---
title: "Urinal Mats — £118K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/urinal-mats"
last_updated: "2026-07-31T15:33:59.176Z"
locale: en
meta:
description: "Niche score 61/100 · £118K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £118K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Urinal Mats — £118K/yr Amazon UK Niche (2026) - Flapen"
---
# **urinal mats**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 24Conversion 98Competition 65Returns 99Price range 70Avg price 86Brand share 55Review moat 94Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****111.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£19.52**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.54–£32.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£118K**
£118K/yr · 37K searches
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, urinal mats is a £118K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urinal mats market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£117K–£156K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#710**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **16.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**23%**
- PoemAx23% - P - Wave16% - HFDONGL14% - Alwees Fresh12% - Vutlace6% - MILIWAN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.
800600Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/urinal-mats/trend)
## **Top urinal mats search terms**
- **urinal mats scented**15K/yr+9.4%8.5% conv. - **urinal mats**14K/yr-18.2%7.0% conv. - **urinal screens**4K/yr-4.9%9.2% conv. - **urinal pads**3K/yr+1.4%13.9% conv. - **p wave urinal mats**2K/yr-5.7%15.1% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/urinal-mats/search-terms)
## **Top urinal mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£9K12%£14K16%£19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 Pcs Urinal Screen Scented Urinal Screen Deodorizer Mats Anti-Splash Urinal Pads Urinal Mats Urinal Screen Splash Mats Urinal Sieves Urinal Splash Guards for Public Business Facilities Bathrooms**HFDONGL**£7.54**3.9★112 rev](https://www.amazon.co.uk/dp/B0CR3WTG6F) [2**18 Pack Urinal Screen Deodorizer Mats Long Bristle Anti-Splash & Anti-Clogging Urinal Mats Lasting Odor Freshener Urinal Cake Ideal for Bathrooms Restrooms Offic**PoemAx**£24.21**4.4★68 rev](https://www.amazon.co.uk/dp/B0CNR7CV11) [3**P-Wave Slant6 Urinal Mats Scented 10 Screens Pack Fits Most Urinals & Waterless Long Lasting 30 Days Urinal Deodoriser & Odour Neutraliser Anti-Splash Guard Slanted Bristle Mango**P - Wave**£31.46**4.8★106 rev](https://www.amazon.co.uk/dp/B081DF1MN7) [4**10 Pack Urinal Screen Deodorizer Mats Premium Long Bristle Anti-Splash & Anti-Clogging Urinal Mats Scented Lasting Odor Freshener Urinal Cake Ideal for Bathrooms Restrooms Offic**PoemAx**£15.49**4.4★15 rev](https://www.amazon.co.uk/dp/B0CKKWGLKB) [5**Urinal Screen Deodorizer 20 Packs Cakes Bulk Scented Anti-Splash Urinal Mats Deodorizer Fresh Pads for Toilet Bathroom Restaurants Offices Schools Hotels**Vutlace**£20.50**3.5★4 rev](https://www.amazon.co.uk/dp/B0FRMW3N5N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**18 Pcs Scented Urinal Screen Mat 17cm Drain Filter for Commercial Restrooms**GiHaood**£15.55**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GK6KV147) [**Eulihent 10 Pcs Urinal Screen Deodorizer Mats Anti-Splash Urinal Pads Toilet Deodorizer Urinals Splash Guards for Bathroom Office Schools Restaurants Public Restroom (Blue)**Eulihent**£9.87**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GHFRX7ZD) [**20 Pack Urinal Screens Deodorizer Mats Anti-Splash & Anti-Clog Long Lasting Odor Control 4 Scents: Ocean Breeze Lemon Citrus Orange Lavender Includes 10 Pairs Gloves Bathrooms & Offices**Peperomia Cart**£27.74**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G44M3YGZ) [**LOMGDOVC Urinal Screen Deodorizer Mats 22 Pack Urinal Mats Scented with Long Bristle Anti-Splash & Anti-Clog Urinal Pads Odour Freshener Blocks for Toilet Bathroom Office Restaurant School**LOMGDOVC**£18.01**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FXGP5PQK) [**BLUE BAZAAR 18 Pack Urinal Mats 16X16CM Urinal Screens Splash Mats Urinals**BLUE BAZAAR**£9.00**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZD8BCH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**18 Pcs Scented Urinal Screen Mat 17cm Drain Filter for Commercial Restrooms**GiHaood**£15.55**5.0★**▲ 251%**](https://www.amazon.co.uk/dp/B0GK6KV147) [**Alwees Fresh Urinal Mats Scented 10 Pack - Anti-Splash Urinal Screens Odour Neutraliser & Deodoriser Pads Long Lasting Urinal Blocks Fits Most Commercial & Home Urinals - Green Apple**Alwees Fresh**£18.26**4.6★**▲ 114%**](https://www.amazon.co.uk/dp/B0C49BL6ZQ) [**20 Pack Urinal Screens Deodorizer Mats Anti-Splash & Anti-Clog Long Lasting Odor Control 4 Scents: Ocean Breeze Lemon Citrus Orange Lavender Includes 10 Pairs Gloves Bathrooms & Offices**Peperomia Cart**£27.74**4.6★**▲ 102%**](https://www.amazon.co.uk/dp/B0G44M3YGZ) [**10 Pack Urinal Screen Deodorizer Mats Premium Long Bristle Anti-Splash & Anti-Clogging Urinal Mats Scented Lasting Odor Freshener Urinal Cake Ideal for Bathrooms Restrooms Offic**PoemAx**£15.49**4.4★**▲ 92%**](https://www.amazon.co.uk/dp/B0CKKWGLKB) [**Urinal Screen Deodorizer 20 Packs Cakes Bulk Scented Anti-Splash Urinal Mats Deodorizer Fresh Pads for Toilet Bathroom Restaurants Offices Schools Hotels**Vutlace**£20.50**3.5★**▲ 91%**](https://www.amazon.co.uk/dp/B0FRMW3N5N)
**~~View all trending →~~**
## **What buyers say about urinal mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Good fragrance helps overpower any ghastly smells that are submitted”*
**Quality-Overall**19%
*“excellent quality, super fast delivery”*
**Advertised Vs Actual Product**18%
*“Overall they work as advertised”*
**Freshness**11%
*“Freshness”*
**Cleansing**5%
*“Keeps the bathroom clean and smelling nice”*
**Value For Money**4%
*“great value”*
**Urinary Bladder Health**3%
*“Long lasting urinal mats with a lovely clean smell”*
**Ease Of Cleaning**3%
*“keeping the surrounding floor area much cleaner than before”*
**Spray/Flow**3%
*“it does help with splashes”*
**Size-Overall**2%
*“Good size”*
### **What buyers complain about **
**Smell**63%
*“no fragrance smell”*
**Value For Money**5%
*“cheap by twice”*
**Durability**3%
*“Sell good, dont last as long as hoped”*
**Size-Overall**3%
*“so flush fitting on unevenly shaped urinal bottoms isn't quite as good”*
### **Top return reasons **
**Smell**65%
**Size-Overall**20%
**Strength**10%
**Advertised Vs Actual Product**5%
## **Common questions**
- **Is urinal mats profitable to sell on Amazon United Kingdom?**
- The niche generates £118K/yr across 30 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the urinal mats niche?**
- 17 brands and 37 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in urinal mats?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- **When does demand for urinal mats peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the urinal mats niche?**
- Listings span £7.54–£32.58; the average listing price is £19.52 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.
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