---
title: "Sellotape — £2.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/sellotape"
last_updated: "2026-07-31T17:33:54.470Z"
locale: en
meta:
description: "Niche score 49/100 · £2.4M/yr market · 1.5M searches/yr · £4.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £2.4M/yr market · 1.5M searches/yr · £4.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sellotape — £2.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **sellotape**
**Skip it**
Prices mostly outside the sweet spot ($0.83–$10.69) — this niche doesn't clear our bar today.
Market size 95Growth 25Conversion 100Competition 21Returns 99Price range 0Avg price 14Brand share 29Review moat 30Quality gap 24
**Conversion**
**Incredible****31.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.4M**
£2.4M/yr · 1.5M searches
**Review moat**
**Okay****3,499.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.99**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.83–£10.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sellotape is a £2.4M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sellotape market data**
- **Units sold / yr**
- **400K–500K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **£2.0M–£2.5M**
- units × avg price
- **Conversion rate**
- **31.3%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**8%**
- Sellotape46% - Homebay22% - Packatape9% - Double Dragon6% - ANSIO5% - GTSE4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
125K75KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/sellotape/trend)
## **Top sellotape search terms**
- **sellotape**717K/yr-1.6%21.1% conv. - **cellotape**502K/yr+5.3%25.1% conv. - **sellotape rolls**156K/yr+2.4%15.7% conv. - **selotape**53K/yr+9.8%25.0% conv. - **cellotape roll**24K/yr-23.2%20.7% conv. - **celotape**17K/yr-26.3%26.7% conv. - **sellotape clear**17K/yr-37.0%17.8% conv. - **cello tape**11K/yr-2.1%14.0% conv. - **clear sellotape**9K/yr-13.9%14.2% conv. - **clear cellotape**6K/yr-5.5%14.4% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/sellotape/search-terms)
## **Top sellotape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£239K20%£478K30%£718K40%£957K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m**Sellotape**£1.15**4.8★2,915 rev](https://www.amazon.co.uk/dp/B0CB3FKMWK) [2**6 Pack - Cellotape Rolls Strong Clear Packing Tape Extra Long | Packaging Sellotape Transparent Stationary Gift Wrap Tape Refill 24mm x 40m**Homebay**£4.15**4.6★5,403 rev](https://www.amazon.co.uk/dp/B09KTDPWLV) [3**Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc**Double Dragon**£3.62**4.4★251 rev](https://www.amazon.co.uk/dp/B0F6TPF598) [4**ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging**ANSIO**£3.64**4.6★178 rev](https://www.amazon.co.uk/dp/B0D6BVGH1Y) [5**Packatape Cellotape 9 Clear Transparent Rolls 18mm x 33m | Tape Dispenser Included | Ideal for Gift Wrap Christmas Birthday Home or Office | Clear Stationery Tape**Packatape**£5.06**4.6★3,038 rev](https://www.amazon.co.uk/dp/B01N7V3GEX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc**Double Dragon**£3.62**251 rev1y ago](https://www.amazon.co.uk/dp/B0F6TPF598) [**ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging**ANSIO**£3.64**178 rev2y ago](https://www.amazon.co.uk/dp/B0D6BVGH1Y) [**Original Golden Cellotape | Multi-Purpose Clear Tape for Household Objects - Extra Sticky Clear Packing Tape for Sticking Envelopes Cards & Gifts | Easy to Use - Sellotape 24mm x 50m**FERRIS**£7.66**237 rev2y ago](https://www.amazon.co.uk/dp/B0CPKLP4QL) [**Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m**Sellotape**£1.15**2,915 rev3y ago](https://www.amazon.co.uk/dp/B0CB3FKMWK) [**Packatape Cellotape Extra Long Easy Tear Transparent Tape Single Roll at 24mm x 66m Ideal for Gift Wrap Christmas Birthday Home Office or School - Clear Stationery Tape**Packatape**£0.83**620 rev3y ago](https://www.amazon.co.uk/dp/B0BB8KZ9NZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Packatape