---
title: "Search terms — 28 inch smart tv - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/28-inch-smart-tv/search-terms"
last_updated: "2026-07-31T12:10:02.632Z"
locale: en
meta:
  description: "Niche score 53/100 · £335K/yr market · 263K searches/yr. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £335K/yr market · 263K searches/yr. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 28 inch smart tv - Flapen"
---

# **28 inch smart tv**

**Worth a look**

Shows a thin review moat (350 avg reviews), but soft demand (-20.3% this quarter) keeps it on the watch list.

Market size 53Growth 15Conversion 15Competition 66Returns 72Price range 30Avg price 73Brand share 70Review moat 82Quality gap 80

**Review moat**

**Great****350.24**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£105.19**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£335K**

£335K/yr · 263K searches

**Price range**

**Okay****£49.48–£220.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-20.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")