---
title: "Reviews — incontinence wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/incontinence-wipes/reviews"
last_updated: "2026-07-31T12:31:48.195Z"
locale: en
meta:
  description: "Niche score 41/100 · £83K/yr market · 45K searches/yr · £15.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £83K/yr market · 45K searches/yr · £15.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — incontinence wipes - Flapen"
---

# **incontinence wipes**

**Skip it**

Soft demand (-35.7% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 7Conversion 94Competition 17Returns 99Price range 79Avg price 77Brand share 30Review moat 37Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£1.97–£65.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£15.83**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,813.18**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£83K**

£83K/yr · 45K searches

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-35.7%**

90-day search growth — must beat 0% to launch