---
title: "Trend — toilet roll dispenser - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/toilet-roll-dispenser/trend"
last_updated: "2026-07-31T17:37:41.406Z"
locale: en
meta:
  description: "Niche score 52/100 · £19K/yr market · 29K searches/yr · £18.58 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £19K/yr market · 29K searches/yr · £18.58 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — toilet roll dispenser - Flapen"
---

# **toilet roll dispenser**

**Worth a look**

Shows low returns (0.7%), but a small market ($19K/yr) keeps it on the watch list.

Market size 5Growth 20Conversion 43Competition 49Returns 96Price range 78Avg price 84Brand share 68Review moat 91Quality gap 81

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****186.48**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£18.58**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£10.46–£31.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£19K**

£19K/yr · 29K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")