---
title: "Search terms — mini scales - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/mini-scales/search-terms"
last_updated: "2026-07-31T14:39:19.365Z"
locale: en
meta:
  description: "Niche score 41/100 · £50K/yr market · 69K searches/yr · £7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £50K/yr market · 69K searches/yr · £7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mini scales - Flapen"
---

# **mini scales**

**Skip it**

A small market ($50K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 19Conversion 84Competition 24Returns 94Price range 27Avg price 22Brand share 44Review moat 38Quality gap 58

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,734**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£4.74–£18.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£7.79**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-12.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£50K**

£50K/yr · 69K searches