---
title: "Reviews — paper towels - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/paper-towels/reviews"
last_updated: "2026-07-31T10:45:40.247Z"
locale: en
meta:
  description: "Niche score 62/100 · £1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — paper towels - Flapen"
---

# **paper towels**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 14Conversion 99Competition 60Returns 100Price range 41Avg price 54Brand share 67Review moat 24Quality gap 58

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.4M**

£1.4M/yr · 626K searches

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.44**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£1.15–£24.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****6,452.22**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.7%**

90-day search growth — must beat 0% to launch