---
title: "Raspberry Pi Pico — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/raspberry-pi-pico"
last_updated: "2026-07-31T21:33:47.821Z"
locale: en
meta:
description: "Niche score 40/100 · £25K/yr market · 46K searches/yr · £11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £25K/yr market · 46K searches/yr · £11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Raspberry Pi Pico — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **raspberry pi pico**
**Skip it**
A small market ($25K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 20Conversion 57Competition 33Returns 97Price range 64Avg price 45Brand share 22Review moat 93Quality gap 33
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****143.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.94–£34.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.35**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£25K**
£25K/yr · 46K searches
According to Flapen's Amazon United Kingdom niche tracking, raspberry pi pico is a £25K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raspberry pi pico market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£23K–£28K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **63%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**4%**
- Raspberry Pi50% - DUBEUYEW20% - Waveshare9% - FREENOVE6% - Times Mark6% - NORTHERNSCAPE5% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/raspberry-pi-pico/trend)
## **Top raspberry pi pico search terms**
- **raspberry pi pico**18K/yr-0.8%4.5% conv. - **pico**13K/yr-18.1%1.2% conv. - **pi pico**6K/yr-6.6%4.4% conv. - **raspberry pi pico w**3K/yr-2.7%7.2% conv. - **raspberry pico**2K/yr-11.7%4.8% conv. - **pico w**2K/yr-35.3%7.0% conv. - **pi pico w**1K/yr-29.7%4.7% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/raspberry-pi-pico/search-terms)
## **Top raspberry pi pico products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£5K30%£8K40%£10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raspberry Pi Pico**Raspberry Pi**£6.75**4.5★865 rev](https://www.amazon.co.uk/dp/B09KVB8LVR) [2**DUBEUYEW Raspberry Pi Pico Flexible Microcontroller Board Based on The Raspberry Pi 2040 Dual-core ARM Cortex M0+ Processor Running up to 133 MHz Support C/C++/Python (4pcs)**DUBEUYEW**£12.75**4.3★23 rev](https://www.amazon.co.uk/dp/B0CKWZ8Z6G) [3**Raspberry Pi Pico W**Raspberry Pi**£8.40**4.7★437 rev](https://www.amazon.co.uk/dp/B0B5H17CMK) [4**2PCS RP2040 Pico Style Development Board with Terminal Block Expansion Shield 40 Pin Microcontroller Board Dual Core 133MHz Supports MicroPython C C++ for DIY Electronics Projects**Times Mark**£6.70**4.4★4 rev](https://www.amazon.co.uk/dp/B0FG7FW7HB) [5**SP-COW Raspberry Pi Pico Flexible Microcontroller Board Based on The Raspberry Pi 2040 Dual-core ARM Cortex M0+ Processor Running up to 133 MHz Support C/C++/Python (2pcs)**DUBEUYEW**£7.83**4.6★34 rev](https://www.amazon.co.uk/dp/B09TST1KFP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Remanufactured for Raspberry Pi Pico RP2040 Development Board | DIY Microcontroller | Programmable PCB for Electronics Projects & Prototyping**NORTHERNSCAPE**£3.94**28 rev7mo ago](https://www.amazon.co.uk/dp/B0G3XWWHKW) [**2PCS RP2040 Pico Style Development Board with Terminal Block Expansion Shield 40 Pin Microcontroller Board Dual Core 133MHz Supports MicroPython C C++ for DIY Electronics Projects**Times Mark**£6.70**4 rev1y ago](https://www.amazon.co.uk/dp/B0FG7FW7HB) [**GeeekPi Starter Kit for Raspberry Pi Pico 2 W (Included) Dual Arm Cortex-M33 and Dual Hazard3 RISC-V Microcontroller with Detailed Tutorial 159 Items 9 Projects Python C Code**GeeekPi**£34.41**22 rev1y ago](https://www.amazon.co.uk/dp/B0F2442RTP) [**Pre-Soldered Raspberry Pi Pico 2 W