---
title: "Spirit Box — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/spirit-box"
last_updated: "2026-07-31T13:59:58.655Z"
locale: en
meta:
description: "Niche score 47/100 · £71K/yr market · 166K searches/yr · £42.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £71K/yr market · 166K searches/yr · £42.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spirit Box — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **spirit box**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 18Growth 25Conversion 13Competition 36Returns 74Price range 80Avg price 95Brand share 42Review moat 92Quality gap 94
**Avg price**
**Incredible****£42.48**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****167.95**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£6.73–£110.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£71K**
£71K/yr · 166K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, spirit box is a £71K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spirit box market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£42K–£53K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **79%**
- **Out of stock**
- **33.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**15%**
- PARANORMIC24% - SpiritShack23% - Spirit Box13% - BODYA12% - Shinekoo8% - Nemesis Now5% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -0.6% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/spirit-box/trend)
## **Top spirit box search terms**
- **spirit box**126K/yr+0.5%0.5% conv. - **spirit box ghost hunting equipment uk**11K/yr-10.4%0.6% conv. - **ghost box**9K/yr-6.3%0.3% conv. - **alice box**5K/yr+19.5%0.1% conv. - **alice box ghost hunting**5K/yr-16.0%0.1% conv. - **spirit box ghost hunting**6K/yr+2.6%0.2% conv. - **estes method ghost equipment**4K/yr+1.5%0.2% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/spirit-box/search-terms)
## **Top spirit box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spirit Box for Ghost Hunting**PARANORMIC**£67.92**4.2★630 rev](https://www.amazon.co.uk/dp/B0B8F4H22S) [2**Spirit Box SB7T Rev 6 - Newest 2023 Version + Ghost Augustine Flashlight Screwdriver Kit**Spirit Box**£93.73**4.2★64 rev](https://www.amazon.co.uk/dp/B09THD2Q9N) [3**BODYA 8GB Ghost Hunting EVP Voice Recorder Paranormal Equipment Spirit Digital Voice Box With Earphone and Microphone**BODYA**£17.28**3.6★48 rev](https://www.amazon.co.uk/dp/B0DNQDV9HL) [4**Shinekoo Ghost Hunting EVP Digital Voice Recorder 8GB Paranormal Equipment Spirit Digital Voice Box Rechargeable Portable Voice Recorder Noise Reduction**Shinekoo**£15.78**4.1★102 rev](https://www.amazon.co.uk/dp/B0DLGWNK48) [5**HexBox Spirit Box Ghost Hunting Equipment ITC Communication Device with AM/FM Sweep Word Bank with Micro SD Bluetooth Reverb & Rechargeable Battery for Paranormal Research**SpiritShack**£60.43**3.5★20 rev](https://www.amazon.co.uk/dp/B0FP9KHS1Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tuidzljd Portable Radio 3 Pcs Equipment Kit Box with 2 LED Light Up Cat Balls Paranormal for Home Outdoor**Tuidzljd**£12.30**0 rev4w ago](https://www.amazon.co.uk/dp/B0GXQRPY3T) [**For Paranormal Investigation Kit 4/6 Piece Set With LED Spirits Balls AM/FM Radio Loudspeaker & Flashlight Portable Hunting-Equipment For-Indoor/Outdoor(6PC)**EfforPrac**£19.98**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1JJJMWD) [**Pqahffowr 4Pcs Spirit Box Equipment Kit with2 LED Cat Ball 1 Spirit Box Speaker Paranormal Equipment Kit Office Outdoor**Pqahffowr**£17.29**15 rev3mo ago](https://www.amazon.co.uk/dp/B0F6LKT5T2) [**Ghost Hunting EVP Recorder 8GB Paranormal Equipment Spirit Digital Voice Box Digital Voice Recorder Mini USB Recording with Screen WAV MP3 Player 1536 Kbps**GAOHOU**£16.90**1 rev7mo ago](https://www.amazon.co.uk/dp/B0G4MJLY91) [**HexBox Spirit Box Ghost Hunting Equipment ITC Communication Device with AM/FM Sweep Word Bank with Micro SD Bluetooth Reverb & Rechargeable Battery for Paranormal Research**SpiritShack**£60.43**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FP9KHS1Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**For Paranormal Investigation Kit 4/6 Piece Set With LED Spirits Balls AM/FM Radio Loudspeaker & Flashlight Portable Hunting-Equipment For-Indoor/Outdoor(6PC)**EfforPrac**£19.98**0.0★**▲ 274%**](https://www.amazon.co.uk/dp/B0H1JJJMWD) [**Tuidzljd Portable Radio 3 Pcs Equipment Kit Box with 2 LED Light Up Cat Balls Paranormal for Home Outdoor**Tuidzljd**£12.30**0.0★**▲ 270%**](https://www.amazon.co.uk/dp/B0GXQRPY3T) [**Ghost Hunting EVP Recorder 8GB Paranormal Equipment Spirit Digital Voice Box Digital Voice Recorder Mini USB Recording with Screen WAV MP3 Player 1536 Kbps**GAOHOU**£16.90**5.0★**▲ 251%**](https://www.amazon.co.uk/dp/B0G4MJLY91) [**Nemesis Now Spirit Board Embossed Purse Ouija Wallet Black 18.5cm 11cm**Nemesis Now**£17.65**4.4★**▲ 237%**](https://www.amazon.co.uk/dp/B08GY5GV4D) [**Ghostly Music Box for Ghost Hunting Equipment Motion Detector PIR Proximity Paranormal**SpiritShack**£37.24**3.9★**▲ 137%**](https://www.amazon.co.uk/dp/B08F3S4LH9)
**~~View all trending →~~**
## **What buyers say about spirit box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great piece of kit”*
**Audio Quality**17%
*“Good sound”*
**Value For Money**16%
*“Worth the price”*
**Advertised Vs Actual Product**15%
*“As described”*
**Size-Overall**5%
*“Great value for money nice size”*
**Ease Of Use**5%
*“simple to use”*
**Signal Strength**4%
*“Nice radio”*
**Portability**4%
*“File transfers are so easy to carry out”*
**Efficiency**2%
*“I have used it on various locations and works perfect”*
**Durability**1%
*“it is very durable”*
### **What buyers complain about **
**Advertised Vs Actual Product**18%
*“Doesn't do wjat it says”*
**Noise Level**13%
*“Poor noise removal too”*
**Functionality-Overall**11%
*“Doesn't work”*
**Charging**7%
*“Only charging cable, no ear phones, plug in mic, no telephone adapter or telephone adapter like was advertised”*
**Microphone**7%
*“Doesnt seem to work with an external microphone despite saying it should”*
**Audio Volume**5%
*“Wish the volume was higher is so quiet you can hear everyone”*
**Signal Strength**5%
*“looses signal all the time”*
**Audio Quality**5%
*“AUDIO IS TERRIBLE”*
**Value For Money**4%
*“at least they charge cheaply”*
**Size-Overall**3%
*“Small radio”*
### **Top return reasons **
**Functionality-Overall**16%
**Quality-Overall**15%
**Size-Overall**10%
**Defective Material/Parts**8%
**Audio Quality**7%
**Advertised Vs Actual Product**7%
**Value For Money**4%
**Touch/Button Controls**4%
**Charging**3%
**Audio Volume**3%
## **Common questions**
- **Is spirit box profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the spirit box niche?**
- 14 brands and 56 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in spirit box?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Noise Level, Functionality-Overall. The return rate is 2.1%.
- **When does demand for spirit box peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the spirit box niche?**
- Listings span £6.73–£110.72; the average listing price is £42.48 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.
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