---
title: "Oxygen Concentrator — £286K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/oxygen-concentrator"
last_updated: "2026-07-31T13:01:43.283Z"
locale: en
meta:
description: "Niche score 48/100 · £286K/yr market · 123K searches/yr · £190.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £286K/yr market · 123K searches/yr · £190.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oxygen Concentrator — £286K/yr Amazon UK Niche (2026) - Flapen"
---
# **oxygen concentrator**
**Skip it**
Prices mostly outside the sweet spot ($6.83–$778.58) — this niche doesn't clear our bar today.
Market size 50Growth 19Conversion 15Competition 70Returns 69Price range 11Avg price 48Brand share 29Review moat 75Quality gap 88
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****507**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£286K**
£286K/yr · 123K searches
**Avg price**
**Okay****£190.85**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£6.83–£778.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, oxygen concentrator is a £286K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxygen concentrator market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£239K–£286K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#488**
- **Page quality**
- **0%**
- **Prime**
- **37%**
- **Sponsored**
- **86%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **223 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 87%
**Open market**
**9%**
- Generic54% - Leanvoke12% - ClearO29% - Veanvoky7% - KCareU5% - YFZCLYZAXET3% - Open — no brand owns it (7 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/oxygen-concentrator/trend)
## **Top oxygen concentrator search terms**
- **oxygen machine**49K/yr-25.3%1.1% conv. - **oxygen concentrator**24K/yr+10.2%0.6% conv. - **portable oxygen concentrator**22K/yr-3.8%0.5% conv. - **portable oxygen machine**9K/yr+2.9%1.2% conv. - **oxygen concentrator machine uk**5K/yr-23.3%1.1% conv. - **oxygen machine for home use**5K/yr-16.5%1.1% conv. - **health oxygen machine**3K/yr+2.4%0.3% conv. - **portable oxygen for travel**5K/yr+6.3%0.3% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/oxygen-concentrator/search-terms)
## **Top oxygen concentrator products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9K6%£17K9%£26K12%£34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Portable Machine for Home Use Adjustable Flow Stable and Continuous Suitable for Personal Care with Complete Accessories (A)**Leanvoke**£122.32**4.0★51 rev](https://www.amazon.co.uk/dp/B0CWR6BZ59) [2**Portable Oxygen Machine 1-7L/min Oxygen Generator Wheelchair Adjustable Each Concentration Level is 90% Oxygen Machine Device for Outdoor**Generic**£489.33**5.0★6 rev](https://www.amazon.co.uk/dp/B0GJ3G95S5) [3**Health Oxygen Machine 1-7L/min 30%-90% Wheelchair Portable Oxygen Device Machine for Home Use**Generic**£163.15**4.9★13 rev](https://www.amazon.co.uk/dp/B0DKXXN3K2) [4**Portable Oxygen Concentrator 1-5L/min Adjustable Flow Rate 93% +/- 3% Oxygen Output Low Noise <43 dB LED Display Humidifier Bottle Nasal Cannula UK Plug for Home Use**Generic**£81.36**4.0★1 rev](https://www.amazon.co.uk/dp/B0GY19GH8T) [5**ClearO2 15L Oxygen Can with Mask and Tube | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain (Full Kit 15 l (Pack of 1))**ClearO2**£18.24**3.8★3,854 rev](https://www.amazon.co.uk/dp/B07NDFGJ72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Portable Oxygen Machine 3L for Travel Use Adjustable Wheelchair Lightweight Oxygen Machine for Car 33% with Battery/Bag for Home Use**Generic**£221.16**3 rev2mo ago](https://www.amazon.co.uk/dp/B0H2584GVS) [**Oxygen Machine 1-7L/min 93%-30% Wheelchair Portable Oxygen Device Machine for Home Use Adjustabe Household**Generic**£160.92**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1M6K8CG) [**Health Oxygen Machine 1-9/min Wheelchair Portable Oxygen Generator At 1/2 L/min the Concentration is 