---
title: "Search terms — skeleton - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/skeleton/search-terms"
last_updated: "2026-07-31T08:11:01.390Z"
locale: en
meta:
  description: "Niche score 59/100 · £201K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £201K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — skeleton - Flapen"
---

# **skeleton**

**Worth a look**

Shows a sweet-spot price point ($26.97 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 23Conversion 26Competition 72Returns 82Price range 70Avg price 95Brand share 77Review moat 82Quality gap 77

**Avg price**

**Incredible****£26.97**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****352.2**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£3.42–£124.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£201K**

£201K/yr · 364K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch