---
title: "Search terms — insulin pen - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/insulin-pen/search-terms"
last_updated: "2026-07-31T19:51:45.967Z"
locale: en
meta:
  description: "Niche score 60/100 · £51K/yr market · 97K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £51K/yr market · 97K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — insulin pen - Flapen"
---

# **insulin pen**

**Worth a look**

Shows a thin review moat (21 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 50Conversion 26Competition 60Returns 96Price range 77Avg price 95Brand share 76Review moat 99Quality gap 79

**Review moat**

**Incredible****20.77**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£25.46**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£4.09–£51.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+20.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£51K**

£51K/yr · 97K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")