---
title: "Search terms — white pla - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/white-pla/search-terms"
last_updated: "2026-07-31T13:46:51.252Z"
locale: en
meta:
  description: "Niche score 52/100 · £292K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £292K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — white pla - Flapen"
---

# **white pla**

**Worth a look**

Shows searches that convert (18.9% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 51Growth 18Conversion 99Competition 67Returns 98Price range 69Avg price 56Brand share 8Review moat 37Quality gap 35

**Conversion**

**Incredible****18.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£7.71–£31.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£12.73**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£292K**

£292K/yr · 121K searches

**Review moat**

**Okay****2,797.28**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-13.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand