---
title: "Gauze — £239K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/gauze"
last_updated: "2026-07-31T14:34:27.678Z"
locale: en
meta:
description: "Niche score 44/100 · £239K/yr market · 294K searches/yr · £4.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £239K/yr market · 294K searches/yr · £4.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gauze — £239K/yr Amazon UK Niche (2026) - Flapen"
---
# **gauze**
**Skip it**
Prices mostly outside the sweet spot ($1.74–$7.87) — this niche doesn't clear our bar today.
Market size 45Growth 27Conversion 98Competition 33Returns 100Price range 0Avg price 13Brand share 22Review moat 63Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****991.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£239K**
£239K/yr · 294K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.72**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.74–£7.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gauze is a £239K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gauze market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£283K–£378K**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**6%**
- ABENA52% - JFA Medical23% - Safety First Aid Group6% - Meditrade6% - NanaCare5% - Premier3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
7K5K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/gauze/trend)
## **Top gauze search terms**
- **gauze pads**114K/yr+0.5%17.5% conv. - **gauze**78K/yr+3.2%14.2% conv. - **gauze swabs**38K/yr+3.2%15.3% conv. - **gauze dressings for wounds sterile**24K/yr-2.9%10.1% conv. - **medical gauze**12K/yr+5.5%12.5% conv. - **non woven gauze**7K/yr+0.2%11.5% conv. - **medical gauze pads**5K/yr-4.0%16.2% conv. - **cotton gauze**3K/yr+29.6%5.0% conv. - **guaze**3K/yr+14.0%16.0% conv. - **gaze**3K/yr+31.5%4.6% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/gauze/search-terms)
## **Top gauze products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£24K20%£48K30%£72K40%£96K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ABENA Gauze Pads 7.5x7.5cm Pack of 100 Non-Sterile Non-Adhesive Medical Swabs Soft Absorbent Non-Woven Swabs for Injury Dressing Skin Preparation & First Aid Use Lint-Free Dressings for Wounds**ABENA**£1.74**4.5★971 rev](https://www.amazon.co.uk/dp/B0DH8GTF7K) [2**JFA Medical Premium Sterile Gauze Swabs 5cm x 5cm - Pack of 100**JFA Medical**£5.81**4.7★2,187 rev](https://www.amazon.co.uk/dp/B08P5VD4V3) [3**JFA Medical Premium Sterile Gauze Swabs 10cm x 10cm - Pack of 100**JFA Medical**£7.87**4.6★1,868 rev](https://www.amazon.co.uk/dp/B07PHGBFQK) [4**ABENA Gauze Pads 10x10cm Pack of 100 Non-Sterile Non-Adhesive Medical Swabs Soft Absorbent Non-Woven Swabs for Injury Dressing Skin Preparation & First Aid Use Lint-Free Dressings for Wounds**ABENA**£3.20**4.5★861 rev](https://www.amazon.co.uk/dp/B0DH8HB5MP) [5**Safety First Aid Group HypaCover Non-Woven Swabs - 7.5 x 7.5cm (Pack of 100)**Safety First Aid Group**£2.04**4.6★1,143 rev](https://www.amazon.co.uk/dp/B004BF8XI6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FitMedix Premium Sterile Gauze Swabs for Wound Care- Soft Non Woven Cotton Swabs for Cleaning & Dressing Changes- Breathable Non Adherent Dressing Gauze Pads for First Aid (10cm x 10cm - Pack of 100)**fitmedix**£7.75**74 rev1y ago](https://www.amazon.co.uk/dp/B0F9PVBKJY) [**ABENA Gauze Pads 7.5x7.5cm Pack of 100 Non-Sterile Non-Adhesive Medical Swabs Soft Absorbent Non-Woven Swabs for Injury Dressing Skin Preparation & First Aid Use Lint-Free Dressings for Wounds**ABENA**£1.74**971 rev1y ago](https://www.amazon.co.uk/dp/B0DH8GTF7K) [**ABENA Gauze Pads 10x10cm Pack of 100 Non-Sterile Non-Adhesive Medical Swabs Soft Absorbent Non-Woven Swabs for Injury Dressing Skin Preparation & First Aid Use Lint-Free Dressings for Wounds**ABENA**£3.20**861 rev1y ago](https://www.amazon.co.uk/dp/B0DH8HB5MP) [**ABENA Gauze Pads 10x20cm Pack of 100 Non-Sterile Non-Adhesive Medical Swabs Soft Absorbent Non-Woven Swabs for Injury Dressing Skin Preparation & First Aid Use Lint-Free Dressings for Wounds**ABENA**£2.51**971 rev1y ago](https://www.amazon.co.uk/dp/B0DH8HR971) [**ABENA Gauze Pads 5x5cm Pack of 50 Individual Pouches 2 Sterile Pads per Pouch Non-Adhesive Absorbent Non-Woven Medical Swabs for Injury Dressing First Aid Use Lint-Free Dressings for Wounds**ABENA**£3.34**275 rev1y ago](https://www.amazon.co.uk/dp/B0CXTLDZTV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FitMedix Premium Sterile Gauze Swabs for Wound Care- Soft Non Woven Cotton Swabs for Cleaning & Dressing Changes- Breathable Non Adherent Dressing Gauze Pads for First Aid (10cm x 10cm - Pack of 100)**fitmedix**£7.75**4.5★**▲ 154%**](https://www.amazon.co.uk/dp/B0F9PVBKJY) [**ABENA Gauze Pads 5x5cm Pack of 50 Individual Pouches 2 Sterile Pads per Pouch Non-Adhesive Absorbent Non-Woven Medical Swabs for Injury Dressing First Aid Use Lint-Free Dressings for Wounds**ABENA**£3.34**4.7★**▲ 131%**](https://www.amazon.co.uk/dp/B0CXTLDZTV) [**ABENA Gauze Pads 7.5x7.5cm Pack of 100 Non-Sterile Non-Adhesive Medical Swabs Soft Absorbent Non-Woven Swabs for Injury Dressing Skin Preparation & First Aid Use Lint-Free Dressings for Wounds**ABENA**£1.74**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B0DH8GTF7K) [**100pc Sterile 10x10cm Non-Stick Gauze Pads with Adhesive Medical Tape & 15 Alcohol Wipes Hypoallergenic Highly Absorbent Non-Adherent Dressing Sponges for Effective Wound Care and First Aid Supplies**NanaCare**£7.86**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B0D5KQWTBS) [**JFA Medical Premium Sterile Gauze Swabs 10cm x 10cm - Pack of 100**JFA Medical**£7.87**4.6★**▲ 12%**](https://www.amazon.co.uk/dp/B07PHGBFQK)
**~~View all trending →~~**
## **What buyers say about gauze**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Excellent value for money”*
**Quality-Overall**21%
*“Premium feel and performance”*
**Advertised Vs Actual Product**13%
*“Consistent with the description”*
**Soft Feel**7%
*“soft and highly absorbent”*
**Hygiene-Overall**5%
*“First aid accessories”*
**Ease Of Use**5%
*“Easy to use”*
**Size-Overall**4%
*“Great size”*
**Absorbency**3%
*“very absorbent”*
**Ease Of Cleaning**3%
*“do a good job at gentle clean-ups”*
**Disinfection**2%
*“Excellent sterile product for keeping wounds clean and dry”*
### **What buyers complain about **
**Advertised Vs Actual Product**22%
*“Description inaccurate”*
**Size-Overall**10%
*“Bigger than I imagined”*
**Contamination**10%
*“The hygiene and sterility of this product is very problematic”*
**Adhesion/Stickiness**8%
*“Sticky non-stick Definitely NOT non-stick guaze”*
**Value For Money**6%
*“Would like them to be a bit cheaper though”*
**Satisfaction/Pleasure**3%
*“Not happy”*
**Water Resistance**3%
*“So the box got wet so I couldn't use them”*
**Quality-Overall**3%
*“Not good quality please”*
**Pain Relief-Overall**3%
*“a patch of my incision was sore”*
**Moist/Dry**3%
*“Due to the very unpleasant oozing moisture”*
### **Top return reasons **
**Size-Overall**46%
**Adhesion/Stickiness**11%
**Contamination**10%
**Advertised Vs Actual Product**9%
**Ease Of Use**8%
**Value For Money**5%
**Quality-Overall**4%
**Absorbency**3%
**Thickness**3%
**Durability**1%
## **Common questions**
- **Is gauze profitable to sell on Amazon United Kingdom?**
- The niche generates £239K/yr across 13 tracked products. 90-day search growth is +1.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the gauze niche?**
- 8 brands and 15 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in gauze?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Contamination. The return rate is 0.1%.
- **When does demand for gauze peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the gauze niche?**
- Listings span £1.74–£7.87; the average listing price is £4.72 (sweet spot $15–$100). The average incumbent carries 991 reviews — the moat a new listing must climb.
## **Related niches in Business, Industry & Science**
- 66 [**chicken toys**](https://flapen.com/research/uk/business-industry-science/chicken-toys)£45K/yr+30.1%**Worth a look**- 66 [**optics for home bar**](https://flapen.com/research/uk/business-industry-science/optics-for-home-bar)£197K/yr+50.8%**Worth a look**- 66 [**ramp**](https://flapen.com/research/uk/business-industry-science/ramp)£327K/yr+18.2%**Worth a look**- 66 [**artificial grass hoover**](https://flapen.com/research/uk/business-industry-science/artificial-grass-hoover)£373K/yr+133.1%**Worth a look**- 67 [**picket fence**](https://flapen.com/research/uk/business-industry-science/picket-fence)£107K/yr+33.0%**Worth a look**- 67 [**sack barrow wheels**](https://flapen.com/research/uk/business-industry-science/sack-barrow-wheels)£74K/yr+28.8%**Worth a look**[**All Business, Industry & Science niches **](https://flapen.com/research/uk/business-industry-science)