---
title: "Tape — £497K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/tape"
last_updated: "2026-07-31T15:31:15.870Z"
locale: en
meta:
description: "Niche score 52/100 · £497K/yr market · 735K searches/yr. Prices mostly outside the sweet spot ($0.83–$13.88) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £497K/yr market · 735K searches/yr. Prices mostly outside the sweet spot ($0.83–$13.88) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tape — £497K/yr Amazon UK Niche (2026) - Flapen"
---
# **tape**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($0.83–$13.88) keeps it on the watch list.
Market size 60Growth 23Conversion 97Competition 56Returns 99Price range 0Avg price 13Brand share 53Review moat 21Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£497K**
£497K/yr · 735K searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,527.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£4.58**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.83–£13.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tape is a £497K/yr Amazon United Kingdom market (735K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tape market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£458K–£573K**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**94**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**20%**
- Stick Well21% - Packatape17% - Merrimen16% - Sellotape11% - GRIFEMA8% - Homebay7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
25K15KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/tape/trend)
## **Top tape search terms**
- **tape**469K/yr+0.3%10.3% conv. - **clear tape**73K/yr-17.5%12.1% conv. - **sticky tape**56K/yr-14.6%9.8% conv. - **adhesive tape**30K/yr-11.5%3.6% conv. - **tapes**15K/yr+6.0%1.7% conv. - **transparent tape**13K/yr-24.1%7.4% conv. - **wide tape**8K/yr-1.0%12.3% conv. - **sticky tape rolls**10K/yr-7.1%11.4% conv. - **wrapping tape**15K/yr-13.1%14.2% conv. - **clear tape for packing**9K/yr-40.8%14.9% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/tape/search-terms)
## **Top tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£25K10%£50K15%£75K20%£99K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging**Stick Well**£2.88**4.4★674 rev](https://www.amazon.co.uk/dp/B0DX28ND95) [2**Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m**Sellotape**£1.15**4.8★2,915 rev](https://www.amazon.co.uk/dp/B0CB3FKMWK) [3**Merrimen Strong Heavy Duty Roll Pack Brown Packaging Tape Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags for Long Term Storage (48MM x 66M) (3 rolls Brown)**Merrimen**£3.14**4.5★13,242 rev](https://www.amazon.co.uk/dp/B09R2DK96S) [4**6 Pack - Cellotape Rolls Strong Clear Packing Tape Extra Long | Packaging Sellotape Transparent Stationary Gift Wrap Tape Refill 24mm x 40m**Homebay**£4.15**4.6★5,403 rev](https://www.amazon.co.uk/dp/B09KTDPWLV) [5**MERRIMEN Strong Heavy Duty Roll Pack Clear Packaging Tape Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags for Long-term Storage (48MM x 66M) (6 rolls Clear)**Merrimen**£5.02**4.5★13,242 rev](https://www.amazon.co.uk/dp/B08WCGQ46H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc**Double Dragon**£3.62**251 rev1y ago](https://www.amazon.co.uk/dp/B0F6TPF598) [**GRIFEMA GA4003-1 Heavy Duty Parcel Tape Clear Low Noise Strong Adhesive 5cm x 66m Industrial Packing Tape for Boxes & Moving House**GRIFEMA**£2.48**2,095 rev1y ago](https://www.amazon.co.uk/dp/B0D56CPV29) [**GRIFEMA GA4001-1 Double Sided Tape Heavy Duty Removable Reusable Multipurpose Tape for Carpet Mats/Photos Frames/Craft Wall Mounting (3m*2cm*1mm)**GRIFEMA**£2.49**8,126 rev2y ago](https://www.amazon.co.uk/dp/B0CNYWW81R) [**Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging**Stick Well**£2.88**674 rev2y ago](https://www.amazon.co.uk/dp/B0DX28ND95) [**Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m**Sellotape**£1.15**2,915 rev3y ago](https://www.amazon.co.uk/dp/B0CB3FKMWK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Packatape Cellotape Extra Long Easy Tear Transparent Tape Single Roll at 24mm x 66m Ideal for Gift Wrap Christmas Birthday Home Office or School - Clear Stationery Tape**Packatape**£0.83**4.6★**▲ 226%**](https://www.amazon.co.uk/dp/B0BB8KZ9NZ) [**Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging**Stick Well**£2.88**4.4★**▲ 118%**](https://www.amazon.co.uk/dp/B0DX28ND95) [**Packatape 6 Rolls General Purpose Packing Parcel Tape - Clear Transparent 48mm x 66m Packaging Tape**Packatape**£5.10**4.6★**▲ 102%**](https://www.amazon.co.uk/dp/B01ABXS3ZO) [**ARVO Brown Packing Tape 3 Rolls with Low Noise (48mm x 60m) - Durable Parcel Tape for Packing Boxes Secure Packaging for Moving House**ARVO**£3.25**4.5★**▲ 96%**](https://www.amazon.co.uk/dp/B0C3R5RYLH) [**Packatape - 6 Rolls Per Pack 48MM x 66M Brown Packaging Tape for Parcels and Boxes. This 6 rolls pack of Heavy Duty Brown Packing Tape Provides a Strong Secure and Sticky Seal for your Boxes**Packatape**£5.10**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B01ABXS42Q)
**~~View all trending →~~**
## **What buyers say about tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**35%
*“sticks very well”*
**Value For Money**19%
*“Excellent value for money”*
**Quality-Overall**16%
*“Easy to use quality item”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Strength**6%
*“Good and strong”*
**Ease Of Use**4%
*“is easy to work with”*
**Durability**1%
*“Works well, have used for a few months”*
**Size-Overall**1%
*“good size”*
**Grip**1%
*“Superb grip tape”*
**Thickness**1%
*“These rolls are thick”*
### **What buyers complain about **
**Adhesion/Stickiness**35%
*“Not very adhesive”*
**Quality-Overall**14%
*“As usual no quality control what so ever from Amazon”*
**Thickness**8%
*“too thick”*
**Ease Of Use**7%
*“Difficult to use”*
**Strength**6%
*“Not strong”*
**Size-Overall**4%
*“Not fit for purpose”*
**Durability**4%
*“breaks very easily”*
**Value For Money**3%
*“Not worth it”*
**Weight Heavy**2%
*“not heavy duty good”*
**Smell**2%
*“Awful smell”*
### **Top return reasons **
**Adhesion/Stickiness**34%
**Size-Overall**25%
**Quality-Overall**7%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Dispensing Mechanism**3%
**Thin**3%
**Strength**2%
## **Common questions**
- **Is tape profitable to sell on Amazon United Kingdom?**
- The niche generates £497K/yr across 25 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the tape niche?**
- 14 brands and 94 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 0.1%.
- **When does demand for tape peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the tape niche?**
- Listings span £0.83–£13.88; the average listing price is £4.58 (sweet spot $15–$100). The average incumbent carries 11,528 reviews — the moat a new listing must climb.
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