---
title: "Oasis — £385K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/oasis"
last_updated: "2026-07-31T06:32:22.358Z"
locale: en
meta:
description: "Niche score 53/100 · £385K/yr market · 568K searches/yr · £7.18 avg price. Soft demand (-12.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £385K/yr market · 568K searches/yr · £7.18 avg price. Soft demand (-12.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oasis — £385K/yr Amazon UK Niche (2026) - Flapen"
---
# **oasis**
**Worth a look**
Shows low returns (0.5%), but soft demand (-12.7% this quarter) keeps it on the watch list.
Market size 55Growth 19Conversion 85Competition 39Returns 97Price range 29Avg price 20Brand share 58Review moat 87Quality gap 55
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****254.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£385K**
£385K/yr · 568K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£3.48–£19.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, oasis is a £385K/yr Amazon United Kingdom market (568K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oasis market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£359K–£431K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#1,022**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **79%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 95%
**Open market**
**26%**
- Oasis36% - Homesecret19% - WENXINWIN6% - Generic6% - Tholire4% - Xinjiayi4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
60K40KSpike '24Black Friday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/oasis/trend)
## **Top oasis search terms**
- **oasis floral foam**221K/yr-12.4%5.7% conv. - **floral foam**92K/yr-17.8%3.1% conv. - **flower foam**43K/yr-31.8%3.2% conv. - **florist foam**38K/yr-14.1%2.6% conv. - **oasis foam**21K/yr+34.3%2.9% conv. - **flower foam block**15K/yr+8.5%3.9% conv. - **foam for flowers**18K/yr-17.8%2.0% conv. - **floral foam block**15K/yr-14.8%2.7% conv. - **flower arranging foam**15K/yr-8.1%3.9% conv. - **green foam for flowers**10K/yr-14.7%3.1% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/oasis/search-terms)
## **Top oasis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£38K20%£77K30%£115K40%£154K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OASIS Floral Foam Brick | Florist Foam | Flower Foam Block for Crafts (Pack of 1)**Oasis**£4.95**4.3★2,378 rev](https://www.amazon.co.uk/dp/B0027148OE) [2**Pk 4 Large Wet Brick Floral Foam 23x11x7cm | Fresh Flower Arranging Blocks for Wedding Aisle Birthdays and Home Decoration**Homesecret**£6.45**4.6★31 rev](https://www.amazon.co.uk/dp/B0G5HXKZ5Y) [3**Oasis Ideal Floral Foam Maxlife Brick (Box contains 20 bricks)**Oasis**£16.89**4.7★2,561 rev](https://www.amazon.co.uk/dp/B003FV98EU) [4**Xinjiayi Floral Foam 3 Pcs Green Wet-Dry Flower Foam**Xinjiayi**£5.94**4.9★12 rev](https://www.amazon.co.uk/dp/B0G8XP2YP9) [5**Amerise 6 Pcs Floral Foam Blocks Round 8x5cm Wet Florist Foam for Fresh Flowers Flower Arranging & Wedding Decoration Green Flower Foam Cylinder for Floristry Long-Lasting & Easy to Use**Generic**£7.74**4.3★138 rev](https://www.amazon.co.uk/dp/B0DPR9JDD8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WENXINWIN 3 Pcs Floral Foam Blocks 23x11x7cm Flower Foam Bricks Wet Dry Green Foam for Fresh Artificial Flowers DIY Flower Arrangement Wedding Floral Display Decor**WENXINWIN**£5.65**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GVNXQNWB) [**WENXINWIN 10pcs Floral Foam Blocks Rectangular Florist Foam (14x8x4cm) + Round (8x4cm) Green Flower Foam for Fresh & Artificial Flower Arranging Weddings DIYs Crafts Indoor & Outdoor Use**WENXINWIN**£7.62**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GSBB84DX) [**Florist