---
title: "Rubbing Alcohol — £427K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/rubbing-alcohol"
last_updated: "2026-07-31T21:41:10.913Z"
locale: en
meta:
description: "Niche score 39/100 · £427K/yr market · 662K searches/yr · £4.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £427K/yr market · 662K searches/yr · £4.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rubbing Alcohol — £427K/yr Amazon UK Niche (2026) - Flapen"
---
# **rubbing alcohol**
**Skip it**
Prices mostly outside the sweet spot ($2.55–$6.40) — this niche doesn't clear our bar today.
Market size 57Growth 32Conversion 96Competition 10Returns 99Price range 0Avg price 13Brand share 14Review moat 24Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£427K**
£427K/yr · 662K searches
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,729.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.82**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.55–£6.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rubbing alcohol is a £427K/yr Amazon United Kingdom market (662K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubbing alcohol market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£386K–£482K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **67%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**3%**
- Palm Safe47% - IsoLAB15% - ICAN LONDON12% - JOVS11% - EQM SOLUCIONES QUIMICAS8% - Filo3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.
15K10K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/rubbing-alcohol/trend)
## **Top rubbing alcohol search terms**
- **rubbing alcohol**428K/yr+7.6%8.8% conv. - **rubbing alcohol for cleaning**98K/yr+0.4%11.5% conv. - **rubbing alcohol for skin**35K/yr+13.4%5.5% conv. - **cleaning alcohol**28K/yr-6.5%8.2% conv. - **alcohol cleaner**13K/yr-7.6%5.4% conv. - **cleaning alcohol isopropyl**8K/yr-7.5%7.9% conv. - **alcohol for cleaning**7K/yr+18.9%6.7% conv. - **medical alcohol**7K/yr+1.3%4.3% conv. - **alcohol disinfectant**5K/yr-11.7%3.1% conv. - **isopropyl rubbing alcohol**5K/yr+10.1%10.0% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/rubbing-alcohol/search-terms)
## **Top rubbing alcohol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£64K30%£128K45%£192K60%£256K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rubbing Alcohol 500ml 99% Pure Isopropanol IPA for Cleaning Medical Use Electronics Glass De-icer Painting**Palm Safe**£4.96**4.6★3,824 rev](https://www.amazon.co.uk/dp/B0D7WG97ZS) [2**IsoLAB - Isopropanol Rubbing Alcohol - 99.9% Pure Isopropyl Alcohol Multi-Purpose Cleaner Degreaser & Solvent - 500ml**IsoLAB**£4.64**4.7★914 rev](https://www.amazon.co.uk/dp/B0DZ77T1WB) [3**Isopropyl Alcohol IPA 99.9% 1L | Pure Lab Grade | Isopropanol 1 Litre | Rubbing Alcohol for Cleaning and Disinfecting | Solvent for Electronics Hospitals Windows Glass Appliances.**JOVS**£6.40**4.7★1,587 rev](https://www.amazon.co.uk/dp/B0DGY2BDHY) [4**ican london isopropyl rubbing Alcohol 99.9% First aid Antiseptic Disinfectant 50ml travel size**ICAN LONDON**£2.55**4.6★953 rev](https://www.amazon.co.uk/dp/B0B6D3GJH7) [5**EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 1L - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing**EQM SOLUCIONES QUIMICAS**£5.82**4.8★19,102 rev](https://www.amazon.co.uk/dp/B07SH9FY7G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 500 ML - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing**EQM SOLUCIONES QUIMICAS**£4.51**19,102 rev1y ago](https://www.amazon.co.uk/dp/B0DJKGG8P6) [**IsoLAB - Isopropanol Rubbing Alcohol - 99.9% Pure Isopropyl Alcohol Multi-Purpose Cleaner Degreaser & Solvent - 500ml**IsoLAB**£4.64**914 rev1y ago](https://www.amazon.co.uk/dp/B0DZ77T1WB) [**Filo Isopropyl Alcohol 99.9% IPA 1L | High-purity Rubbing Alcohol for Cleaning & Degreasing | Isopropanol Cleaning Alcohol Disinfecting Ideal for Electronics Glass and Solvent Use**Filo**£5.95**180 rev1y ago](https://www.amazon.co.uk/dp/B0DKG483JW) [**Isopropyl Alcohol IPA 99.9% 1L | Pure Lab Grade | Isopropanol 1 Litre | Rubbing Alcohol for Cleaning and Disinfecting | Solvent for Electronics Hospitals Windows Glass Appliances.