---
title: "Foam — £95K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/foam"
last_updated: "2026-07-31T11:22:06.566Z"
locale: en
meta:
description: "Niche score 39/100 · £95K/yr market · 781K searches/yr · £11.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £95K/yr market · 781K searches/yr · £11.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foam — £95K/yr Amazon UK Niche (2026) - Flapen"
---
# **foam**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 24Growth 24Conversion 13Competition 22Returns 96Price range 72Avg price 46Brand share 32Review moat 64Quality gap 58
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£4.12–£42.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****958.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.57**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£95K**
£95K/yr · 781K searches
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, foam is a £95K/yr Amazon United Kingdom market (781K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£116K–£145K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **18%**
- **Sponsored**
- **91%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**9%**
- Do²ping43% - 4everPrime15% - DURAFOAM11% - Crescent Textile10% - ASelected7% - Royale Linens5% - Open — no brand owns it (2 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.
18K13K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/foam/trend)
## **Top foam search terms**
- **foam**316K/yr-2.6%0.4% conv. - **upholstery foam**135K/yr-10.2%0.3% conv. - **high density foam**42K/yr+12.1%0.4% conv. - **foam sheet**43K/yr-0.8%0.3% conv. - **foam sheets**26K/yr-22.4%0.1% conv. - **foam padding**25K/yr-20.3%0.7% conv. - **foam for seating**18K/yr+35.1%0.1% conv. - **foam cut to size**20K/yr+7.2%0.0% conv. - **sofa foam cushion replacement**19K/yr-8.1%0.1% conv. - **cushion foam**17K/yr+6.9%0.2% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/foam/search-terms)
## **Top foam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£14K30%£28K45%£43K60%£57K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)**Do²ping**£9.14**4.4★1,626 rev](https://www.amazon.co.uk/dp/B0CNVRBN76) [2**DURAFOAM High Density Blue Firm Foam for Cushions Sofas Beds Seats Campervans Indoor & Outdoor Padding DIY - 80 x 20 x 0.5 Inches**DURAFOAM**£11.10**4.4★3,357 rev](https://www.amazon.co.uk/dp/B07XTJ9XGX) [3**4everPrime High Density White Extra Firm Upholstery Foam Cut to Size for Cushions Sofa Beds Seating Indoor/Outdoor Padding (10 x 10 x 1 inch)**4everPrime**£4.12**4.5★773 rev](https://www.amazon.co.uk/dp/B0C97T7HSK) [4**ASelceted 2Pcs Density Upholstery Foam 40x30x4Cm High Polyurethane Foam Sheet Black Firm Foam Cut to Any Size for Cushions Sofa Beds Seats Campervans Indoor or Outdoor Padding DIY**ASelected**£8.32**4.5★148 rev](https://www.amazon.co.uk/dp/B0D9RKBNT3) [5**4everPrime High Density Foam White Extra Firm Upholstery Cut To Size for Cushions Sofa Beds Seating Indoor Outdoor Padding (20 x 20 x 2 inch)**4everPrime**£8.26**4.5★701 rev](https://www.amazon.co.uk/dp/B09FWWCHGQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**High Density Firm Foam Sheet Cut to Any Size - Upholstery Foam for Seats Sofas & Pet Beds - Durable Replacement Cushion Foam No Deformation UK Made (Without Quilted Cover 47x43x5cm)**Crescent Textile**£6.98**13 rev8mo ago](https://www.amazon.co.uk/dp/B0FYGTVWDB) [**Premium Firm Foam Sheet Cut to any size | Upholstery Foam for Bench Sofa Cushions & Pet Beds | Replacement Cushion Foam UK Made (Without Quilted Cover 47x43x5cm)**Royale Linens**£6.65**84 rev9mo ago](https://www.amazon.co.uk/dp/B0FVM9Y8ZJ) [**High Density White Foam Cut to any size For Use In Cushions Sofa Upholstery Cushion Mattress Topper Sheet Beds Seats Campervans Indoor/Outdoor DIY Projects (White 18x18x2 inch)**Sapphire Collection**£7.11**78 rev1y ago](https://www.amazon.co.uk/dp/B0FFHJXRT1) [**Crescent Textile Cut to Any Size Upholstery Firm Foam Sheet Premium Quality for All type Cushioning Bench Stool Window Seat Pads Sofa Dinning Chair Pads Replacement Pet Bed (18x16x3)**Crescent Textile**£7.48**213 rev1y ago](https://www.amazon.co.uk/dp/B0DCTQPDLN) [**Lokex Upholstery Foam High Density Foam Pad Foam Cut to Size**Lokex**£42.71**195 rev1y ago](https://www.amazon.co.uk/dp/B0D564C7RC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**High Density Firm Foam Sheet Cut to Any Size - Upholstery Foam for Seats Sofas & Pet Beds - Durable Replacement Cushion Foam No Deformation UK Made (Without Quilted Cover 47x43x5cm)**Crescent Textile**£6.98**4.4★**▲ 162%**](https://www.amazon.co.uk/dp/B0FYGTVWDB) [**DURAFOAM High Density Blue Firm Foam for Cushions Sofas Beds Seats Campervans Indoor & Outdoor Padding DIY - 80 x 20 x 1 Inches**DURAFOAM**£15.36**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B07DQVW94M) [**Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)**Do²ping**£9.14**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B0CNVRBN76) [**High Density White Foam Cut to any size For Use In Cushions Sofa Upholstery Cushion Mattress Topper Sheet Beds Seats Campervans Indoor/Outdoor DIY Projects (White 18x18x2 inch)**Sapphire Collection**£7.11**4.2★**▲ 35%**](https://www.amazon.co.uk/dp/B0FFHJXRT1) [**Lokex Upholstery Foam High Density Foam Pad Foam Cut to Size**Lokex**£42.71**4.6★**▼ 12%**](https://www.amazon.co.uk/dp/B0D564C7RC)
**~~View all trending →~~**
## **What buyers say about foam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Best price that I could find with good comments”*
**Advertised Vs Actual Product**20%
*“does the job”*
**Value For Money**11%
*“Great value for money”*
**Size-Overall**9%
*“Brilliant fit and works a treat”*
**Cushion**8%
*“Makes nice comfy seat cushions”*
**Foam**5%
*“Lovely Firm foam”*
**Product Condition**3%
*“My sofa feels like new again”*
**Ease Of Use**2%
*“EASY TO cut”*
**Comfort-Overall**1%
*“Comfort is good”*
**Stiffness**1%
*“It is firm”*
### **What buyers complain about **
**Hard Feel**15%
*“Bit hard”*
**Advertised Vs Actual Product**15%
*“Not as described”*
**Thickness**15%
*“Not as big or deep as hoped”*
**Size-Overall**12%
*“Wrong size”*
**Smell**9%
*“Chemical odor after opened”*
**Value For Money**8%
*“Waste of money”*
**Foam**8%
*“Of course, this means the inflated foam become much less dense and therefore much softer - not what I was looking for”*
**Comfort-Overall**4%
*“Extremely hard and uncomfortable”*
### **Top return reasons **
**Size-Overall**44%
**Advertised Vs Actual Product**8%
**Thin**7%
**Foam**6%
**Thickness**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Hard Feel**3%
**Soft Feel**3%
**Value For Money**3%
## **Common questions**
- **Is foam profitable to sell on Amazon United Kingdom?**
- The niche generates £95K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the foam niche?**
- 8 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in foam?**
- Top complaints mined from reviews: Hard Feel, Advertised Vs Actual Product, Thickness. The return rate is 0.8%.
- **When does demand for foam peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the foam niche?**
- Listings span £4.12–£42.71; the average listing price is £11.57 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.
## **Related niches in Business, Industry & Science**
- 66 [**chicken toys**](https://flapen.com/research/uk/business-industry-science/chicken-toys)£45K/yr+30.1%**Worth a look**- 66 [**optics for home bar**](https://flapen.com/research/uk/business-industry-science/optics-for-home-bar)£197K/yr+50.8%**Worth a look**- 66 [**ramp**](https://flapen.com/research/uk/business-industry-science/ramp)£327K/yr+18.2%**Worth a look**- 66 [**artificial grass hoover**](https://flapen.com/research/uk/business-industry-science/artificial-grass-hoover)£373K/yr+133.1%**Worth a look**- 67 [**picket fence**](https://flapen.com/research/uk/business-industry-science/picket-fence)£107K/yr+33.0%**Worth a look**- 67 [**sack barrow wheels**](https://flapen.com/research/uk/business-industry-science/sack-barrow-wheels)£74K/yr+28.8%**Worth a look**[**All Business, Industry & Science niches **](https://flapen.com/research/uk/business-industry-science)