---
title: "Packing Paper — £337K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/packing-paper"
last_updated: "2026-07-31T08:05:55.542Z"
locale: en
meta:
description: "Niche score 54/100 · £337K/yr market · 239K searches/yr · £9.10 avg price. Soft demand (-2.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £337K/yr market · 239K searches/yr · £9.10 avg price. Soft demand (-2.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Packing Paper — £337K/yr Amazon UK Niche (2026) - Flapen"
---
# **packing paper**
**Worth a look**
Shows low returns (0.4%), but soft demand (-2.3% this quarter) keeps it on the watch list.
Market size 53Growth 24Conversion 97Competition 46Returns 98Price range 24Avg price 26Brand share 63Review moat 43Quality gap 52
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£337K**
£337K/yr · 239K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,206.24**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.10**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.34–£17.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, packing paper is a £337K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **packing paper market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£273K–£364K**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**21**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**23%**
- BEIBOON21% - KAPCO14% - RelianceUK11% - Triplast10% - SZSYumUnion10% - U HOMOVING9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
5K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/packing-paper/trend)
## **Top packing paper search terms**
- **packing paper**129K/yr-4.5%11.9% conv. - **packing paper for moving**38K/yr+4.3%16.8% conv. - **packaging paper**11K/yr-5.8%6.9% conv. - **packing paper for moving house**11K/yr+3.1%13.9% conv. - **moving packing paper**5K/yr-4.7%14.5% conv. - **paper for packing**5K/yr+23.6%11.1% conv. - **newspaper offcuts**5K/yr+0.3%8.3% conv. - **paper wrapping for packing**4K/yr+1.1%8.4% conv. - **moving paper**5K/yr+23.2%16.0% conv. - **chip shop paper**4K/yr-18.9%5.0% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/packing-paper/search-terms)
## **Top packing paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£17K10%£34K15%£50K20%£67K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Packing Paper for Moving Wrapping 100 Sheets Newspaper Offcuts Packing Paper Sheets for Moving House Box Filler Packing & Storaging Fragile 42 * 32cm**BEIBOON**£6.76**4.3★547 rev](https://www.amazon.co.uk/dp/B0CS9P92MF) [2**KAPCO A1 100 White Newspaper Offcuts Paper Sheets (20 x 30in) | Packaging for Moving House Gift Box Packing Storing Fragile Items Clothes Wrapping | Super Absorbent Food Wrapping & Chip Shop Paper**KAPCO**£8.72**4.6★1,758 rev](https://www.amazon.co.uk/dp/B08LL8JBF1) [3**100 Sheets Newspaper Offcuts Packing Paper for Moving Box Filling Moving House Essentials Packaging Paper Sheets for Wrapping and Protecting Fragile Items 12x24**U HOMOVING**£8.41**4.2★128 rev](https://www.amazon.co.uk/dp/B0DKFPC73W) [4**SZSYumUnion Honeycomb Packing Paper Roll Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll**SZSYumUnion**£5.64**4.4★1,023 rev](https://www.amazon.co.uk/dp/B0BFQVX2LB) [5**Honeycomb Packing Paper 30cm x 30m for Moving Products & Gifts Recyclable and Biodegradable Kraft Paper Cushioning Material with 10 Fragile Sticker Labels**Besitek**£8.05**4.5★2,961 rev](https://www.amazon.co.uk/dp/B0B9HPNPZ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Newsprint Packing Paper Sheets for Moving | 100 Sheets | 21.3 x 15.4 | Moving & Shipping Supplies | Wrapping & Protecting Fragile Items | Newspaper Paper**idolpack**£8.36**81 rev10mo ago](https://www.amazon.co.uk/dp/B0FR13HQX4) [**Honeycomb Packaging Paper Roll 30M x 30cm Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift**Dntorx**£8.27**142 rev1y ago](https://www.amazon.co.uk/dp/B0FH49BJGG) [**Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift**Dntorx**£8.06**142 