---
title: "24 Inch Smart Tv — £953K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/24-inch-smart-tv"
last_updated: "2026-07-31T08:01:08.175Z"
locale: en
meta:
description: "Niche score 59/100 · £953K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £953K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "24 Inch Smart Tv — £953K/yr Amazon UK Niche (2026) - Flapen"
---
# **24 inch smart tv**
**Worth a look**
Shows a thin review moat (274 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 17Conversion 20Competition 61Returns 69Price range 45Avg price 76Brand share 78Review moat 86Quality gap 83
**Review moat**
**Great****273.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****£953K**
£953K/yr · 614K searches
**Avg price**
**Great****£97.63**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£53.96–£157.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, 24 inch smart tv is a £953K/yr Amazon United Kingdom market (614K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **24 inch smart tv market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£781K–£976K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **67%**
- **Out of stock**
- **35.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 94%
**Open market**
**35%**
- HYE22% - Westinghouse10% - PHILIPS9% - LG8% - Sharp8% - Cello8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/24-inch-smart-tv/trend)
## **Top 24 inch smart tv search terms**
- **24 inch smart tv**198K/yr-18.6%1.4% conv. - **24 inch tv**74K/yr-12.3%1.2% conv. - **28 inch smart tv**56K/yr-9.9%0.4% conv. - **27 inch smart tv**45K/yr-37.0%0.6% conv. - **smart tv 24 inch**38K/yr-16.1%1.5% conv. - **24inch smart tv**25K/yr-12.3%1.3% conv. - **28 inch tv**24K/yr-7.1%0.4% conv. - **24 tv**19K/yr-5.0%1.0% conv. - **tv 24 inch smart tv**20K/yr-13.2%1.5% conv. - **26 inch tv**17K/yr-8.5%0.8% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/24-inch-smart-tv/search-terms)
## **Top 24 inch smart tv products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£95K20%£191K30%£286K40%£381K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HYE TV - Smart TV 24 Screen Size HD Ready Resolution Apple AirPlay Samsung Tizen OS & Gaming Hub Versatile Connectivity Black Perfect For Streaming Gaming & Entertainment - 24HDS1008**HYE**£86.83**4.0★358 rev](https://www.amazon.co.uk/dp/B0F6YYDN1Q) [2**Westinghouse 24 Inch Smart TV Roku OS - LED HD Freeview Netflix Apple TV+ BBC iPlayer Dolby Audio HDMI USB- Ideal Small TVs for Bedroom Lounge or Kitchen Energy Class E**Westinghouse**£99.87**4.5★141 rev](https://www.amazon.co.uk/dp/B0DG2K9Q5H) [3**Sharp 24-inch HD Ready Smart TV 24HE2345K**Sharp**£102.51**4.1★37 rev](https://www.amazon.co.uk/dp/B0FJS6F8N8) [4**PHILIPS 24PHS6000 2K HD LED Smart TV - 24 Inch Display with Pixel Plus Titan OS Platform and Dolby Digital Sound Works with Alexa and Google Voice Assistant**PHILIPS**£112.68**4.0★68 rev](https://www.amazon.co.uk/dp/B0F24TDBKZ) [5**Veltech 24 Inch HD Ready LED TV - Energy Efficient Non-Smart TV Freeview HD HDMI USB Media Player Dolby Digital Audio Wall Mountable Small Television for Kitchen Bedroom or LoungeEnergy Class E**VELTECH**£81.71**4.4★159 rev](https://www.amazon.co.uk/dp/B0BZS89NYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen**Antteq**£82.38**5 rev2mo ago](https://www.amazon.co.uk/dp/B0H2M6XDCN) [**Antteq 25 Inch FHD Smart TV 25 Tizen OS Power by Samsung Full HD Television with Netflix Disney+ Gaming Hub Dolby Audio Small TV for Bedroom or Kitchen**Antteq**£106.41**13 rev2mo ago](https://www.amazon.co.uk/dp/B0GZPCRFP5) [**Cello C2426TZH 24-inch Tizen OS Smart Led TV 240V By Samsung Bluetooth Freeview & FreeSat Gaming Hub Pitch Perfect Speakers UK Made Ideal for Kitchen Bedroom & Small Spaces**Cello**£130.27**65 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRKNV5R) [**Sharp 24HE2245K 24-Inch HD Ready LED TV 720p Resolution TiVo OS Smart TV Wi-Fi 3 HDMI 2 USB HDR10 Built-in Freely**Sharp**£112.00**11 rev8mo ago](https://www.amazon.co.uk/dp/B0G2SM12Q7) [**XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay**XIAOMI**£94.80**355 rev10mo ago](https://www.amazon.co.uk/dp/B0FCXRJ6V5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen**Antteq**£82.38**4.7★**▲ 270%**](https://www.amazon.co.uk/dp/B0H2M6XDCN) [**Antteq 25 Inch FHD Smart TV 25 Tizen OS Power by Samsung Full HD Television with Netflix Disney+ Gaming Hub Dolby Audio Small TV for Bedroom or Kitchen**Antteq**£106.41**3.8★**▲ 268%**](https://www.amazon.co.uk/dp/B0GZPCRFP5) [**Westinghouse 24 Inch Smart TV Roku OS - LED HD Freeview Netflix Apple TV+ BBC iPlayer Dolby Audio HDMI USB- Ideal Small TVs for Bedroom Lounge or Kitchen Energy Class E**Westinghouse**£99.87**4.5★**▲ 137%**](https://www.amazon.co.uk/dp/B0DG2K9Q5H) [**XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay**XIAOMI**£94.80**4.4★**▲ 129%**](https://www.amazon.co.uk/dp/B0FCXRJ6V5) [**Cello C2426TZH 24-inch Tizen OS Smart Led TV 240V By Samsung Bluetooth Freeview & FreeSat Gaming Hub Pitch Perfect Speakers UK Made Ideal for Kitchen Bedroom & Small Spaces**Cello**£130.27**4.4★**▲ 114%**](https://www.amazon.co.uk/dp/B0GHRKNV5R)
**~~View all trending →~~**
## **What buyers say about 24 inch smart tv**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Excellent value for money”*
**Assembly/Installation**13%
*“Easy assembly very pleased with my purchase”*
**Image/Picture Clarity**10%
*“Excellent picture”*
**Quality-Overall**9%
*“Good quality and very easy to set up with lots of features”*
**Audio Quality**7%
*“sound is adequate”*
**Display Resolution**5%
*“very clear picture”*
**Size-Overall**4%
*“Decent size”*
**Software/Application**3%
*“Perfect for streaming”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Audio Quality**16%
*“Poor sound quality”*
**Quality-Overall**7%
*“also low in quality”*
**Functionality-Overall**7%
*“when I brought this tv it didn't turn on”*
**Connectivity-Overall**7%
*“Does not have Bluetooth”*
**Advertised Vs Actual Product**5%
*“Wrong description”*
**Assembly/Installation**5%
*“Set-up was also not straightforward”*
**Durability**5%
*“Broke within a few weeks of having”*
**Size-Overall**4%
*“Too small”*
**Software/Application**3%
*“Lack of channels/apps”*
**Display Resolution**3%
*“not full HD 1080 pixels”*
### **Top return reasons **
**Size-Overall**27%
**Functionality-Overall**10%
**Connectivity-Overall**9%
**Compatibility-Overall**8%
**Audio Quality**7%
**Defective Material/Parts**6%
**Display Resolution**5%
**Advertised Vs Actual Product**3%
**Touch Screen**3%
**Software/Application**2%
## **Common questions**
- **Is 24 inch smart tv profitable to sell on Amazon United Kingdom?**
- The niche generates £953K/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the 24 inch smart tv niche?**
- 15 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in 24 inch smart tv?**
- Top complaints mined from reviews: Audio Quality, Quality-Overall, Functionality-Overall. The return rate is 2.3%.
- **When does demand for 24 inch smart tv peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the 24 inch smart tv niche?**
- Listings span £53.96–£157.39; the average listing price is £97.63 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.
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