---
title: "Pir — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/pir"
last_updated: "2026-07-31T12:51:40.341Z"
locale: en
meta:
description: "Niche score 33/100 · £79K/yr market · 409K searches/yr · £10.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £79K/yr market · 409K searches/yr · £10.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pir — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **pir**
**Skip it**
Soft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 14Conversion 23Competition 31Returns 46Price range 14Avg price 39Brand share 31Review moat 50Quality gap 78
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,549.47**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£10.63**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£79K**
£79K/yr · 409K searches
**Growth**
**Bad****-22.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£6.97–£16.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pir is a £79K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pir market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£106K–£133K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**10%**
- Tapo37% - SEBSON23% - Maclean11% - Luceco9% - LOWENERGIE7% - SONOFF4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/pir/trend)
## **Top pir search terms**
- **pir**175K/yr-8.3%0.2% conv. - **motion sensor**58K/yr-31.2%0.7% conv. - **pir sensor**45K/yr-35.4%1.9% conv. - **pir sensor outdoor**34K/yr-41.4%2.9% conv. - **tapo motion sensor**20K/yr-32.0%5.4% conv. - **sensor**12K/yr-13.3%0.3% conv. - **pir motion sensor**10K/yr-13.6%0.9% conv. - **pir sensor indoor**9K/yr-23.1%3.0% conv. - **outdoor motion sensor**10K/yr-33.1%0.9% conv. - **outdoor pir sensor**9K/yr-47.7%2.8% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/pir/search-terms)
## **Top pir products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tapo T100 Smart Motion Sensor Motion Detectors Wide Range Detection Instant Alerts Hands-Free Motion-Activated Lighting Energy Saving Hub Required Battery Included(Packaging may vary)**Tapo**£12.36**4.5★861 rev](https://www.amazon.co.uk/dp/B0BC271ZWH) [2**SEBSON PIR Sensor Outdoor IP44 Wall Surface-mounted 12m/180 LED suitable**SEBSON**£10.77**4.2★6,300 rev](https://www.amazon.co.uk/dp/B08TCNP9GW) [3**Luceco LGIP44WSB-01 LED Tilt and Swivel PIR Motion Sensor Wall Mounted Lighting 180 Degree Angle 21 x 7.5 x 5.5 cm Black**Luceco**£6.99**3.8★1,401 rev](https://www.amazon.co.uk/dp/B07BPBHNQ3) [4**Lowenergie Occupancy Sensor 360 degree PIR Motion Light Switch Ceiling Mounted 1200w max**LOWENERGIE**£6.97**3.9★786 rev](https://www.amazon.co.uk/dp/B00AZ4HIJC) [5**SEBSON PIR Sensor Outdoor IP65 Wall Surface-mounted max. 12m/180 + 3m/360**SEBSON**£13.43**4.3★2,688 rev](https://www.amazon.co.uk/dp/B08TDRP32B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SENSKY Indoor 360 PIR Motion Sensor - Recessed Ceiling Flush Mounted Motion Detector Infrared Motion Sensor for Light Switch Programmable Settings Ideal for LED Lights in Home Office & Hallway**Sensky**£9.78**39 rev7mo ago](https://www.amazon.co.uk/dp/B0G9391L3S) [**Evoges EvoSense Black PIR Motion Sensor IP65 Outdoor use 180 Degree 12m motion detection range 300W LED compatible Up and down swivel adjustment Surface wall mounted**EVOGES**£9.88**65 rev1y ago](https://www.amazon.co.uk/dp/B0DC1424Y1) [**Maclean PIR motion sensor infrared IP65 black range 12m max load 600/1200W MCE468 B**Maclean**£9.38**85 rev2y ago](https://www.amazon.co.uk/dp/B0CN9FM84L) [**SONOFF SNZB-03P Zigbee Motion Sensor 1-Pack 3-Year Battery Life for Alert System and Automations Wireless Motion Detector SONOFF Zigbee Bridge Required Batteries Included**SONOFF**£11.24**910 rev3y ago](https://www.amazon.co.uk/dp/B0C1GB4DVR) [**Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required**Tapo**£9.92**744 rev3y ago](https://www.amazon.co.uk/dp/B0BFBZSNCD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SENSKY Indoor 360 PIR Motion Sensor - Recessed Ceiling Flush Mounted Motion Detector Infrared Motion Sensor for Light Switch Programmable Settings Ideal for LED Lights in Home Office & Hallway**Sensky**£9.78**4.4★**▲ 197%**](https://www.amazon.co.uk/dp/B0G9391L3S) [**UKEW PIR Motion Sensor Outdoor IP65-180 Smart Motion Sensor Switch for Wall & Ceiling 12M Detection Range - Waterproof PIR Sensor Outdoor Security Motion Detectors Energy Class A+**UKEW**£12.18**4.2★**▲ 108%**](https://www.amazon.co.uk/dp/B00TYH8LU6) [**Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required**Tapo**£9.92**4.5★**▲ 102%**](https://www.amazon.co.uk/dp/B0BFBZSNCD) [**Maclean MCE201W Infrared Motion Sensor Pir Modern Range 12m White IP65 (12m 180 IP65 White)**Maclean**£9.75**4.3★**▲ 98%**](https://www.amazon.co.uk/dp/B07DLXRP98) [**Evoges EvoSense Black PIR Motion Sensor IP65 Outdoor use 180 Degree 12m motion detection range 300W LED compatible Up and down swivel adjustment Surface wall mounted**EVOGES**£9.88**4.0★**▲ 78%**](https://www.amazon.co.uk/dp/B0DC1424Y1)
**~~View all trending →~~**
## **What buyers say about pir**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**11%
*“Easy to install”*
**Quality-Overall**10%
*“The build quality feels solid”*
**Value For Money**7%
*“Good value”*
**Sensor**7%
*“The sensor itself is very accurate”*
**Advertised Vs Actual Product**7%
*“Does just what I wanted”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**5%
*“Easy to fit, works well”*
**Motion Detection**4%
*“The motion detection works accurately”*
**Design-Overall**4%
*“Well designed”*
**Compatibility-Overall**3%
*“works well with the Tapo app and compatible smart home devices”*
### **What buyers complain about **
**Quality-Overall**13%
*“Poor quality”*
**Functionality-Overall**11%
*“Did not work”*
**Durability**11%
*“Broke after a year”*
**Size-Overall**10%
*“Small”*
**Connectivity-Overall**4%
*“Very poor quality not a lot of room for connection”*
**Assembly/Installation**4%
*“my husband found it rather fiddly to install in place of the failed one”*
**Range**3%
*“The quoted detection range and angle are no where near what you achieve, less than 2M detection and no where near 180 degrees, very disappointed”*
**Touch/Button Controls**3%
*“Bulky and would have been better as flat device with 3 buttons”*
**Value For Money**3%
*“Twelve quid is a tad expensive when you can”*
**Water Resistance**2%
*“the failure happens when the lens goes brittle and breaks, then water gets inside”*
### **Top return reasons **
**Functionality-Overall**21%
**Compatibility-Overall**21%
**Connectivity-Overall**15%
**Size-Overall**8%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**3%
**Range**3%
**Quality-Overall**2%
**Value For Money**2%
**Assembly/Installation**2%
## **Common questions**
- **Is pir profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (33/100).
- **How competitive is the pir niche?**
- 10 brands and 35 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in pir?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 3.3%.
- **When does demand for pir peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pir niche?**
- Listings span £6.97–£16.26; the average listing price is £10.63 (sweet spot $15–$100). The average incumbent carries 1,549 reviews — the moat a new listing must climb.
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