---
title: "Shims — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/shims"
last_updated: "2026-07-31T20:42:42.807Z"
locale: en
meta:
description: "Niche score 38/100 · £62K/yr market · 89K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £62K/yr market · 89K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shims — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **shims**
**Skip it**
Prices mostly outside the sweet spot ($4.92–$15.17) — this niche doesn't clear our bar today.
Market size 16Growth 26Conversion 85Competition 18Returns 97Price range 2Avg price 20Brand share 39Review moat 73Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****593.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.29**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£62K**
£62K/yr · 89K searches
**Price range**
**Bad****£4.92–£15.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, shims is a £62K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shims market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£44K–£58K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**11%**
- EVOGES40% - HuangXinyu12% - Broadfix11% - TIMCO11% - ALWAYSFIRST 4 FIXINGS8% - Nelson Wood Shims7% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +0.8% search growth over the last 90 days.
2K2KSpike '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/shims/trend)
## **Top shims search terms**
- **shims**30K/yr-6.1%6.1% conv. - **packers and shims**16K/yr-2.5%7.8% conv. - **plastic shims**12K/yr+8.0%4.9% conv. - **spacers packers**11K/yr+8.0%5.9% conv. - **shim**9K/yr+5.8%1.9% conv. - **shims for levelling**7K/yr+16.0%4.5% conv. - **door shims**3K/yr-21.5%3.2% conv. - **shims and packers**638/yr+88.1%4.3% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/shims/search-terms)
## **Top shims products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£9K30%£19K45%£28K60%£37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Evoges 28mm x 100mm Flat Plastic Glazing Packers (1-6mm) Durable Shim Spacers for DIY Home Improvement Window and Door Frame Installations (Mixed Pack of 42)**EVOGES**£5.82**4.6★317 rev](https://www.amazon.co.uk/dp/B0DJ1976Y9) [2**72 Pcs Plastic Packers and Shims Flat Plastic Glazing Packers Plastic Shims and Packers for Door and Window Glazing Glass Packers Window and Door Spacers(100 mm x 28 mm x 1/2/3/4/5/6 mm)**HuangXinyu**£5.27**4.7★60 rev](https://www.amazon.co.uk/dp/B0DP1XWJ34) [3**TIMCO Assorted Packers - Assorted colours - Colourful spacers shims plastic packers - 28mm 100 x 28 - Bag of 200**TIMCO**£8.56**4.6★1,564 rev](https://www.amazon.co.uk/dp/B00OTRDNN6) [4**200 MIXED Plastic Small U Shims/Packers/Pails/Horseshoe/Wedge - 55 x 43mm -//////35 of each 1mm/2mm/3mm/4mm/5mm and 25 of 6mm///////**Broadfix**£13.78**4.7★168 rev](https://www.amazon.co.uk/dp/B0768L6TTT) [5**Nelson Wood Shims - 8 Wood Shims (12 count)**Nelson Wood Shims**£6.26**4.5★1,757 rev](https://www.amazon.co.uk/dp/B084GZ28RK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100pcs U Shaped Plastic Packers Assorted Shims in 6 Sizes (1mm to 6mm) for Window and Door Installation Flooring Joinery Furniture Leveling Durable Plastic Wedges for Builders & DIY Projects**Lumivra**£4.92**17 rev1y ago](https://www.amazon.co.uk/dp/B0F9NQPLN4) [**72 Pcs Plastic Glazing Packers 28mm × 100mm Durable Shim Spacers 6 Thicknesses Window Packers Non-Slip Design Lightweight Levelling Plates for DIY Home Improvement Door Frame Installations**YunJoyous**£5.64**15 rev1y ago](https://www.amazon.co.uk/dp/B0F8TJN5XX) [**72 Pcs Plastic Packers and Shims Flat Plastic Glazing Packers Plastic Shims and Packers for Door and Window Glazing Glass Packers Window and Door Spacers(100 mm x 28 mm x 1/2/3/4/5/6 mm)**HuangXinyu**£5.27**60 rev1y ago](https://www.amazon.co.uk/dp/B0DP1XWJ34) [**100pc