---
title: "Search terms — lazy susan - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/lazy-susan/search-terms"
last_updated: "2026-07-31T08:12:13.142Z"
locale: en
meta:
  description: "Niche score 53/100 · £142K/yr market · 442K searches/yr · £12.15 avg price. Soft demand (-19.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £142K/yr market · 442K searches/yr · £12.15 avg price. Soft demand (-19.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lazy susan - Flapen"
---

# **lazy susan**

**Worth a look**

Shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-19.2% this quarter) keeps it on the watch list.

Market size 31Growth 15Conversion 33Competition 78Returns 78Price range 63Avg price 51Brand share 88Review moat 72Quality gap 45

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****621.82**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.61–£34.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.15**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£142K**

£142K/yr · 442K searches

**Growth**

**Bad****-19.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")