---
title: "Esp32 — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/esp32"
last_updated: "2026-07-31T13:40:29.331Z"
locale: en
meta:
description: "Niche score 50/100 · £74K/yr market · 207K searches/yr · £13.78 avg price. A small market ($74K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £74K/yr market · 207K searches/yr · £13.78 avg price. A small market ($74K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Esp32 — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **esp32**
**Worth a look**
Shows a thin review moat (215 avg reviews), but a small market ($74K/yr) keeps it on the watch list.
Market size 19Growth 26Conversion 33Competition 57Returns 89Price range 72Avg price 65Brand share 54Review moat 89Quality gap 62
**Review moat**
**Great****215.2**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£4.92–£40.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.78**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£74K**
£74K/yr · 207K searches
According to Flapen's Amazon United Kingdom niche tracking, esp32 is a £74K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **esp32 market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£83K–£110K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**73%**
Top 20: 99%
**Top-5 click share**
**51%**
Top 20: 87%
**Open market**
**24%**
- ELEGOO37% - diymore16% - DST8% - FREENOVE7% - JZK5% - ESP4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/esp32/trend)
## **Top esp32 search terms**
- **esp32**152K/yr+0.9%2.7% conv. - **esp32 development board**18K/yr-10.9%3.0% conv. - **esp**16K/yr+9.8%0.2% conv. - **esp 32**9K/yr+1.5%2.9% conv. - **esp32 devkit**3K/yr+37.2%3.4% conv. - **esp32 devkit v1**3K/yr+14.9%6.6% conv. - **esp32 wroom**4K/yr-22.9%4.1% conv. - **esp32 board**2K/yr+9.0%3.1% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/esp32/search-terms)
## **Top esp32 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELEGOO ESP-32 Development Board 2PCS USB C 2.4GHz Dual Mode WiFi+Bluetooth Dual Core Microcontroller for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA CP2102 Chip**ELEGOO**£11.40**4.6★630 rev](https://www.amazon.co.uk/dp/B0D8T7LZF2) [2**ELEGOO ESP-32 Development Board 3PCS USB C 2.4GHz Dual Mode WiFi+Bluetooth Dual Core Microcontroller for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA CP2102 Chip**ELEGOO**£15.14**4.6★630 rev](https://www.amazon.co.uk/dp/B0D8T5XD3P) [3**diymore 3PCS ESP32 Development Board Type C ESP-32 2.4GHz Dual Mode WiFi+Bluetooth Microcontroller CH340C Chip Module for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA**diymore**£11.78**4.2★366 rev](https://www.amazon.co.uk/dp/B0DGLCWR76) [4**ESP32 WROOM-32 Development Board Wi-Fi Bluetooth BLE 2.4 GHz**DST**£10.12**4.2★20 rev](https://www.amazon.co.uk/dp/B0DJPZHZ1X) [5**ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE**ELEGOO**£31.59**4.4★56 rev](https://www.amazon.co.uk/dp/B0FVWW7MD4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ideaspark ESP32 Development Board with Integrated 0.96-Inch OLED Display WiFi + BLE Wireless Module USB Interface Compatible with CH340 Driver for Arduino and MicroPython (Pre-Soldered Headers)**ideaspark**£5.79**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H35SQCCC) [**GIONAR 3PCS ESP32 Development Board CH340C TYPE-C Dual-Core WiFi + Bluetooth with USB-C Support Arduino IDE & MicroPython/NodeMCU AP/STA/AP+STA CP2102 Chip**GIONAR**£11.81**2 rev8mo ago](https://www.amazon.co.uk/dp/B0G19H3KSL) [**ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE**ELEGOO**£31.59**56 rev9mo ago](https://www.amazon.co.uk/dp/B0FVWW7MD4) [**GLEDOPTO ESP32 WLED Digital LED Controller with 4 Channel 15A Fuse Mic Sound UART DIY FCOB Addressable Strip Light for WS2811 WS2812 SK6812 TM1814 WS2813 WS2815 (GL-C-017WL-D)**GLEDOPTO**£25.05**67 rev1y ago](https://www.amazon.co.uk/dp/B0FG7PBPCQ) [**diymore 4PCS ESP32-C3 Development Board Mini ESP32 C3 Mini WiFi Bluetooth Module for IOT Projects**diymore**£12.13**63 rev1y ago](https://www.amazon.co.uk/dp/B0DS23ML1L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ideaspark ESP32 Development Board with Integrated 0.96-Inch OLED Display WiFi + BLE Wireless Module USB Interface Compatible with CH340 Driver for Arduino and MicroPython (Pre-Soldered Headers)**ideaspark**£5.79**0.0★**▲ 225%**](https://www.amazon.co.uk/dp/B0H35SQCCC) [**ESP Quick Change Ronnie Booms: Camo Brown Small 0.3g**ESP**£7.17**4.7★**▲ 224%**](https://www.amazon.co.uk/dp/B0B611WSDX) [**ESP Trig Hammer Barbed Ronnie Rig : 5**ESP**£6.27**4.5★**▲ 221%**](https://www.amazon.co.uk/dp/B093QGKZKH) [**GIONAR 3PCS ESP32 Development Board CH340C TYPE-C Dual-Core WiFi + Bluetooth with USB-C Support Arduino IDE & MicroPython/NodeMCU AP/STA/AP+STA CP2102 Chip**GIONAR**£11.81**4.5★**▲ 184%**](https://www.amazon.co.uk/dp/B0G19H3KSL) [**XTVTX ESP-32 DevKitC ESP-32 Development Board NodeMCU-32 ESP-WROOM 32D CP2102 Chip Successor module of the ESP-32 DevKit compatible with IDE**XTVTX**£5.20**4.5★**▲ 94%**](https://www.amazon.co.uk/dp/B0CJHR8SMK)
**~~View all trending →~~**
## **What buyers say about esp32**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Great value”*
**Advertised Vs Actual Product**11%
*“Works as advertised”*
**Connectivity-Overall**10%
*“connecting thunder fast”*
**Compatibility-Overall**8%
*“seems compatible, do not have to press boot loader button as much as on some other clones”*
**Ease Of Use**7%
*“That makes it a lot more convenient than some of the others”*
**Assembly/Installation**7%
*“Very easy to setup tutorial is excellent the best kit I have seen and used”*
**Quality-Overall**6%
*“got a good branded board”*
**Design-Overall**5%
*“Looks great if it works”*
**Functionality-Overall**3%
*“Can confirm these are correct and working perfectly, EXCEPT the listing states Quad PSRAM,”*
**Signal Strength**3%
*“Signal is strong”*
### **What buyers complain about **
**Quality-Overall**12%
*“I just wish they would have simply ensured quality control is better”*
**Instructions/User Manual/Troubleshooting**10%
*“Something to note that is absent from the instructions that beginners may not know is that you may need to install drivers for the specific ESP-32 chip in order for Arduino IDE to detect it”*
**Advertised Vs Actual Product**10%
*“Beware that the description is wrong”*
**Heating**9%
*“try to connect anything else the regular gets very hot”*
**Connectivity-Overall**7%
*“Wifi not working”*
**Size-Overall**6%
*“are very small”*
**Value For Money**6%
*“Very disappointing for £10”*
**Ease Of Use**5%
*“Has limited use”*
**Durability**5%
*“Failed after a few months of use”*
**Display Colors**5%
*“It's a display that's cheap and yellow”*
### **Top return reasons **
**Functionality-Overall**32%
**Connectivity-Overall**17%
**Defective Material/Parts**17%
**Compatibility-Overall**7%
**Software/Application**2%
**Socket/Port/Plug**2%
**Size-Overall**2%
**Advertised Vs Actual Product**2%
**Heating**2%
**Touch Screen**2%
## **Common questions**
- **Is esp32 profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the esp32 niche?**
- 21 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in esp32?**
- Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Advertised Vs Actual Product. The return rate is 1.3%.
- **When does demand for esp32 peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the esp32 niche?**
- Listings span £4.92–£40.63; the average listing price is £13.78 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.
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