---
title: "Reviews — mop - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/mop/reviews"
last_updated: "2026-07-31T13:45:24.674Z"
locale: en
meta:
  description: "Niche score 69/100 · £6.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · £6.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — mop - Flapen"
---

# **mop**

**Worth a look**

Shows a $6.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 20Conversion 73Competition 81Returns 97Price range 82Avg price 78Brand share 61Review moat 24Quality gap 67

**Market size**

**Incredible****£6.8M**

£6.8M/yr · 6.2M searches

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£6.56–£107.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Avg price**

**Great****£16.29**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,881.04**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch