 500MB/s Write Internal Solid State Drive for PC Laptop Gamers Professionals**Lexar**£156.61**4.7★**▲ 232%**](https://www.amazon.co.uk/dp/B0DC6HZ3TW) [**Samsung Memory MZ-VAP1T0BW 9100 PRO 1TB Internal SSD PCIe 5.0 x4 NVMe 2.0 SSD Designed for Pros & Gamers Compatible with PC & Laptops 5 Year Limited Warranty (UK Version)**Samsung**£131.84**4.7★**▲ 220%**](https://www.amazon.co.uk/dp/B0DWFMD52T)
**~~View all trending →~~**
## **What buyers say about 2tb nvme**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Best value”*
**Data Transfer Speed**15%
*“Fast read speed”*
**Quality-Overall**10%
*“A well established brand”*
**Advertised Vs Actual Product**9%
*“Works as should”*
**Computation Performance**8%
*“is performing great”*
**Assembly/Installation**8%
*“Easy to install”*
**Compatibility-Overall**7%
*“Works well in my Win11 MSI motherboard”*
**Storage Capacity**5%
*“good storage capacity”*
**Heating**3%
*“the heat levels are low”*
**Ease Of Use**2%
*“Easy”*
### **What buyers complain about **
**Value For Money**25%
*“which was slightly more expensive”*
**Durability**12%
*“Worked for a few month, then failed”*
**Product Condition**7%
*“sold as newly refurbished”*
**Functionality-Overall**7%
*“then whole partition disappeared”*
**Heating**5%
*“It seemed to me that enclosing any heat was not a good idea anyway”*
**Advertised Vs Actual Product**5%
*“Amazon lied and claimed that the item has not been received back despite having proof otherwise”*
**Ethical Trade/Fair Trade**3%
*“Scammer URS choice stores are scammers stay well clear”*
**Storage Capacity**3%
*“Need a good enclosure if using as external storage”*
**Assembly/Installation**3%
*“do not buy - it failed 3 days after installing”*
**Compatibility-Overall**3%
*“Didn't work with ps5”*
### **Top return reasons **
**Compatibility-Overall**26%
**Functionality-Overall**21%
**Value For Money**10%
**Size-Overall**9%
**Defective Material/Parts**7%
**Storage Capacity**4%
**Assembly/Installation**3%
**Advertised Vs Actual Product**2%
**Constant Reboot Or Restart**2%
**Ethical Trade/Fair Trade**2%
## **Common questions**
- **Is 2tb nvme profitable to sell on Amazon United Kingdom?**
- The niche generates £1.5M/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the 2tb nvme niche?**
- 7 brands and 174 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in 2tb nvme?**
- Top complaints mined from reviews: Value For Money, Durability, Product Condition. The return rate is 2.0%.
- **When does demand for 2tb nvme peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the 2tb nvme niche?**
- Listings span £85.57–£257.86; the average listing price is £136.96 (sweet spot $15–$100). The average incumbent carries 5,481 reviews — the moat a new listing must climb.
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