---
title: "Face Masks Covid — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/face-masks-covid"
last_updated: "2026-07-31T14:54:19.367Z"
locale: en
meta:
description: "Niche score 50/100 · £71K/yr market · 144K searches/yr · £8.31 avg price. Soft demand (-35.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £71K/yr market · 144K searches/yr · £8.31 avg price. Soft demand (-35.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Face Masks Covid — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **face masks covid**
**Worth a look**
Shows low returns (0.4%), but soft demand (-35.0% this quarter) keeps it on the watch list.
Market size 18Growth 8Conversion 66Competition 64Returns 98Price range 42Avg price 23Brand share 72Review moat 57Quality gap 75
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,229.71**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.16–£24.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.31**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£71K**
£71K/yr · 144K searches
**Growth**
**Bad****-35.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, face masks covid is a £71K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face masks covid market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£104K–£125K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **89%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **—flat
**Sellers**
**32**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**34%**
- The Adventure Mask22% - Step Ahead11% - Cleanstro11% - AirGearPro10% - Komonee8% - Aspect4%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -35.0% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/face-masks-covid/trend)
## **Top face masks covid search terms**
- **face masks covid**88K/yr-37.0%4.8% conv. - **covid mask**26K/yr-29.6%5.7% conv. - **covid masks**12K/yr-33.0%6.1% conv. - **face mask covid**11K/yr-37.1%5.2% conv. - **covid face masks**4K/yr-23.0%5.1% conv. - **covid masks disposable**4K/yr-41.1%8.2% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/face-masks-covid/search-terms)
## **Top face masks covid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£8K16%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Adventure Face Mask FFP3 Certified Respirator with Ear Loops Compact Fit for Smaller Faces Box of 10 White**The Adventure Mask**£8.32**4.0★144 rev](https://www.amazon.co.uk/dp/B0B3SD62F5) [2**Step Ahead | 5 Pack Triple Layer Cotton Black Face Mask (Pack of 5) Unisex Reusable Fashion Washable | Nano Mesh Water Repellent Layer- Protects from Dust Pollution Droplets**Step Ahead**£6.42**4.6★3,399 rev](https://www.amazon.co.uk/dp/B08PDKML33) [3**AirGearPro FFP2 Mask with Valve (10-Pack) FFP2 Respirator Mask & Dust Mask for Fine Dust Sanding & Building Work PPE Respiratory Mask**AirGearPro**£13.58**4.0★13 rev](https://www.amazon.co.uk/dp/B0FC21PVBF) [4**Cleanstro FFP2 Mask Pack of 25 - Hand Checked For Quality - Disposable FFP2 / KN95 Mask With 5 Layered Webbing Fibers - A Must Have High Filtration Mask For Outdoor (Packaging may Vary)**Cleanstro**£8.19**4.3★1,178 rev](https://www.amazon.co.uk/dp/B0B4NSQ1NP) [5**Komonee Pack of 10 Disposable Blue Face Masks: 3 Ply High Filtration & Dustproof Mouth Cover Covering Protective Breathable Masks For Men Women Outdoors Indoors Workplace Shops**Komonee**£3.22**4.4★357 rev](https://www.amazon.co.uk/dp/B0DF38PQB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disposable Face Masks Breathable 3-Layer Face Mask ( 50 Masks 1 Box ) Procedure Masks with Soft Elastic Ear Loops Lightweight Disposable Masks Daily Use Mask for Travel & Public Safety Dust Mask.