---
title: "Trend — z fold paper towels - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/z-fold-paper-towels/trend"
last_updated: "2026-07-31T16:50:40.168Z"
locale: en
meta:
  description: "Niche score 55/100 · £118K/yr market · 36K searches/yr · £17.34 avg price. Soft demand (-0.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £118K/yr market · 36K searches/yr · £17.34 avg price. Soft demand (-0.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — z fold paper towels - Flapen"
---

# **z fold paper towels**

**Worth a look**

Shows searches that convert (18.9% search→purchase), but soft demand (-0.6% this quarter) keeps it on the watch list.

Market size 28Growth 25Conversion 99Competition 33Returns 99Price range 61Avg price 81Brand share 48Review moat 79Quality gap 63

**Conversion**

**Incredible****18.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£17.34**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****422.61**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£8.82–£24.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£118K**

£118K/yr · 36K searches

**Growth**

**Bad****-0.6%**

90-day search growth — must beat 0% to launch