---
title: "Search terms — vernier calipers - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/vernier-calipers/search-terms"
last_updated: "2026-07-31T08:10:06.948Z"
locale: en
meta:
  description: "Niche score 54/100 · £990K/yr market · 535K searches/yr · £18.43 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £990K/yr market · 535K searches/yr · £18.43 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — vernier calipers - Flapen"
---

# **vernier calipers**

**Worth a look**

Shows low returns (0.9%), but soft demand (-11.4% this quarter) keeps it on the watch list.

Market size 77Growth 19Conversion 87Competition 20Returns 95Price range 85Avg price 84Brand share 41Review moat 24Quality gap 47

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£4.54–£92.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£18.43**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£990K**

£990K/yr · 535K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,209.15**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch