---
title: "Deliveroo — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/deliveroo"
last_updated: "2026-07-31T20:44:36.210Z"
locale: en
meta:
description: "Niche score 36/100 · £50K/yr market · 84K searches/yr · £27.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £50K/yr market · 84K searches/yr · £27.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deliveroo — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **deliveroo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 23Conversion 27Competition 7Returns 88Price range 85Avg price 95Brand share 0Review moat 98Quality gap 38
**Review moat**
**Incredible****35.57**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****£27.82**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£10.11–£47.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£50K**
£50K/yr · 84K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, deliveroo is a £50K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deliveroo market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£139K–£167K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#251**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **223 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Bunnychic48% - Generic37% - Foodpluss6% - PAC Supplies Global5% - Price Stickers4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/deliveroo/trend)
## **Top deliveroo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£7K30%£15K45%£22K60%£30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag**Bunnychic**£34.07**4.1★104 rev](https://www.amazon.co.uk/dp/B0FDQG3HXV) [2**Deliveroo Small Thermal Delivery Bag Waterproof 34x34x25cm Teal Compact Size**Generic**£23.59**4.6★30 rev](https://www.amazon.co.uk/dp/B0F1G1H23Z) [3**Deliveroo Sumni V2 & V2s POS/tablet Wall Mount**Generic**£34.56**5.0★1 rev](https://www.amazon.co.uk/dp/B0DFD6ZFJR) [4**Premium Hot Food Delivery Bag 45L - Pizza Boxes Thermal Bags for Uber Eats & Just Eat/Deliveroo - Insulated Large Cooler Box for Fresh Food Groceries Shopping/Picnic**Foodpluss**£22.63**4.3★89 rev](https://www.amazon.co.uk/dp/B0CF5ZGLPC) [5**Replacement Receipt Paper for Deliveroo Sunmi V2 Device 20 Rolls**PAC Supplies Global**£10.11**4.1★17 rev](https://www.amazon.co.uk/dp/B0DGF8T1TR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Deliveroo Thermal Bag Large Food Delivery Backpack for Bike and Motorbike**Generic**£47.64**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H4BL6C69) [**Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag**Bunnychic**£34.07**104 rev1y ago](https://www.amazon.co.uk/dp/B0FDQG3HXV) [**Deliveroo Small Thermal Delivery Bag Waterproof 34x34x25cm Teal Compact Size**Generic**£23.59**30 rev1y ago](https://www.amazon.co.uk/dp/B0F1G1H23Z) [**Replacement Receipt Paper for Deliveroo Sunmi V2 Device 20 Rolls**PAC Supplies Global**£10.11**17 rev1y ago](https://www.amazon.co.uk/dp/B0DGF8T1TR) [**Deliveroo Sumni V2 & V2s POS/tablet Wall Mount**Generic**£34.56**1 rev1y ago](https://www.amazon.co.uk/dp/B0DFD6ZFJR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Deliveroo Thermal Bag Large Food Delivery Backpack for Bike and Motorbike**Generic**£47.64**0.0★**▲ 441%**](https://www.amazon.co.uk/dp/B0H4BL6C69) [**Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag**Bunnychic**£34.07**4.1★**▲ 439%**](https://www.amazon.co.uk/dp/B0FDQG3HXV) [**Deliveroo Sumni V2 & V2s POS/tablet Wall Mount**Generic**£34.56**5.0★**▲ 223%**](https://www.amazon.co.uk/dp/B0DFD6ZFJR) [**Deliveroo Small Thermal Delivery Bag Waterproof 34x34x25cm Teal Compact Size**Generic**£23.59**4.6★**— 3%**](https://www.amazon.co.uk/dp/B0F1G1H23Z) [**Premium Hot Food Delivery Bag 45L - Pizza Boxes Thermal Bags for Uber Eats & Just Eat/Deliveroo - Insulated Large Cooler Box for Fresh Food Groceries Shopping/Picnic**Foodpluss**£22.63**4.3★**— 8%**](https://www.amazon.co.uk/dp/B0CF5ZGLPC)
**~~View all trending →~~**
## **What buyers say about deliveroo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**56%
*“Good quality”*
**Advertised Vs Actual Product**17%
*“As advertised”*
**Color**6%
*“It was nice color the quality was also good”*
**Value For Money**6%
*“the price was also good”*
**Weight Light**6%
*“It's super lightweight”*
**Durability**6%
*“Great for both hot and cold and I've had it for over a year now and still like brand new”*
**Size-Overall**6%
*“Can fit easily 3 large bags of food inside”*
### **What buyers complain about **
**Size-Overall**50%
*“Small”*
**Value For Money**50%
*“Little expensive compared to being only £8 on deliveroo itself”*
### **Top return reasons **
**Size-Overall**88%
**Compatibility-Overall**13%
## **Common questions**
- **Is deliveroo profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the deliveroo niche?**
- 5 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deliveroo?**
- Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 1.3%.
- **When does demand for deliveroo peak?**
- Demand peaks in Jul–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the deliveroo niche?**
- Listings span £10.11–£47.64; the average listing price is £27.82 (sweet spot $15–$100). The average incumbent carries 36 reviews — the moat a new listing must climb.
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