**JOVS**£6.40**1,587 rev1y ago](https://www.amazon.co.uk/dp/B0DGY2BDHY) [**Rubbing Alcohol 500ml 99% Pure Isopropanol IPA for Cleaning Medical Use Electronics Glass De-icer Painting**Palm Safe**£4.96**3,824 rev2y ago](https://www.amazon.co.uk/dp/B0D7WG97ZS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 1L - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing**EQM SOLUCIONES QUIMICAS**£5.82**4.8★**▲ 115%**](https://www.amazon.co.uk/dp/B07SH9FY7G) [**EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 500 ML - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing**EQM SOLUCIONES QUIMICAS**£4.51**4.8★**▲ 28%**](https://www.amazon.co.uk/dp/B0DJKGG8P6) [**Rubbing Alcohol 500ml 99% Pure Isopropanol IPA for Cleaning Medical Use Electronics Glass De-icer Painting**Palm Safe**£4.96**4.6★**— 5%**](https://www.amazon.co.uk/dp/B0D7WG97ZS) [**Isopropyl Alcohol IPA 99.9% 1L | Pure Lab Grade | Isopropanol 1 Litre | Rubbing Alcohol for Cleaning and Disinfecting | Solvent for Electronics Hospitals Windows Glass Appliances.**JOVS**£6.40**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0DGY2BDHY) [**IsoLAB - Isopropanol Rubbing Alcohol - 99.9% Pure Isopropyl Alcohol Multi-Purpose Cleaner Degreaser & Solvent - 500ml**IsoLAB**£4.64**4.7★**— 2%**](https://www.amazon.co.uk/dp/B0DZ77T1WB)
**~~View all trending →~~**
## **What buyers say about rubbing alcohol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Ease Of Cleaning**17%
*“good for cleaning”*
**Advertised Vs Actual Product**17%
*“As advertised”*
**Value For Money**15%
*“Good value for money”*
**Size-Overall**5%
*“good size”*
**Efficiency**4%
*“Did the job effectively”*
**Ease Of Use**3%
*“Convenient small bottle”*
**Adhesion/Stickiness**2%
*“Makes sticky fixed things really stick”*
**Leak-Proof**2%
*“doesn't leak”*
**Smell**2%
*“Low odour, does the job”*
### **What buyers complain about **
**Smell**14%
*“Smells so bad”*
**Quality-Overall**7%
*“Bad quality cap”*
**Size-Overall**7%
*“Small”*
**Ease Of Use**5%
*“Impossible to use this product”*
**Leak-Proof**5%
*“There is also a a limiter in the bottle opening meaning you can't spill it as easily”*
**Adhesion/Stickiness**4%
*“they just won't stick”*
**Functionality-Overall**3%
*“Didnt remove silicon from clothing”*
**Moist/Dry**3%
*“Does not fast dry as clamied”*
**Stain Resistance**3%
*“Wanted to get hair dye stain out of top it worked”*
**Value For Money**3%
*“Slightly expensive. hence 4-star rating”*
### **Top return reasons **
**Leak-Proof**21%
**Functionality-Overall**20%
**Advertised Vs Actual Product**15%
**Size-Overall**9%
**Compatibility-Overall**6%
**Smell**5%
**Quality-Overall**4%
**Stain Resistance**4%
**Certifications**3%
**Ease Of Use**3%
## **Common questions**
- **Is rubbing alcohol profitable to sell on Amazon United Kingdom?**
- The niche generates £427K/yr across 9 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the rubbing alcohol niche?**
- 7 brands and 13 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in rubbing alcohol?**
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for rubbing alcohol peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the rubbing alcohol niche?**
- Listings span £2.55–£6.40; the average listing price is £4.82 (sweet spot $15–$100). The average incumbent carries 5,729 reviews — the moat a new listing must climb.
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