with Header RP2350 Microcontroller Board Mini Board Based on Official RP2350 Chip Supports WIFI and Bluetooth**Waveshare**£12.22**66 rev1y ago](https://www.amazon.co.uk/dp/B0DQ1555PJ) [**Raspberry Pi Pico 2 W**Raspberry Pi**£6.04**52 rev1y ago](https://www.amazon.co.uk/dp/B0DNZKYGWP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Raspberry Pi Pico 2 W**Raspberry Pi**£6.04**4.6★**▲ 199%**](https://www.amazon.co.uk/dp/B0DNZKYGWP) [**Remanufactured for Raspberry Pi Pico RP2040 Development Board | DIY Microcontroller | Programmable PCB for Electronics Projects & Prototyping**NORTHERNSCAPE**£3.94**3.9★**▲ 165%**](https://www.amazon.co.uk/dp/B0G3XWWHKW) [**Raspberry Pi Pico H**Raspberry Pi**£6.99**4.5★**▲ 124%**](https://www.amazon.co.uk/dp/B0B5H2LNL2) [**DUBEUYEW Raspberry Pi Pico Flexible Microcontroller Board Based on The Raspberry Pi 2040 Dual-core ARM Cortex M0+ Processor Running up to 133 MHz Support C/C++/Python (4pcs)**DUBEUYEW**£12.75**4.3★**▲ 85%**](https://www.amazon.co.uk/dp/B0CKWZ8Z6G) [**Pre-Soldered Raspberry Pi Pico 2 W with Header RP2350 Microcontroller Board Mini Board Based on Official RP2350 Chip Supports WIFI and Bluetooth**Waveshare**£12.22**4.8★**▲ 71%**](https://www.amazon.co.uk/dp/B0DQ1555PJ)
**~~View all trending →~~**
## **What buyers say about raspberry pi pico**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Good value”*
**Connectivity-Overall**11%
*“the wireless signal is awesome”*
**Quality-Overall**10%
*“The build quality is lovely”*
**Assembly/Installation**9%
*“Easy set up”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Design-Overall**6%
*“The board feels well-constructed”*
**Functionality-Overall**5%
*“functionally okay”*
**Ease Of Use**4%
*“easy to use”*
**Compatibility-Overall**4%
*“this one works capably for the same purpose with GP2040-CE firmware - a very cheap way to connect up a PC-compatible arcade stick”*
**Software/Application**3%
*“For example, Micro-python is easy to install and runs smoothly with a Windows app like Thonny, and you can even use Visual Studio Code to develop in C/C++”*
### **What buyers complain about **
**Value For Money**23%
*“so value wise this is pretty terrible”*
**Connectivity-Overall**13%
*“The connection to the board is Micro-USB”*
**Functionality-Overall**4%
*“Didn't work”*
**Socket/Port/Plug**3%
*“firmly the WORST connector in history”*
**Product Condition**3%
*“despite apparently using remanufactured parts”*
**Advertised Vs Actual Product**3%
*“It comes in an anti-static bag with barely a description on it”*
**Instructions/User Manual/Troubleshooting**2%
*“It doesn't come with a manual/instructions either so you'll need to do some reading online or perhaps watch some YouTube videos in order to get up and running”*
**Drop/Impact Protection**2%
*“Not massively protected from damage”*
**Quality-Overall**2%
*“The quality of the components is a bit of a mixed bag”*
### **Top return reasons **
**Functionality-Overall**45%
**Connectivity-Overall**22%
**Compatibility-Overall**18%
**Defective Material/Parts**8%
**Touch/Button Controls**3%
**Quality-Overall**3%
## **Common questions**
- **Is raspberry pi pico profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the raspberry pi pico niche?**
- 8 brands and 53 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in raspberry pi pico?**
- Top complaints mined from reviews: Value For Money, Connectivity-Overall, Functionality-Overall. The return rate is 0.6%.
- **When does demand for raspberry pi pico peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the raspberry pi pico niche?**
- Listings span £3.94–£34.41; the average listing price is £11.35 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.
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