---
title: "28 Inch Smart Tv — £335K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/28-inch-smart-tv"
last_updated: "2026-07-31T08:42:04.242Z"
locale: en
meta:
description: "Niche score 53/100 · £335K/yr market · 263K searches/yr. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £335K/yr market · 263K searches/yr. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "28 Inch Smart Tv — £335K/yr Amazon UK Niche (2026) - Flapen"
---
# **28 inch smart tv**
**Worth a look**
Shows a thin review moat (350 avg reviews), but soft demand (-20.3% this quarter) keeps it on the watch list.
Market size 53Growth 15Conversion 15Competition 66Returns 72Price range 30Avg price 73Brand share 70Review moat 82Quality gap 80
**Review moat**
**Great****350.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£105.19**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£335K**
£335K/yr · 263K searches
**Price range**
**Okay****£49.48–£220.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, 28 inch smart tv is a £335K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **28 inch smart tv market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£210K–£263K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#589**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **76%**
- **Out of stock**
- **24.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**31%**
- LG19% - ZOSHING14% - HYE11% - PHILIPS10% - TeeView9% - XIAOMI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/28-inch-smart-tv/trend)
## **Top 28 inch smart tv search terms**
- **28 inch smart tv**56K/yr-9.9%0.6% conv. - **27 inch smart tv**45K/yr-37.0%0.7% conv. - **27 inch tv**38K/yr-10.6%0.5% conv. - **28 inch tv**24K/yr-7.1%0.5% conv. - **26 inch tv**17K/yr-8.5%0.8% conv. - **27 inch tv smart**11K/yr-3.7%0.5% conv. - **26 inch smart tv**8K/yr-20.3%1.6% conv. - **27 tv**6K/yr-18.6%0.7% conv. - **28 inch tv smart**6K/yr-3.3%1.3% conv. - **smart tv 28 inch**6K/yr-8.1%0.5% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/28-inch-smart-tv/search-terms)
## **Top 28 inch smart tv products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£10K6%£20K9%£30K12%£40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZOSHING TV 27 inch Small full view 1080P Television with Freeview HD-Dual power DC-12v and AC in-HDMI/AV Audio USB Media Player Suitable for Bedrooms and Caravans**ZOSHING**£95.64**3.5★140 rev](https://www.amazon.co.uk/dp/B0FN3M9FM6) [2**HYE TV - Smart TV 24 Screen Size HD Ready Resolution Apple AirPlay Samsung Tizen OS & Gaming Hub Versatile Connectivity Black Perfect For Streaming Gaming & Entertainment - 24HDS1008**HYE**£86.83**4.0★358 rev](https://www.amazon.co.uk/dp/B0F6YYDN1Q) [3**LG Electronics TV Monitor 27TQ625S 27 Inch Full HD 1080p IPS Panel Wifi & Bluetooth Connectivity Virtually Borderless webOS Smart TV Apps with Remote Control Black**LG**£157.39**4.4★113 rev](https://www.amazon.co.uk/dp/B0D8R4GKJ9) [4**TeeView 25 inch Full HD/FHD 1080P Smart TV Tizen OS TV with Netflix Gaming Hub Dolby Audio Made in the UK**TeeView**£87.28**3.8★155 rev](https://www.amazon.co.uk/dp/B0F2HGB952) [5**LG SMART Monitor 27U511SA-W - Full HD 1080p IPS 27 Inch 100Hz 5ms Response Time Built-in Speakers Wifi & Bluetooth Connectivity Virtually Borderless webOS Smart TV Apps Remote Control White**LG**£131.30**3.8★18 rev](https://www.amazon.co.uk/dp/B0F2TMTNHY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Antteq 25 Inch FHD Smart TV 25 Tizen OS Power by Samsung Full HD Television with Netflix Disney+ Gaming Hub Dolby Audio Small TV for Bedroom or Kitchen**Antteq**£106.41**13 rev2mo ago](https://www.amazon.co.uk/dp/B0GZPCRFP5) [**ZOSHING 27 Inch Smart TV Small Television with HDMI Input Built-in Digital Tuner/USB-Supports Wall-Mounted-for Bedroom Kitchen RV - Includes Remote Control**ZOSHING**£137.17**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GKYMQ8M8) [**Cello CTRAV-27TZ 27 Smart 12V Traveller TV with Tizen OS by Samsung Built-in Satellite Gaming Hub Pitch Perfect Speakers Bluetooth Netflix UK Made Ideal for Motorhomes HGVs & Boats**Cello**£192.49**46 rev6mo ago](https://www.amazon.co.uk/dp/B0GHR9GHZL) [**Cello Ctrav- 27TZF 27 Tizen OS Smart LED 12V Traveller TV/DVD By Samsung Pitch Perfect Speakers Bluetooth HDMI USB UK Made Small TV for Motorhomes HGVs & Boats**Cello**£202.65**40 