---
title: "Search terms — moving house essentials - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/moving-house-essentials/search-terms"
last_updated: "2026-07-31T10:30:35.545Z"
locale: en
meta:
  description: "Niche score 57/100 · £166K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £166K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — moving house essentials - Flapen"
---

# **moving house essentials**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 23Conversion 59Competition 85Returns 99Price range 48Avg price 41Brand share 95Review moat 23Quality gap 52

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.14–£25.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.92**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£166K**

£166K/yr · 302K searches

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,569.7**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")