---
title: "Dental Cement — £292K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/dental-cement"
last_updated: "2026-07-31T06:33:02.725Z"
locale: en
meta:
description: "Niche score 57/100 · £292K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £292K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dental Cement — £292K/yr Amazon UK Niche (2026) - Flapen"
---
# **dental cement**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 16Conversion 73Competition 45Returns 99Price range 65Avg price 76Brand share 47Review moat 37Quality gap 96
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.27**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£2.32–£38.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£292K**
£292K/yr · 286K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,849.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, dental cement is a £292K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dental cement market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£229K–£305K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**81**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**18%**
- DenTek23% - LIFE20% - Latus19% - SPIDENT9% - Dr Denti7% - Magickal Hues5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
7K5KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/dental-cement/trend)
## **Top dental cement search terms**
- **dental cement**60K/yr-42.5%6.5% conv. - **dental glue for teeth**28K/yr-24.7%4.3% conv. - **tooth glue**25K/yr-7.7%4.2% conv. - **dental glue**18K/yr-9.2%4.4% conv. - **tooth cement**17K/yr-4.1%6.1% conv. - **dental cement for crowns**16K/yr-5.1%7.9% conv. - **tooth glue for crowns**10K/yr+52.3%6.2% conv. - **permanent dental cement**14K/yr-17.0%2.8% conv. - **dental glue for crowns**15K/yr-15.9%7.3% conv. - **teeth glue**11K/yr-8.1%5.5% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/dental-cement/search-terms)
## **Top dental cement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£15K10%£29K15%£44K20%£58K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LIFE Healthcare Temporary Dental Repair Kit Emergency Fix for Dislodged Crowns Loose Bridges & Fillings Easy Temporary Tooth Repair Solution - 1 Pack**LIFE**£8.96**3.8★205 rev](https://www.amazon.co.uk/dp/B0DWSZXQYJ) [2**DenTek Temparin Max Home Temporary Dental Repair Kit for Reparing Lost Fillings or Securing Loose Caps Crowns or Inlays 12+ Repairs**DenTek**£3.87**3.9★20,271 rev](https://www.amazon.co.uk/dp/B000KVLKQC) [3**Dental Repair Kit for Emergency Applications Tooth Filling Repair For Implants Veneers Inlays Onlays Crown Bridges Two Component Self Cure Automix Cartridge**Latus**£25.47**4.0★110 rev](https://www.amazon.co.uk/dp/B0DSKPTXL3) [4**DenTek Temparin Max Home Temporary Dental Repair Kit Twin Pack for Reparing Lost Fillings or Securing Loose Caps Crowns or Inlays 24+ Repairs**DenTek**£6.11**4.0★11,636 rev](https://www.amazon.co.uk/dp/B08VXQRQN7) [5**Fixalat Dual Dental Repair Kit for Permanent Applications Tooth Filling Repair For Implants Veneers Inlays Onlays Crown Bridges Two Component Self Cure Automix Cartridge**Latus**£38.17**4.0★45 rev](https://www.amazon.co.uk/dp/B0F3J6XBRZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dengen Dental dengocem 2 - Permanent Tooth Filling**Magickal Hues**£13.65**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GTLX3SK9) [**DENTOFILL 2 Dental Restorative Material Permanent Repairs Filling BY MH**Magickal Hues**£12.98**14 rev4mo ago](https://www.amazon.co.uk/dp/B0GRV6SJFD) [**Mi-cron Ionomer Restorative Material Dental**Proficient Enterprises**£19.94**22 rev5mo ago](https://www.amazon.co.uk/dp/B0GMXHHJ1S) [**Fixalat Dual Dental Repair Adhesive Tooth Crown Glue & Veneer Fix Kit Strong Dental Bond for Bridges Caps & Fillings Long Lasting Tooth Repair**Latus**£36.57**12 rev5mo ago](https://www.amazon.co.uk/dp/B0GM19RL7F) [**ESTEMP Automix Extra Strong Repair Paste for Crowns Bridges Inlay Onlays Posts Pins Implants Self Curing Temporary Dental Repair Kit - 8 Mixers 1 x 8gr Cartridge**SPIDENT**£31.38**34 rev5mo ago](https://www.amazon.co.uk/dp/B0GKPGLK31)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dengen Dental dengocem 2 - Permanent Tooth Filling**Magickal Hues**£13.65**5.0★**▲ 231%**](https://www.amazon.co.uk/dp/B0GTLX3SK9) [**DENTOFILL 2 Dental Restorative Material Permanent Repairs Filling BY MH**Magickal Hues**£12.98**3.8★**▲ 175%**](https://www.amazon.co.uk/dp/B0GRV6SJFD) [**Fixalat Dual Dental Repair Kit for Permanent Applications Tooth Filling Repair For Implants Veneers Inlays Onlays Crown Bridges Two Component Self Cure Automix Cartridge**Latus**£38.17**4.0★**▲ 148%**](https://www.amazon.co.uk/dp/B0F3J6XBRZ) [**Mi-cron Ionomer Restorative Material Dental**Proficient Enterprises**£19.94**4.4★**▲ 147%**](https://www.amazon.co.uk/dp/B0GMXHHJ1S) [**Thermoplastic Denture Adhesive Extra Strong Hold Up to 4 Days Comfortable Refit Long Lasting Acts as Soft Reliner**VNEUOL**£8.23**1.7★**▲ 142%**](https://www.amazon.co.uk/dp/B0G4QS96WX)
**~~View all trending →~~**
## **What buyers say about dental cement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Excellent product”*
**Value For Money**12%
*“Excellent value for money”*
**Oral Hygiene**11%
*“there is stayed saved me a couple of hundred dentist well done”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Adhesion/Stickiness**9%
*“Great adhesion”*
**Efficiency**7%
*“Does the job”*
**Durability**6%
*“Brilliant really easy to use and seems to hold and last well,”*
**Ease Of Use**5%
*“Easy to use”*
**Strength**4%
*“Strong bond”*
**Maintenance And Repair**3%
*“Great quick fix”*
### **What buyers complain about **
**Functionality-Overall**21%
*“Did not work”*
**Durability**15%
*“It didnt even last 1/2 an hour”*
**Adhesion/Stickiness**11%
*“Very poor adhesive properties”*
**Quality-Overall**10%
*“RUBBISH PRODUCT”*
**Value For Money**10%
*“Waste of money”*
**Advertised Vs Actual Product**6%
*“FAlse advertising”*
**Oral Hygiene**3%
*“Does not stay in the tooth its just like play dough and won't stick”*
**Ease Of Use**2%
*“Not easy to use”*
**Instructions/User Manual/Troubleshooting**2%
*“No instruction on the box or tube”*
**Strength**2%
*“Product does not hold at all”*
### **Top return reasons **
**Functionality-Overall**28%
**Adhesion/Stickiness**16%
**Advertised Vs Actual Product**12%
**Durability**8%
**Size-Overall**4%
**Maintenance And Repair**3%
**Instructions/User Manual/Troubleshooting**3%
**Quality-Overall**3%
**Tooth Brightening**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is dental cement profitable to sell on Amazon United Kingdom?**
- The niche generates £292K/yr across 21 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the dental cement niche?**
- 14 brands and 81 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in dental cement?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Adhesion/Stickiness. The return rate is 0.2%.
- **When does demand for dental cement peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the dental cement niche?**
- Listings span £2.32–£38.17; the average listing price is £15.27 (sweet spot $15–$100). The average incumbent carries 2,849 reviews — the moat a new listing must climb.
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