93% 3% Suitable for Travel Use**Generic**£220.52**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZTKKJJF) [**Portable Health Oxygen Machine 1-7L/min Oxygen Machine 90% Pulse Mode Device Wheelchair with Portable Backpack and Accessories Adjustment for Travel Use**Generic**£778.58**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ3JFS5C) [**Portable Oxygen Concentrator 1-5L/min Adjustable Flow Rate 93% +/- 3% Oxygen Output Low Noise <43 dB LED Display Humidifier Bottle Nasal Cannula UK Plug for Home Use**Generic**£81.36**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GY19GH8T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Portable Oxygen Machine 3L for Travel Use Adjustable Wheelchair Lightweight Oxygen Machine for Car 33% with Battery/Bag for Home Use**Generic**£221.16**5.0★**▲ 243%**](https://www.amazon.co.uk/dp/B0H2584GVS) [**Portable Oxygen Concentrator 1-5L/min Adjustable Flow Rate 93% +/- 3% Oxygen Output Low Noise <43 dB LED Display Humidifier Bottle Nasal Cannula UK Plug for Home Use**Generic**£81.36**4.0★**▲ 242%**](https://www.amazon.co.uk/dp/B0GY19GH8T) [**Oxygen Machine 1-7L/min 93%-30% Wheelchair Portable Oxygen Device Machine for Home Use Adjustabe Household**Generic**£160.92**0.0★**▲ 242%**](https://www.amazon.co.uk/dp/B0H1M6K8CG) [**Portable Health Oxygen Machine 1-5L Wheelchair Lightweight Oxygen Machine for Travel/Car 93% with Battery/Bag**Generic**£455.45**0.0★**▲ 242%**](https://www.amazon.co.uk/dp/B0GWPPXCHJ) [**Health Oxygen Machine 1-9/min Wheelchair Portable Oxygen Generator At 1/2 L/min the Concentration is 93% 3% Suitable for Travel Use**Generic**£220.52**5.0★**▲ 241%**](https://www.amazon.co.uk/dp/B0GZTKKJJF)
**~~View all trending →~~**
## **What buyers say about oxygen concentrator**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Ease Of Use**14%
*“Easy to Use”*
**Value For Money**8%
*“A reasonable price”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Breathability**7%
*“which greatly helped my breathing”*
**Weight Light**6%
*“The canister is lightweight”*
**Portability**5%
*“portability is very good”*
**Efficiency**3%
*“Works well”*
**Strength**2%
*“The cans quite sturdy”*
**Charging**2%
*“It charges up fast”*
### **What buyers complain about **
**Durability**10%
*“Stopped working after a few weeks”*
**Breathability**10%
*“Far too many holes in it so the oxygen just goes through them unless you cover them with your hands when breathing the oxygen in”*
**Value For Money**8%
*“Very expensive”*
**Quality-Overall**7%
*“Expensive Rubbish”*
**Functionality-Overall**6%
*“Doesnt work”*
**Size-Overall**5%
*“Small”*
**Natural Resource Wastage**3%
*“Absolute waste of money - no noticeable benefit at all”*
**Compression**3%
*“compressed air in this canister”*
**Smell**3%
*“The oxygen has no smell or distinguishable feature so as far as I know it could be regular air in this”*
**Energy Level**2%
*“in my experience it doesn't give you a boost”*
### **Top return reasons **
**Functionality-Overall**30%
**Noise Level**9%
**Size-Overall**6%
**Advertised Vs Actual Product**6%
**Certifications**5%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Weight Heavy**3%
**Breathability**3%
**Ease Of Use**3%
## **Common questions**
- **Is oxygen concentrator profitable to sell on Amazon United Kingdom?**
- The niche generates £286K/yr across 35 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the oxygen concentrator niche?**
- 13 brands and 29 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in oxygen concentrator?**
- Top complaints mined from reviews: Durability, Breathability, Value For Money. The return rate is 2.3%.
- **When does demand for oxygen concentrator peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the oxygen concentrator niche?**
- Listings span £6.83–£778.58; the average listing price is £190.85 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.
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