---
title: "Search terms — shims - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/shims/search-terms"
last_updated: "2026-07-31T23:25:04.121Z"
locale: en
meta:
  description: "Niche score 38/100 · £62K/yr market · 89K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £62K/yr market · 89K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — shims - Flapen"
---

# **shims**

**Skip it**

Prices mostly outside the sweet spot ($4.92–$15.17) — this niche doesn't clear our bar today.

Market size 16Growth 26Conversion 85Competition 18Returns 97Price range 2Avg price 20Brand share 39Review moat 73Quality gap 21

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****593.58**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.29**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£62K**

£62K/yr · 89K searches

**Price range**

**Bad****£4.92–£15.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")