---
title: "Sous Vide Machine — £222K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/sous-vide-machine"
last_updated: "2026-07-31T15:31:37.437Z"
locale: en
meta:
description: "Niche score 41/100 · £222K/yr market · 196K searches/yr · £53.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £222K/yr market · 196K searches/yr · £53.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sous Vide Machine — £222K/yr Amazon UK Niche (2026) - Flapen"
---
# **sous vide machine**
**Skip it**
Soft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Market size 42Growth 14Conversion 27Competition 23Returns 71Price range 95Avg price 92Brand share 32Review moat 73Quality gap 37
**Price range**
**Incredible****£23.22–£99.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£53.32**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****587.57**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£222K**
£222K/yr · 196K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, sous vide machine is a £222K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sous vide machine market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£213K–£267K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**10%**
- Wancle40% - Vpcok Direct21% - KitchenBoss9% - Inkbird9% - KEAWEO6% - SousVideTools5% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/sous-vide-machine/trend)
## **Top sous vide machine search terms**
- **sous vide**91K/yr-19.9%2.1% conv. - **sous vide machine**63K/yr-24.8%2.0% conv. - **vide**8K/yr-7.4%0.0% conv. - **sous vide cooker**10K/yr-46.2%1.7% conv. - **sous-vide**4K/yr-18.4%0.6% conv. - **sous vide water baths**5K/yr-22.9%0.5% conv. - **sous vide kit**5K/yr-10.0%1.6% conv. - **suvi**3K/yr-29.3%0.0% conv. - **water bath cooking**4K/yr-30.7%1.1% conv. - **sous-vide machine**3K/yr-28.9%0.2% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/sous-vide-machine/search-terms)
## **Top sous vide machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£44K30%£67K40%£89K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wancle Sous Vide Sous Vide Machine Precision Cooker 1100W Sous Vide Cooker IPX7 Waterproof Immersion Circulator With Reservation Function Easy to Store (Black)**Wancle**£40.15**4.3★1,479 rev](https://www.amazon.co.uk/dp/B094921FYY) [2**Vpcok Direct 7 in 1 Sous Vide Container 12L with Lid & Rack Large Kitchen Food Storage Container Compatible with Most Sous Vide Cookers for Kitchen Sous Vide Food Prep Storage**Vpcok Direct**£45.57**4.3★140 rev](https://www.amazon.co.uk/dp/B09D3G6DK6) [3**Inkbird ISV-100W Sous Vide WiFi Cooker Immersion Circulator Temperature Time and Touch Control Sous Vide Machine 1000 Watts**Inkbird**£69.14**4.5★419 rev](https://www.amazon.co.uk/dp/B0816MTC2Z) [4**Sous Vide Machine 1000W Sous Vide Cooker Precision Cooker Immersion Circulator Sous Vide Water Baths With Reservation Function Temp and Time Digital Display Control**Vpcok Direct**£45.52**4.6★48 rev](https://www.amazon.co.uk/dp/B0FL7CNK67) [5**KEAWEO Sous Vide 1100W Sous Vide Machine Thermal Immersion Circulator Water Bath Cooking Quiet Slow Cooker Accurate Temperature Time Control Menu Function Energy-Efficient Foolproof Juicy Meals**KEAWEO**£37.57**4.4★110 rev](https://www.amazon.co.uk/dp/B08YJGJWJZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Melissa 6L Sous Vide 520W Precision Cooker with LCD Timer Adjustable Heating Time & Temperature Lid & Rack - Black/Stainless Steel**Melissa**£72.19**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GPD9QGC3) [**Sous Vide Machine 1000W Sous Vide Cooker Precision Cooker Immersion Circulator Sous Vide Water Baths With Reservation Function Temp and Time Digital Display Control**Vpcok Direct**£45.52**48 rev8mo ago](https://www.amazon.co.uk/dp/B0FL7CNK67) [**Obecilc 1100W Smart Sous Vide Cooker with WiFi App Immersion Circulator 0.1C 4D Circulation Heating 2595C Range Stainless Steel Low-Temperature Slow Cooker for Home Kitchen**obecilc**£60.07**26 rev10mo ago](https://www.amazon.co.uk/dp/B0FR47T6Q6) [**Karinear Sous Vide Machine 1100W Immersion Circulator with Temperature Time LED Display Stainless Steel Touch Control Silent