---
title: "Search terms — probe wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/probe-wipes/search-terms"
last_updated: "2026-07-31T23:27:35.768Z"
locale: en
meta:
  description: "Niche score 41/100 · £89K/yr market · 41K searches/yr · £9.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £89K/yr market · 41K searches/yr · £9.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — probe wipes - Flapen"
---

# **probe wipes**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 21Conversion 100Competition 8Returns 99Price range 13Avg price 27Brand share 0Review moat 86Quality gap 67

**Conversion**

**Incredible****23.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****277.13**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.21**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£89K**

£89K/yr · 41K searches

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£5.12–£16.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand