---
title: "Flu Test Kit — £232K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/flu-test-kit"
last_updated: "2026-07-31T12:56:27.173Z"
locale: en
meta:
description: "Niche score 41/100 · £232K/yr market · 140K searches/yr · £10.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £232K/yr market · 140K searches/yr · £10.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flu Test Kit — £232K/yr Amazon UK Niche (2026) - Flapen"
---
# **flu test kit**
**Skip it**
Soft demand (-80.3% this quarter) — this niche doesn't clear our bar today.
Market size 44Growth 0Conversion 98Competition 12Returns 99Price range 59Avg price 36Brand share 0Review moat 47Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£4.13–£30.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,834.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£232K**
£232K/yr · 140K searches
**Avg price**
**Okay****£10.28**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-80.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, flu test kit is a £232K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flu test kit market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£154K–£206K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- The Supply Cube33% - ALLTEST30% - Newfoundland28% - Clinical Care Biotech5% - FLOWFLEX4%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -80.3% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 34.0×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/flu-test-kit/trend)
## **Top flu test kit search terms**
- **flu test kit**38K/yr-82.5%16.4% conv. - **flu test**41K/yr-77.6%19.2% conv. - **rsv test kit**16K/yr-76.2%3.0% conv. - **influenza test kit**13K/yr-84.2%17.9% conv. - **influenza a/b rapid test kit**5K/yr-71.3%16.3% conv. - **flu rapid test kit**5K/yr-75.1%12.8% conv. - **flu tests**6K/yr-80.3%16.1% conv. - **rsv test**3K/yr-68.2%3.0% conv. - **influenza a/b rapid test**5K/yr-93.1%20.3% conv. - **flu test kit uk**9K/yr-95.9%12.2% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/flu-test-kit/search-terms)
## **Top flu test kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£23K20%£46K30%£70K40%£93K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SARS-CoV-2 and Influenza A+B Antigen Combo Rapid Test (Nasal Swab)**ALLTEST**£4.13**4.5★416 rev](https://www.amazon.co.uk/dp/B0BHWGSL7P) [2**Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)**Newfoundland**£5.40**4.4★186 rev](https://www.amazon.co.uk/dp/B0CSDNHJ8H) [3**Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack**The Supply Cube**£10.24**4.2★134 rev](https://www.amazon.co.uk/dp/B0D42C22WW) [4**Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (5)**The Supply Cube**£12.62**4.4★67 rev](https://www.amazon.co.uk/dp/B0G2MTDVDS) [5**Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (2)**The Supply Cube**£9.00**4.4★67 rev](https://www.amazon.co.uk/dp/B0DQVZ6WDB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CC Biotech Professional Flu A/B RSV Rapid Test Kit 10 Antigen Tests IVD Certified**Clinical Care Biotech**£30.82**0 rev9mo ago](https://www.amazon.co.uk/dp/B0FSYGH5BP) [**Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack**The Supply Cube**£10.24**134 rev2y ago](https://www.amazon.co.uk/dp/B0D42C22WW) [**Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (5)**The Supply Cube**£12.62**67 rev2y ago](https://www.amazon.co.uk/dp/B0G2MTDVDS) [**Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (2)**The Supply Cube**£9.00**67 rev2y ago](https://www.amazon.co.uk/dp/B0DQVZ6WDB) [**Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (1)**The Supply Cube**£4.70**67 rev2y ago](https://www.amazon.co.uk/dp/B0D42615W2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (5)**The Supply Cube**£12.62**4.4★**▲ 307%**](https://www.amazon.co.uk/dp/B0G2MTDVDS) [**CC Biotech Professional Flu A/B RSV Rapid Test Kit 10 Antigen Tests IVD Certified**Clinical Care Biotech**£30.82**0.0★**▲ 220%**](https://www.amazon.co.uk/dp/B0FSYGH5BP) [**Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (1)**The Supply Cube**£4.70**4.4★**▲ 133%**](https://www.amazon.co.uk/dp/B0D42615W2) [**Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)**Newfoundland**£5.40**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0CSDNHJ8H) [**Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack**The Supply Cube**£10.24**4.2★**▼ 15%**](https://www.amazon.co.uk/dp/B0D42C22WW)
**~~View all trending →~~**
## **What buyers say about flu test kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**26%
*“This kit is very easy to use”*
**Value For Money**20%
*“Good value for money”*
**Advertised Vs Actual Product**16%
*“They did the job”*
**Accuracy-Overall**8%
*“Accurate and easy to use”*
**Quality-Overall**8%
*“Kits themselves are fine”*
**Instructions/User Manual/Troubleshooting**6%
*“Arrived promptly easy to follow instructions quick result”*
**Health Monitoring**4%
*“Great value for money,Accurate tests”*
**Cold Relief**3%
*“It quickly showed that I was positive for flu which I had started to suspect more than Covid as Id been getting more ill by the minute”*
**Grip**2%
*“Always good to have at hand though”*
**Certifications**2%
*“Exactly the same as the ones that were provided free by nhs during the pandemic”*
### **What buyers complain about **
**Value For Money**23%
*“Priced”*
**Touch/Button Controls**13%
*“then the option of did this resolve the issue the no button doesnt work”*
**Natural Resource Wastage**13%
*“Waste of money”*
**Functionality-Overall**10%
*“Don't work”*
**Storage Capacity**7%
*“Date only to Aug 2026 so doesnt give you much storage”*
**Quality-Overall**7%
*“Simply not good enough”*
**Size-Overall**7%
*“Large box than usual”*
**Fever Relief**2%
*“Had flu like illness”*
**Language Issues**2%
*“None of the enclosed leaflets telling you how to use them are in English which is why i knocked off one star”*
### **Top return reasons **
**Functionality-Overall**35%
**Fever Relief**15%
**Advertised Vs Actual Product**12%
**Value For Money**12%
**Durability**8%
**Age Suitability**8%
**Moist/Dry**8%
**Color**4%
## **Common questions**
- **Is flu test kit profitable to sell on Amazon United Kingdom?**
- The niche generates £232K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -80.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the flu test kit niche?**
- 5 brands and 16 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flu test kit?**
- Top complaints mined from reviews: Value For Money, Touch/Button Controls, Natural Resource Wastage. The return rate is 0.1%.
- **When does demand for flu test kit peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 34.0× the quietest.
- **What does it cost to enter the flu test kit niche?**
- Listings span £4.13–£30.82; the average listing price is £10.28 (sweet spot $15–$100). The average incumbent carries 1,835 reviews — the moat a new listing must climb.
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