Cellotape Extra Long Easy Tear Transparent Tape Single Roll at 24mm x 66m Ideal for Gift Wrap Christmas Birthday Home Office or School - Clear Stationery Tape**Packatape**£0.83**4.6★**▲ 314%**](https://www.amazon.co.uk/dp/B0BB8KZ9NZ) [**ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging**ANSIO**£3.64**4.6★**▲ 92%**](https://www.amazon.co.uk/dp/B0D6BVGH1Y) [**GTSE 6 Pack of Cellotape 24mm x 66m per roll Gift Wrap Clear Tape for Christmas and Birthdays Crafts Packaging Sellotape Parcel Tape Compatible with Dispensers - 6 Rolls**GTSE**£6.46**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B0772RLVNW) [**Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc**Double Dragon**£3.62**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B0F6TPF598) [**Packatape Cellotape 6 Extra Long Transparent Tape Rolls at 24mm x 66m - Clear Tape Ideal for Gift Wrap Christmas Birthday Home or Office - Clear Stationery Tape**Packatape**£5.11**4.7★**▲ 69%**](https://www.amazon.co.uk/dp/B01MUDK586)
**~~View all trending →~~**
## **What buyers say about sellotape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**30%
*“Its sticks well”*
**Value For Money**24%
*“Good Value”*
**Quality-Overall**22%
*“Great product very pleased with purchase”*
**Advertised Vs Actual Product**10%
*“Good as advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Strength**2%
*“Not flimsy”*
**Durability**1%
*“Very durable”*
**Thickness**1%
*“Nice thickness”*
**Dispensing Mechanism**1%
*“fits my dispenser”*
**Size-Overall**1%
*“Good size and good quality”*
### **What buyers complain about **
**Adhesion/Stickiness**26%
*“Its sticky”*
**Quality-Overall**18%
*“Terrible quality, Split in the middle, good for”*
**Thickness**8%
*“a bit thin”*
**Strength**8%
*“Awful, breaks constantly”*
**Value For Money**5%
*“I'ts great for the price”*
**Ease Of Use**4%
*“it's not easy to find the end of the roll to start a new one when you need to”*
**Size-Overall**4%
*“Wrong dimensions”*
**Durability**4%
*“it breaks up”*
**Dispensing Mechanism**1%
*“Doesn't fit my dispenser”*
**Tear Resistance**1%
*“It tears across all the time”*
### **Top return reasons **
**Size-Overall**48%
**Adhesion/Stickiness**17%
**Dispensing Mechanism**7%
**Value For Money**6%
**Quality-Overall**5%
**Functionality-Overall**5%
**Defective Material/Parts**4%
**Compatibility-Overall**3%
**Thin**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is sellotape profitable to sell on Amazon United Kingdom?**
- The niche generates £2.4M/yr across 14 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sellotape niche?**
- 9 brands and 85 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in sellotape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 0.1%.
- **When does demand for sellotape peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the sellotape niche?**
- Listings span £0.83–£10.69; the average listing price is £4.99 (sweet spot $15–$100). The average incumbent carries 3,500 reviews — the moat a new listing must climb.
## **Related niches in Business, Industry & Science**
- 66 [**chicken toys**](https://flapen.com/research/uk/business-industry-science/chicken-toys)£45K/yr+30.1%**Worth a look**- 66 [**optics for home bar**](https://flapen.com/research/uk/business-industry-science/optics-for-home-bar)£197K/yr+50.8%**Worth a look**- 66 [**ramp**](https://flapen.com/research/uk/business-industry-science/ramp)£327K/yr+18.2%**Worth a look**- 66 [**artificial grass hoover**](https://flapen.com/research/uk/business-industry-science/artificial-grass-hoover)£373K/yr+133.1%**Worth a look**- 67 [**picket fence**](https://flapen.com/research/uk/business-industry-science/picket-fence)£107K/yr+33.0%**Worth a look**- 67 [**sack barrow wheels**](https://flapen.com/research/uk/business-industry-science/sack-barrow-wheels)£74K/yr+28.8%**Worth a look**[**All Business, Industry & Science niches **](https://flapen.com/research/uk/business-industry-science)