---
title: "Trend — eye wash - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/eye-wash/trend"
last_updated: "2026-07-31T14:20:15.633Z"
locale: en
meta:
  description: "Niche score 49/100 · £255K/yr market · 201K searches/yr · £6.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £255K/yr market · 201K searches/yr · £6.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — eye wash - Flapen"
---

# **eye wash**

**Skip it**

Prices mostly outside the sweet spot ($2.49–$16.04) — this niche doesn't clear our bar today.

Market size 47Growth 40Conversion 99Competition 23Returns 99Price range 8Avg price 19Brand share 31Review moat 71Quality gap 43

**Conversion**

**Incredible****18.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****677.43**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£255K**

£255K/yr · 201K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+12.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£6.77**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.49–£16.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100