**RAP Gloves**£3.83**16 rev9mo ago](https://www.amazon.co.uk/dp/B0FWXZDR15) [**AirGearPro FFP2 Mask with Valve (10-Pack) FFP2 Respirator Mask & Dust Mask for Fine Dust Sanding & Building Work PPE Respiratory Mask**AirGearPro**£13.58**13 rev1y ago](https://www.amazon.co.uk/dp/B0FC21PVBF) [**AirGearPro FFP3 Face Mask with Exhalation Valve Filtration Respirator for Adults Comfortable Protective FFP3 Mask for Dust Painting Construction Pack of 20**AirGearPro**£24.27**273 rev1y ago](https://www.amazon.co.uk/dp/B0FC1RW26D) [**firmsafeT Premium Disposable Face Masks 100 Pack Blue 3-Ply Type IIR General Use Masks with Elastic Ear Loops Breathable Triple Layer Protection for Men & Women**firmsafeT**£5.98**116 rev1y ago](https://www.amazon.co.uk/dp/B0F6M5S3BQ) [**Fusion Vibes 100 Pack Disposable Face Masks 3 Ply | Blue Breathable Protective Masks | Elastic Ear Loop Nose & Mouth Covering | Adults & Kids | Home Office School | UK Seller (100)**Fusion Vibes**£5.90**440 rev1y ago](https://www.amazon.co.uk/dp/B09NYK5QV2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AirGearPro FFP3 Face Mask with Exhalation Valve Filtration Respirator for Adults Comfortable Protective FFP3 Mask for Dust Painting Construction Pack of 20**AirGearPro**£24.27**4.4★**▲ 364%**](https://www.amazon.co.uk/dp/B0FC1RW26D) [**The Adventure Face Mask FFP3 Certified Respirator with Ear Loops Compact Fit for Smaller Faces Box of 10 White**The Adventure Mask**£8.32**4.0★**▲ 327%**](https://www.amazon.co.uk/dp/B0B3SD62F5) [**VEVOX FFP3 Dust Mask - Set of 5 - Valved Face Masks - Respirator - Protection e.g. for Construction Sanding Spray Painting Cleaning Mould Fine Dusts or Asbestos Particles**VEVOX**£14.89**4.5★**▲ 275%**](https://www.amazon.co.uk/dp/B08KQLS23H) [**The Adventure Mask Face Mask FFP3 for Smaller Faces with Ear Loops Safety Mask 5-Layer CE Certified PPE Masks Box of 10 Black**The Adventure Mask**£8.42**4.0★**▲ 267%**](https://www.amazon.co.uk/dp/B0B6JVP9WB) [**AirGearPro FFP2 Mask with Valve (10-Pack) FFP2 Respirator Mask & Dust Mask for Fine Dust Sanding & Building Work PPE Respiratory Mask**AirGearPro**£13.58**4.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0FC21PVBF)
**~~View all trending →~~**
## **What buyers say about face masks covid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Very good product came as described”*
**Value For Money**14%
*“Good for the price”*
**Advertised Vs Actual Product**12%
*“As described”*
**Size-Overall**10%
*“The fit is comfortable”*
**Comfort-Overall**9%
*“COMFORTABLE MASKS”*
**Protection**4%
*“Loads of masks and double protection”*
**Ease Of Use**3%
*“Easy to use”*
**Breathability**3%
*“breathable”*
**Strength**1%
*“not flimsy like some others”*
**Strap/String Quality**1%
*“Elastic straps well attached and strong”*
### **What buyers complain about **
**Size-Overall**21%
*“Too small”*
**Quality-Overall**16%
*“Very low quality mask”*
**Comfort-Overall**6%
*“Not comfortable”*
**Material Quality**5%
*“Also material is cheap”*
**Advertised Vs Actual Product**5%
*“BEWARE - MIS SOLD ADVERTISING”*
**Smell**4%
*“the smell has made me feel quite ill”*
**Strap/String Quality**4%
*“and crushes the ears as I guess the straps are too short”*
**Design-Overall**3%
*“Poor design”*
**Allergies**3%
*“still had the irritation”*
**Pain Relief-Overall**3%
*“we both found after 1-2 hours in the plane it started to hurt our ears”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**12%
**Quality-Overall**12%
**Functionality-Overall**5%
**Smell**4%
**Color**3%
**Breathability**3%
**Certifications**3%
**Strap/String Quality**2%
**Shape/Style**2%
## **Common questions**
- **Is face masks covid profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the face masks covid niche?**
- 20 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in face masks covid?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 0.4%.
- **When does demand for face masks covid peak?**
- Demand peaks in Jan–Oct–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the face masks covid niche?**
- Listings span £2.16–£24.27; the average listing price is £8.31 (sweet spot $15–$100). The average incumbent carries 1,230 reviews — the moat a new listing must climb.
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