---
title: "Trend — foam insert - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/foam-insert/trend"
last_updated: "2026-07-31T16:37:11.668Z"
locale: en
meta:
  description: "Niche score 56/100 · £43K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £43K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — foam insert - Flapen"
---

# **foam insert**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 17Conversion 24Competition 81Returns 93Price range 73Avg price 80Brand share 85Review moat 84Quality gap 78

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****327.08**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Avg price**

**Great****£17.01**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£6.42–£37.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-15.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£43K**

£43K/yr · 130K searches