---
title: "Travel John — £8K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/travel-john"
last_updated: "2026-07-31T13:58:47.721Z"
locale: en
meta:
description: "Niche score 50/100 · £8K/yr market · 9K searches/yr · £9.50 avg price. A small market ($8K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £8K/yr market · 9K searches/yr · £9.50 avg price. A small market ($8K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel John — £8K/yr Amazon UK Niche (2026) - Flapen"
---
# **travel john**
**Worth a look**
Shows low returns (0.7%), but a small market ($8K/yr) keeps it on the watch list.
Market size 2Growth 91Conversion 82Competition 21Returns 97Price range 5Avg price 29Brand share 42Review moat 69Quality gap 53
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+100.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****729**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.50**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£6.16–£15.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£8K**
£8K/yr · 9K searches
According to Flapen's Amazon United Kingdom niche tracking, travel john is a £8K/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel john market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£10K–£12K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **75%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**14%**
- TravelJohn43% - Care Plus17% - 2XK-NOV7% - Szong7% - MOLENCO6% - DOINEUFL6% - Open — no brand owns it (4 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +100.0% search growth over the last 90 days.
2K2KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/travel-john/trend)
## **Top travel john search terms**
- **travel john**7K/yr+97.8%11.0% conv. - **travel jane**2K/yr+71.9%2.8% conv. - **travel johns for women**1K/yr+165.1%13.7% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/travel-john/search-terms)
## **Top travel john products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£80020%£2K30%£2K40%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TravelJohn Unisex Disposable Urinal Pack of 6**TravelJohn**£13.38**4.6★3,657 rev](https://www.amazon.co.uk/dp/B000NV878S) [2**Care Plus TravelJohn Disposable Urinal - 3-Pack**Care Plus**£7.55**4.6★1,535 rev](https://www.amazon.co.uk/dp/B0019M7VE6) [3**2XK-NOV Disposable Urine Bags for Women - Pee Bags for Men and Children Portable Urinal for Women Car Toilet for Adults Emergency travel toilet Camping wee bag for vomit 700ml/900ml (12 700ml)**2XK-NOV**£7.70**4.4★873 rev](https://www.amazon.co.uk/dp/B0CWD84XWC) [4**2 x 3 Packs TravelJohn Unisex Disposable/Resealable Urinals**Szong**£15.51**4.7★252 rev](https://www.amazon.co.uk/dp/B008XG66CY) [5**MOLENCO Urine Bags 750ml Emergency Toilet Pee Bags with Handle 7 Pcs Portable Wee Bags Travel Urinals for Men Women Camping Hiking Traveling Traffic Jams**MOLENCO**£6.37**4.3★9 rev](https://www.amazon.co.uk/dp/B0DB27FC1Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**wirarpa Womens Thermal Underwear Set Fleece Lined Base Layer Ladies Long Sleeve Top & Bottom for Winter Warmth Black Size XL**wirarpa**£15.47**413 rev10mo ago](https://www.amazon.co.uk/dp/B0FNR6C7CH) [**12 pcs Disposable Urine Bags 900ml Pee Bag Traffic Jam Emergency Portable Travel John for Travel Outdoor Camping Toilet Bags for Men She Wee Travel Female Kids Children Patient and Pregnant**DOINEUFL**£7.45**3 rev12mo ago](https://www.amazon.co.uk/dp/B0FJM398RV) [**ANWOLA Portable Urinal for Men Disposable Urine Bags with Handle Emergency Toilet Pee Bags Vomit Bag Travel Urinals for Men Women Pregnant Patient Kids Travel Car Camping Hiking (12 Blue)**ANWOLA**£8.37**611 rev1y ago](https://www.amazon.co.uk/dp/B0DSRTPPG3) [**MOLENCO Urine Bags 750ml Emergency Toilet Pee Bags with Handle 7 Pcs Portable Wee Bags Travel Urinals for Men Women Camping Hiking Traveling Traffic Jams**MOLENCO**£6.37**9 rev1y ago](https://www.amazon.co.uk/dp/B0DB27FC1Y) [**2XK-NOV Disposable Urine Bags for Women - Pee Bags for Men and Children Portable Urinal for Women Car Toilet for Adults Emergency travel toilet Camping wee bag for vomit 700ml/900ml (12 700ml)**2XK-NOV**£7.70**873 rev2y ago](https://www.amazon.co.uk/dp/B0CWD84XWC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**wirarpa Womens Thermal Underwear Set Fleece Lined Base Layer Ladies Long Sleeve Top & Bottom for Winter Warmth Black Size XL**wirarpa**£15.47**4.7★**▲ 183%**](https://www.amazon.co.uk/dp/B0FNR6C7CH) [**ANWOLA Portable Urinal for Men Disposable Urine Bags with Handle Emergency Toilet Pee Bags Vomit Bag Travel Urinals for Men Women Pregnant Patient Kids Travel Car Camping Hiking (12 Blue)**ANWOLA**£8.37**4.2★**▲ 109%**](https://www.amazon.co.uk/dp/B0DSRTPPG3) [**MOLENCO Urine Bags 750ml Emergency Toilet Pee Bags with Handle 7 Pcs Portable Wee Bags Travel Urinals for Men Women Camping Hiking Traveling Traffic Jams**MOLENCO**£6.37**4.3★**▲ 49%**](https://www.amazon.co.uk/dp/B0DB27FC1Y) [**TravelJohn Disposable Solid Waste Bags - 3-Pack**TravelJohn**£12.30**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B000NV9YS0) [**12 pcs Disposable Urine Bags 900ml Pee Bag Traffic Jam Emergency Portable Travel John for Travel Outdoor Camping Toilet Bags for Men She Wee Travel Female Kids Children Patient and Pregnant**DOINEUFL**£7.45**4.3★**▲ 25%**](https://www.amazon.co.uk/dp/B0FJM398RV)
**~~View all trending →~~**
## **What buyers say about travel john**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Easy to use”*
**Leak-Proof**19%
*“they dont leak after closing the bag”*
**Value For Money**13%
*“price performance”*
**Efficiency**7%
*“Works perfectly”*
**Suitability Hot Weather**7%
*“Perfect for festivals and camping”*
**Advertised Vs Actual Product**6%
*“better than I was expecting after reading some of the one”*
**Portability**5%
*“Very useful to have in your travel bag or glove box”*
**Quality-Overall**5%
*“Great product”*
**Terrain Suitability**3%
*“Also good for camping”*
**Storage Capacity**3%
*“great capacity”*
### **What buyers complain about **
**Absorbency**19%
*“again not enough absorb any”*
**Leak-Proof**14%
*“Leakage”*
**Flexibility**11%
*“Not ideal, top is too bendy and accidents can happen which you really don't want in a tent”*
**Value For Money**11%
*“Waste of money”*
**Smell**11%
*“Sealed, doesn't smell really good”*
**Ease Of Use**11%
*“Not easy to use”*
**Advertised Vs Actual Product**6%
*“Contains a small rectangle of absorbent material that in no way covers the volume of liquid that the description says it does”*
**Quality-Overall**3%
*“the quality of the bags isnt good due to leaking”*
**Stiffness**2%
*“My main disappointment was the stiffness of the plastic”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**17%
**Quality-Overall**13%
**Leak-Proof**7%
**Absorbency**7%
**Warmth**3%
## **Common questions**
- **Is travel john profitable to sell on Amazon United Kingdom?**
- The niche generates £8K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +100.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the travel john niche?**
- 10 brands and 24 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in travel john?**
- Top complaints mined from reviews: Absorbency, Leak-Proof, Flexibility. The return rate is 0.7%.
- **When does demand for travel john peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the travel john niche?**
- Listings span £6.16–£15.51; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.
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