---
title: "Reviews — nicky defend paper hand towels - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/nicky-defend-paper-hand-towels/reviews"
last_updated: "2026-07-31T14:25:24.517Z"
locale: en
meta:
  description: "Niche score 54/100 · £114K/yr market · 38K searches/yr · £26.81 avg price. Soft demand (-35.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £114K/yr market · 38K searches/yr · £26.81 avg price. Soft demand (-35.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — nicky defend paper hand towels - Flapen"
---

# **nicky defend paper hand towels**

**Worth a look**

Shows low returns (0.1%), but soft demand (-35.5% this quarter) keeps it on the watch list.

Market size 27Growth 7Conversion 92Competition 61Returns 99Price range 85Avg price 95Brand share 24Review moat 56Quality gap 63

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£26.81**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£8.25–£61.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,256.67**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£114K**

£114K/yr · 38K searches

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-35.5%**

90-day search growth — must beat 0% to launch