Assorted Plastic Packers Durable Shims in 6 Sizes (1mm to 6mm) Ideal for Leveling Spacing and Packing Perfect for Windows Doors**Fizzix**£4.94**12 rev1y ago](https://www.amazon.co.uk/dp/B0DLWCDCSH) [**72 Pcs Plastic Glazing Packers 28mm x 100mm Colourful Spacers Window Packers Assorted Flat Shim Spacers for DIY Window/Door/Floor Installations (Mixed 1-6mm)**Eleechen**£5.04**112 rev1y ago](https://www.amazon.co.uk/dp/B0DJKQD8GM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**72 Pcs Plastic Packers and Shims Flat Plastic Glazing Packers Plastic Shims and Packers for Door and Window Glazing Glass Packers Window and Door Spacers(100 mm x 28 mm x 1/2/3/4/5/6 mm)**HuangXinyu**£5.27**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B0DP1XWJ34) [**100pc Assorted Plastic Packers Durable Shims in 6 Sizes (1mm to 6mm) Ideal for Leveling Spacing and Packing Perfect for Windows Doors**Fizzix**£4.94**4.9★**▲ 15%**](https://www.amazon.co.uk/dp/B0DLWCDCSH) [**200 MIXED Plastic Small U Shims/Packers/Pails/Horseshoe/Wedge - 55 x 43mm -//////35 of each 1mm/2mm/3mm/4mm/5mm and 25 of 6mm///////**Broadfix**£13.78**4.7★**— 7%**](https://www.amazon.co.uk/dp/B0768L6TTT) [**Evoges 28mm x 100mm Flat Plastic Glazing Packers (1-6mm) Durable Shim Spacers for DIY Home Improvement Window and Door Frame Installations (Mixed Pack of 42)**EVOGES**£5.82**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0DJ1976Y9) [**TIMCO Assorted Packers - Assorted colours - Colourful spacers shims plastic packers - 28mm 100 x 28 - Bag of 200**TIMCO**£8.56**4.6★**— 2%**](https://www.amazon.co.uk/dp/B00OTRDNN6)
**~~View all trending →~~**
## **What buyers say about shims**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Good value”*
**Quality-Overall**18%
*“Well made, plenty of size variety in the box”*
**Advertised Vs Actual Product**14%
*“As described. As described....does the job!!!!”*
**Size-Overall**13%
*“Good item good size did the job I got them for”*
**Ease Of Use**12%
*“Useful”*
**Thickness**10%
*“The different thicknesses were fantastic for us as we had different size gaps everywhere”*
**Portability**3%
*“Versatile”*
**Material Quality**3%
*“These are great plentiful solid stackable shims”*
**Durability**2%
*“Durable”*
**Floor Protection**2%
*“Perfect for the job fitting floor boards”*
### **What buyers complain about **
**Value For Money**20%
*“far too expensive”*
**Color**10%
*“Given the fact there is seemingly no standard colours for these things it leaves you guessing which is which”*
**Flexibility**10%
*“Splintery”*
**Strength**10%
*“arent very sturdy”*
**Quality-Overall**10%
*“Poor quality”*
**Thickness**10%
*“it seems odd that no where on them is a marking indicating their thickness”*
**Ease Of Use**7%
*“These were so hard to attach to my door”*
**Size-Overall**7%
*“So hard to fit”*
**Add-Ons/Attachments**7%
*“These were so hard to attach to my door”*
### **Top return reasons **
**Size-Overall**33%
**Functionality-Overall**9%
**Quality-Overall**9%
**Value For Money**7%
**Color**6%
**Strength**5%
**Thickness**5%
**Compatibility-Overall**5%
**Durability**5%
**Product Condition**3%
## **Common questions**
- **Is shims profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 12 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the shims niche?**
- 10 brands and 53 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in shims?**
- Top complaints mined from reviews: Value For Money, Color, Flexibility. The return rate is 0.7%.
- **When does demand for shims peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the shims niche?**
- Listings span £4.92–£15.17; the average listing price is £7.29 (sweet spot $15–$100). The average incumbent carries 594 reviews — the moat a new listing must climb.
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