---
title: "Search terms — threshold ramps - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/threshold-ramps/search-terms"
last_updated: "2026-07-31T18:52:02.359Z"
locale: en
meta:
  description: "Niche score 61/100 · £49K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £49K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — threshold ramps - Flapen"
---

# **threshold ramps**

**Worth a look**

Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 51Conversion 16Competition 90Returns 69Price range 75Avg price 95Brand share 96Review moat 82Quality gap 77

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****£30.84**

avg listing price — sweet spot $15–$100

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Review moat**

**Great****365.19**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£6.84–£120.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+22.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£49K**

£49K/yr · 127K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")