rev1y ago](https://www.amazon.co.uk/dp/B0FH4C7H22) [**ezkart 20x30 Inch White Newspaper offcuts Paper Sheets Perfect for Fulfilling Your Packaging Needs Including Clothes Gift moving boxes House Food Wrapping Storing Other Items (100 Sheets 20x30 Inch)**ezkart**£8.42**46 rev1y ago](https://www.amazon.co.uk/dp/B0F1TWS3GW) [**100 Sheets Newspaper Offcuts Packing Paper for Moving Box Filling Moving House Essentials Packaging Paper Sheets for Wrapping and Protecting Fragile Items 12x24**U HOMOVING**£8.41**128 rev1y ago](https://www.amazon.co.uk/dp/B0DKFPC73W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Newsprint Packing Paper Sheets for Moving | 100 Sheets | 21.3 x 15.4 | Moving & Shipping Supplies | Wrapping & Protecting Fragile Items | Newspaper Paper**idolpack**£8.36**4.4★**▲ 266%**](https://www.amazon.co.uk/dp/B0FR13HQX4) [**Honeycomb Packing Paper 30cm x 30m for Moving Products & Gifts Recyclable and Biodegradable Kraft Paper Cushioning Material with 10 Fragile Sticker Labels**Besitek**£8.05**4.5★**▲ 260%**](https://www.amazon.co.uk/dp/B0B9HPNPZ3) [**Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift**Dntorx**£8.06**4.5★**▲ 233%**](https://www.amazon.co.uk/dp/B0FH4C7H22) [**SZSYumUnion Honeycomb Packing Paper 92M x 30cm Packing Materials for Fragile Items Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll**SZSYumUnion**£17.24**4.4★**▲ 163%**](https://www.amazon.co.uk/dp/B09FGDWV1R) [**KAPCO 100 x A3 White Newspaper Offcuts Paper Sheets | Packaging for Moving House Storage Packing Wrapping Gift Clothes & Fragile Items Arts & Craft | Absorbent Food Wrapping & Chip Shop Paper**KAPCO**£6.26**4.2★**▲ 163%**](https://www.amazon.co.uk/dp/B0CV63KF5W)
**~~View all trending →~~**
## **What buyers say about packing paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality for small items”*
**Value For Money**16%
*“Worth it”*
**Advertised Vs Actual Product**14%
*“As described”*
**Ease Of Use**11%
*“Easy to use”*
**Eco Friendliness**10%
*“Great Eco product”*
**Paper Quality**4%
*“Well priced and fairly strong paper”*
**Size-Overall**3%
*“this came up so one would assume it was the right size”*
**Durability**3%
*“Really works and is durable”*
**Thickness**2%
*“Very thick paper its good quality”*
**Weight Light**2%
*“Much less bulky”*
### **What buyers complain about **
**Size-Overall**26%
*“The size of these sheets is very small”*
**Thickness**11%
*“Expected it to be thicker”*
**Advertised Vs Actual Product**11%
*“The title says paper bubble wrap and the picture looks like bubble wrap. I thought this was brown paper with a bubble wrap liner. It is not.”*
**Value For Money**8%
*“a little on the expensive side”*
**Quality-Overall**5%
*“Cheap”*
**Recycle/Reuse**5%
*“a nightmare to recycle”*
**Strength**3%
*“not that sturdy”*
**Material Quality**3%
*“Rubbish”*
**Ease Of Use**3%
*“Problems arise when you try to open out”*
**Paper Quality**3%
*“therefore the paper was ruined throughout the whole roll”*
### **Top return reasons **
**Size-Overall**48%
**Quality-Overall**9%
**Paper Quality**7%
**Thin**6%
**Value For Money**6%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**3%
**Thickness**3%
**Strength**3%
**Color**2%
## **Common questions**
- **Is packing paper profitable to sell on Amazon United Kingdom?**
- The niche generates £337K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the packing paper niche?**
- 14 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in packing paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.4%.
- **When does demand for packing paper peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the packing paper niche?**
- Listings span £5.34–£17.97; the average listing price is £9.10 (sweet spot $15–$100). The average incumbent carries 2,206 reviews — the moat a new listing must climb.
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