---
title: "Search terms — rainbow pla - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/rainbow-pla/search-terms"
last_updated: "2026-07-31T18:50:45.702Z"
locale: en
meta:
  description: "Niche score 53/100 · £103K/yr market · 144K searches/yr · £14.59 avg price. Soft demand (-14.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £103K/yr market · 144K searches/yr · £14.59 avg price. Soft demand (-14.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — rainbow pla - Flapen"
---

# **rainbow pla**

**Worth a look**

Shows low returns (0.4%), but soft demand (-14.9% this quarter) keeps it on the watch list.

Market size 25Growth 18Conversion 58Competition 85Returns 98Price range 78Avg price 72Brand share 32Review moat 57Quality gap 48

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****£8.83–£37.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£14.59**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,237.05**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£103K**

£103K/yr · 144K searches

**Growth**

**Bad****-14.9%**

90-day search growth — must beat 0% to launch