---
title: "Trend — urinal mats - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/urinal-mats/trend"
last_updated: "2026-07-31T18:43:54.285Z"
locale: en
meta:
  description: "Niche score 61/100 · £118K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £118K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — urinal mats - Flapen"
---

# **urinal mats**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 24Conversion 98Competition 65Returns 99Price range 70Avg price 86Brand share 55Review moat 94Quality gap 60

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****111.67**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£19.52**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£7.54–£32.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£118K**

£118K/yr · 37K searches

**Growth**

**Bad****-2.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")