Style for All Bodybuilder**Karinear**£44.19**22 rev1y ago](https://www.amazon.co.uk/dp/B0DSHH9JDG) [**KitchenBoss WIFI Sous Vide Machine: Sous Vide Cooker 1100W Cooking Machine Ultra Quiet LED Precision Immersion Stainless Steel IPX7 Waterproof Silver**KitchenBoss**£54.73**674 rev2y ago](https://www.amazon.co.uk/dp/B0CMQYZS1D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Melissa 6L Sous Vide 520W Precision Cooker with LCD Timer Adjustable Heating Time & Temperature Lid & Rack - Black/Stainless Steel**Melissa**£72.19**5.0★**▲ 223%**](https://www.amazon.co.uk/dp/B0GPD9QGC3) [**Karinear Sous Vide Machine 1100W Immersion Circulator with Temperature Time LED Display Stainless Steel Touch Control Silent Style for All Bodybuilder**Karinear**£44.19**4.8★**▲ 143%**](https://www.amazon.co.uk/dp/B0DSHH9JDG) [**Obecilc 1100W Smart Sous Vide Cooker with WiFi App Immersion Circulator 0.1C 4D Circulation Heating 2595C Range Stainless Steel Low-Temperature Slow Cooker for Home Kitchen**obecilc**£60.07**4.7★**▲ 78%**](https://www.amazon.co.uk/dp/B0FR47T6Q6) [**KitchenBoss WIFI Sous Vide Machine: Sous Vide Cooker 1100W Cooking Machine Ultra Quiet LED Precision Immersion Stainless Steel IPX7 Waterproof Silver**KitchenBoss**£54.73**4.4★**▲ 44%**](https://www.amazon.co.uk/dp/B0CMQYZS1D) [**Wancle Sous Vide Sous Vide Machine Precision Cooker 1100W Sous Vide Cooker IPX7 Waterproof Immersion Circulator With Reservation Function Easy to Store (Black)**Wancle**£40.15**4.3★**▲ 13%**](https://www.amazon.co.uk/dp/B094921FYY)
**~~View all trending →~~**
## **What buyers say about sous vide machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“Easy to use”*
**Quality-Overall**13%
*“appears to be well made”*
**Advertised Vs Actual Product**10%
*“Does the job - very well”*
**Value For Money**10%
*“Great piece of kit at a great price”*
**Cooking Experience**9%
*“Excellent cooker”*
**Heating**6%
*“Great for Sous Vide”*
**Temperature Control**5%
*“The temperature control is very accurate”*
**Functionality-Overall**4%
*“as a replacement it works flawlessly back to comfort controlling from a distance the screen showing different recipes is a brilliant feature”*
**Assembly/Installation**4%
*“Easy to attach onto a big pot”*
**Measurement/Reading Accuracy**4%
*“it was accurate to better than 1 degree C. checked with a digital temperature probe”*
### **What buyers complain about **
**Durability**14%
*“broke after 1 month”*
**Measurement/Reading Accuracy**11%
*“Severely lacking temperature precision”*
**Temperature Control**11%
*“Severely lacking temperature precision”*
**Heat Resistance**11%
*“it was hotter outside today than it was cooking”*
**Quality-Overall**7%
*“Poor quality”*
**Touch/Button Controls**7%
*“it stopped responding to the top control panel”*
**Value For Money**5%
*“Price is a little expensive”*
**Size-Overall**2%
*“Much bigger than I expected”*
**Weight Heavy**2%
*“The kitchenboss sous vide is much bigger heavier”*
**Instructions/User Manual/Troubleshooting**1%
*“Firstly. not so good., parts of the manual and instructions are printed in tiny lettering, and are very hard to read”*
### **Top return reasons **
**Size-Overall**22%
**Heating**16%
**Functionality-Overall**13%
**Temperature Control**7%
**Durability**6%
**Display-Overall**5%
**Product Condition**5%
**Connectivity-Overall**3%
**Gifting Purpose**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is sous vide machine profitable to sell on Amazon United Kingdom?**
- The niche generates £222K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sous vide machine niche?**
- 9 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in sous vide machine?**
- Top complaints mined from reviews: Durability, Measurement/Reading Accuracy, Temperature Control. The return rate is 2.2%.
- **When does demand for sous vide machine peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the sous vide machine niche?**
- Listings span £23.22–£99.53; the average listing price is £53.32 (sweet spot $15–$100). The average incumbent carries 588 reviews — the moat a new listing must climb.
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