Foam Blocks - 6 Round Green Floral Foam Bricks For Professional Flower Arranging | Wet Or Dry Use To Securely Hold Any Stem | Ideal For Bouquets Centerpieces Hotel Displays & DIY Projects**Generic**£3.48**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GMKSLVDH) [**Xinjiayi Floral Foam 3 Pcs Green Wet-Dry Flower Foam**Xinjiayi**£5.94**12 rev7mo ago](https://www.amazon.co.uk/dp/B0G8XP2YP9) [**Pk 4 Large Wet Brick Floral Foam 23x11x7cm | Fresh Flower Arranging Blocks for Wedding Aisle Birthdays and Home Decoration**Homesecret**£6.45**31 rev7mo ago](https://www.amazon.co.uk/dp/B0G5HXKZ5Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WENXINWIN 3 Pcs Floral Foam Blocks 23x11x7cm Flower Foam Bricks Wet Dry Green Foam for Fresh Artificial Flowers DIY Flower Arrangement Wedding Floral Display Decor**WENXINWIN**£5.65**5.0★**▲ 210%**](https://www.amazon.co.uk/dp/B0GVNXQNWB) [**WENXINWIN 10pcs Floral Foam Blocks Rectangular Florist Foam (14x8x4cm) + Round (8x4cm) Green Flower Foam for Fresh & Artificial Flower Arranging Weddings DIYs Crafts Indoor & Outdoor Use**WENXINWIN**£7.62**4.6★**▲ 207%**](https://www.amazon.co.uk/dp/B0GSBB84DX) [**Pk 4 Large Wet Brick Floral Foam 23x11x7cm | Fresh Flower Arranging Blocks for Wedding Aisle Birthdays and Home Decoration**Homesecret**£6.45**4.6★**▲ 201%**](https://www.amazon.co.uk/dp/B0G5HXKZ5Y) [**Xinjiayi Floral Foam 3 Pcs Green Wet-Dry Flower Foam**Xinjiayi**£5.94**4.9★**▲ 126%**](https://www.amazon.co.uk/dp/B0G8XP2YP9) [**Florist Foam Blocks - 6 Round Green Floral Foam Bricks For Professional Flower Arranging | Wet Or Dry Use To Securely Hold Any Stem | Ideal For Bouquets Centerpieces Hotel Displays & DIY Projects**Generic**£3.48**3.0★**▲ 85%**](https://www.amazon.co.uk/dp/B0GMKSLVDH)
**~~View all trending →~~**
## **What buyers say about oasis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**43%
*“Good value”*
**Quality-Overall**18%
*“Perfect quality and size easy to use”*
**Advertised Vs Actual Product**14%
*“It Does it's job”*
**Size-Overall**4%
*“Size is great”*
**Color**3%
*“colour was good too”*
**Ease Of Use**2%
*“Very easy to cut and use”*
**Cutting/Trimming**2%
*“fortunately I was able to cut to size”*
**Durability**2%
*“Size and durability, value for money is good”*
**Security**1%
*“Perfect for the job of supporting my fake flowers securely”*
**Shape/Style**1%
*“shape as needed”*
### **What buyers complain about **
**Size-Overall**33%
*“Small”*
**Ease Of Use**11%
*“Break apart for to easily”*
**Thickness**10%
*“Not as deep as expected”*
**Defective Material/Parts**10%
*“arrived damaged and bits missing”*
**Strength**9%
*“Bit flimsy”*
**Advertised Vs Actual Product**7%
*“Wrong info”*
**Value For Money**7%
*“Good bit expensive”*
**Quality-Overall**5%
*“Not the best”*
**Durability**2%
*“Break apart for to easily”*
**Stain Resistance**2%
*“was staining everything around it”*
### **Top return reasons **
**Size-Overall**66%
**Quality-Overall**7%
**Advertised Vs Actual Product**5%
**Durability**4%
**Defective Material/Parts**3%
**Strength**3%
**Functionality-Overall**2%
**Value For Money**2%
**Color**1%
**Ease Of Use**1%
## **Common questions**
- **Is oasis profitable to sell on Amazon United Kingdom?**
- The niche generates £385K/yr across 24 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the oasis niche?**
- 19 brands and 47 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in oasis?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Thickness. The return rate is 0.5%.
- **When does demand for oasis peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the oasis niche?**
- Listings span £3.48–£19.64; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.
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