---
title: "Search terms — esp32 - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/esp32/search-terms"
last_updated: "2026-07-31T13:44:34.804Z"
locale: en
meta:
  description: "Niche score 50/100 · £74K/yr market · 207K searches/yr · £13.78 avg price. A small market ($74K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £74K/yr market · 207K searches/yr · £13.78 avg price. A small market ($74K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — esp32 - Flapen"
---

# **esp32**

**Worth a look**

Shows a thin review moat (215 avg reviews), but a small market ($74K/yr) keeps it on the watch list.

Market size 19Growth 26Conversion 33Competition 57Returns 89Price range 72Avg price 65Brand share 54Review moat 89Quality gap 62

**Review moat**

**Great****215.2**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£4.92–£40.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£13.78**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£74K**

£74K/yr · 207K searches