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRL8T34) [**XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay**XIAOMI**£94.80**355 rev10mo ago](https://www.amazon.co.uk/dp/B0FCXRJ6V5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Antteq 25 Inch FHD Smart TV 25 Tizen OS Power by Samsung Full HD Television with Netflix Disney+ Gaming Hub Dolby Audio Small TV for Bedroom or Kitchen**Antteq**£106.41**3.8★**▲ 313%**](https://www.amazon.co.uk/dp/B0GZPCRFP5) [**ZOSHING 27 Inch Smart TV Small Television with HDMI Input Built-in Digital Tuner/USB-Supports Wall-Mounted-for Bedroom Kitchen RV - Includes Remote Control**ZOSHING**£137.17**3.5★**▲ 300%**](https://www.amazon.co.uk/dp/B0GKYMQ8M8) [**Cello CTRAV-27TZ 27 Smart 12V Traveller TV with Tizen OS by Samsung Built-in Satellite Gaming Hub Pitch Perfect Speakers Bluetooth Netflix UK Made Ideal for Motorhomes HGVs & Boats**Cello**£192.49**4.0★**▲ 135%**](https://www.amazon.co.uk/dp/B0GHR9GHZL) [**Cello Ctrav- 27TZF 27 Tizen OS Smart LED 12V Traveller TV/DVD By Samsung Pitch Perfect Speakers Bluetooth HDMI USB UK Made Small TV for Motorhomes HGVs & Boats**Cello**£202.65**4.0★**▲ 134%**](https://www.amazon.co.uk/dp/B0GHRL8T34) [**Westinghouse 24 Inch Smart TV Roku OS - LED HD Freeview Netflix Apple TV+ BBC iPlayer Dolby Audio HDMI USB- Ideal Small TVs for Bedroom Lounge or Kitchen Energy Class E**Westinghouse**£99.87**4.5★**▲ 128%**](https://www.amazon.co.uk/dp/B0DG2K9Q5H)
**~~View all trending →~~**
## **What buyers say about 28 inch smart tv**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Excellent value for money”*
**Assembly/Installation**10%
*“Easy to install”*
**Quality-Overall**10%
*“Best quality”*
**Image/Picture Clarity**8%
*“Clear picture”*
**Display Resolution**7%
*“Picture is very clear”*
**Audio Quality**7%
*“sound is adequate”*
**Size-Overall**3%
*“Decent size”*
**Software/Application**3%
*“software good”*
**Advertised Vs Actual Product**3%
*“Everything we wanted”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Audio Quality**14%
*“Poor quality sound”*
**Connectivity-Overall**7%
*“I would say about 60% of the time it just won't connect”*
**Quality-Overall**6%
*“Piece of rubbish”*
**Functionality-Overall**5%
*“Didn't work”*
**Assembly/Installation**5%
*“Impossible to set up”*
**Durability**5%
*“Broke within a few weeks of having”*
**Display Resolution**4%
*“If you find the screen has become very pixelated”*
**Software/Application**4%
*“Not all apps work on this tv especially bbc iPlayer”*
**Size-Overall**4%
*“too big more me”*
**Advertised Vs Actual Product**3%
*“A bit misleading”*
### **Top return reasons **
**Size-Overall**25%
**Functionality-Overall**10%
**Connectivity-Overall**10%
**Compatibility-Overall**7%
**Audio Quality**6%
**Defective Material/Parts**6%
**Display Resolution**5%
**Touch Screen**4%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is 28 inch smart tv profitable to sell on Amazon United Kingdom?**
- The niche generates £335K/yr across 38 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 28 inch smart tv niche?**
- 18 brands and 103 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in 28 inch smart tv?**
- Top complaints mined from reviews: Audio Quality, Connectivity-Overall, Quality-Overall. The return rate is 2.1%.
- **When does demand for 28 inch smart tv peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 28 inch smart tv niche?**
- Listings span £49.48–£220.34; the average listing price is £105.19 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.
## **Related niches in Computers & Accessories**
- 62 [**iphone 16 charger**](https://flapen.com/research/uk/computers-accessories/iphone-16-charger)£1.1M/yr+0.2%**Launch it**- 62 [**monitor**](https://flapen.com/research/uk/computers-accessories/monitor)£9.8M/yr-13.6%**Worth a look**- 62 [**surface pro charger**](https://flapen.com/research/uk/computers-accessories/surface-pro-charger)£400K/yr-14.6%**Worth a look**- 62 [**headset**](https://flapen.com/research/uk/computers-accessories/headset)£4.5M/yr-12.5%**Worth a look**- 62 [**macbook charger usb c**](https://flapen.com/research/uk/computers-accessories/macbook-charger-usb-c)£129K/yr-26.4%**Worth a look**- 63 [**samsung kids tablet**](https://flapen.com/research/uk/computers-accessories/samsung-kids-tablet)£150K/yr+15.9%**Worth a look**[**All Computers & Accessories niches **](https://flapen.com/research/uk/computers-accessories)